Mobility and multi-channel experiences are here to stay. Your employees and customers are on the go, and to succeed, you need to keep up. In “8 Steps to a Long Term Mobile Strategy” find out the basics of mobile - why it matters, who should care – and then dive into the eight things that make up a dedicated, differentiated mobile strategy.

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Landscape
“Every app running in your
organization on desktops today will
run on every device within 2 years”
How are you prepared
to support that?

3. 3
Feb-2007
BlackBerry
8800
May-2007
BlackBerry
Curve
Jun-2007
iPhone
2007
Windows
Mobile 6
Sep-2007
iPod
Touch
Nov-2007
BlackBerry
Pearl 2
Jul-2008
3G iPhone
Mar-2008
iPhone
SDK
Jul-2008
BlackBerry
Storm
Sep-2008
BlackBerry
4.5
2008 Nokia
S60 5th ed.
Symbian
Feb-2008
16GB
iPhone
Nov-2008
BlackBerry
Bold 9000
Jun-2009
3GS
iPhone
Jun-2009
Firmware
3.0
May-2009
BlackBerry
5.0
Jul-2009
BlackBerry
Tour
Sep-2009
Android
1.6
Oct-2009
Android
2.0
Droid
2009
Symbian 2
Oct-2009
Windows
Mobile
6.5
Jan-2010
Android
2.1
NexusOne
Dec-2010
Android
2.3
Jun-2010
Android
2.2
Apr-2010
iPad
TBD-2010
Symbian 4
Feb-2010
Symbian 3
Nov-2010
Windows
Phone 7
Apr-2010
BlackBerry
6.0
Aug-2011
BlackBerr
y Torch
Aug-2011
BlackBerry
Bold
Mar-2011
iPad 2.0
Jul-2011
Android
3.0
Nov-2012
Windows
Phone 8
2.3
3.0
3.0
4.0
4.0
4.1
4.1
4.1
4.0
4.0
4.0
4.0
3.0
1G
3G
3GS
4
4S
5
1G
2G
3G
4G
5G
Mini
1.6
2.1
2.1
2.1
2.1
2.1
2.2
2.2
2.2
2.2
2.2
2.2
2.3
2.3
2.3
2.3
2.3

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Market Dynamics Overview
Mobile V1
 Mobile Web
 New iPhone App
TCO
 LOB decision
 No IT resource or mobile
experience
Mobile V2
 Mobile Web
 iPhone App
 Android App
 Perhaps WM, BB
Mobile V3
 HTML5
 iPhone App
 Android App
 Tablet App (likely)
Multi-Channel
 B2C
 B2E (BYOD)
 Smartphone
 Tablets
 Web
2010 2011 2012 2013
Tactical Must Have Mobile Strategic Enterprise Strategic
TCO TCO TCO
 LOB decision
 Multiple LOBs acting
independently
 IT vetted tech
 IT didn’t control
 LOB Need
 IT Decision
 Tech Selection
 HTML5 / Inhouse
 Enterprise App Need
 CIO decision
 In-house use
 HTML5/tools vs MEAP

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Points of Engagement Evolution
The move to digital channels – past to future
TIME

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The Multi-Channel Iceberg
Production Services Mobile
Ecosystem Changes
Device Detection
Data Synchronization
Security Frameworks
Offline Storage
Data Integration
SAP / IBM / Oracle Integration
Application Upgrades
New Devices
New OS & OS Updates
New Browsers and Updates

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Get business and IT leaders in the same room.
Going mobile is a primarily business problem,
not a technology problem.
Step 1 — Collaborate

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Step 2 — Key Drivers
Let the business groups drive the problem definition.
Focus on mobilizing the moments of engagement where
work gets done.

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Step 3 — Due Diligence
Conduct an information audit. Identify the content
required to mobilize the moments of engagement
Infrastructure
People
Devices
Processes
Information
Security

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Step 4 — Prioritize Devices
Study usage patterns of your users on all digital means for
access and interactive with
enterprise information

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Step 5 — Integration
Plan the Integration with
Enterprise Systems

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Analyze all methods for ensuring that enterprise
information will be secure end-to-end as well as
for the unforeseen or unorthodox scenarios
Step 6 — Security

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Step 7 — Choose
Determine a scalable multi-channel development
approach that fits your needs
HTML5 NATIVE PLATFORM

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Create a mobile app strategy roadmap and
determine the apps you need to build
Step 8 — Roadmap

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Kony – A Complete Platform
 Tools
 Leverage single code-base (JavaScript) to build cross-channel applications
 Build beautiful effective user experience with tools / widgets
 Handles and simplifies any form of deployment
 App, device & content security and management
 Built for Enterprise and Consumer
 Commercial channels
 BYOD

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Next Steps:
Read the 2013 Gartner Magic Quadrant
Report for Mobile App Development
Platforms by clicking the ‘Learn More’
button below
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