Presentation held at Marketing Innovation Forum, Bulgaria 2009

1. Marketing Innovation Forum, Sofia, 30.10.2009
Hristo Radichev
Direct Marketing Online

2. The Book. The Story.

3. Direct Marketing
VS.
Direct Marketing Online

4. Some stuff offered via
direct marketing online

5. Customers/ Database
How to gather new names?
Legal issues
Why we don’t need only orders?
Why segmentation matters?

6. Testing
Why testing is SO important?
How to test?
Results

7. Landing
page test
Banner
(+30%)

8. Banner tests
440 1285 518
45 196 37

9. E-mail & eDM (efforts)
Banners & eDM
Online catalogues
Viral campaigns
Newsletters
Online contests
Customer service
How?

10. The Most Important within a Minute
Database / Segmentation
Tests
Tools

11. Contacts
Hristo Radichev
E-mail: Hristo.Radichev@mail.bg
Phone: 0899 898 595 / 0886 798 067
LinkedIn
Facebook

12. Useful Links
http://www.email-marketing-reports.com/iland/
http://www.slideshare.net/Konx_Ompax/direct-mail-tips
http://www.bizzia.com/brandcurve/what-is-viral-marketing-and-branding/
http://www.nakedwines.com/
http://draytonbird.com/Free_Marketing_Library/Direct_Mail_Advice