Direct mail involves sending targeted promotional materials through postal or electronic means, while spam refers to unsolicited bulk messages sent without permission. Key differences are that direct mail is personalized, uses updated recipient data, and sends higher-quality messages, while spam often contains cheap or inappropriate offers sent through random lists without a recipient's consent. Both can achieve marketing goals, but spam raises ethical issues.

1. Direct Mail SPAM VS.

2. What is DM? A marketing effort that uses a mail service to deliver a promotional printed or electronic piece to your target audience. Enterpreneur.com

3. What is SPAM? SPAM is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. Т he most widely recognized form of spam is e-mail spam . Wikipedia Note: The precise definition of spam differs slightly from jurisdiction to jurisdiction in accordance with local laws . MAAWG reports

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5. This is DM

6. NOTE: “ Often” doesn’t mean “Always”. “ Some” doesn’t mean “All”. In this presentation

7. All bulk email sent to recipients who have not expressly registered permission for their addresses to be placed on the specific mailing list, and which requires recipients to "opt-out" to stop further unsolicited bulk mailings, is by definition Unsolicited Bulk Email, a.k.a. "Spam". Opt-out

8. Opt-in With оpt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner's consent .

9. ...of all the email in the world is SPAM , by conservative estimate . Quantity 80% MAAWG reports

10. Quantity The number of direct mail messages (especially e-mails) is much, much, much lower . <

11. SPAM messages are usually sent automatically to automatically selected potential customers from automatically gathered databases. Sometimes instead of personalization they use nicknames or e-mails. Automatic

12. Direct mail offers are personalized and are carefully selected to reach the best prospects with the most appropriate offer. Personal

13. In most cases the SPAM Sender has simply harvested the address from the Internet or purchased the address from another spammer and &quot;opted it in&quot; himself. Random Lists

14. Direct mail databases are regularly updated with previously checked changes in address, personal data, purchase history or other selection criteria. List Hygiene

15. SPAM messages usually offer cheap products, adult movies, V!agra, or services that will make you rich immediately . Quality

16. Quality Direct mail is appropriate for good or high quality (sometimes even luxury) products or services.

17. The Spammers’ Rule If it is cheap, erotic or scandalous – SPAM it .

18. Always remember: SPAM is BAD. Direct Mail is GOOD. Sometimes both are very similar . Which one to use is a matter of business ethics.

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