Social Media London 24/01/12 http://kontestapp.com

1. How to run
SucceSSfuL conteStS
on facebook and the web
ArnAud robin
online marketing manager at kontest
Social Media London, January 24th, 2012

2. What you should knoW
about contests

3. where ?
a Website
a fanpage on facebook
a blog

4. why?

5. build Qualify target
a database new leads your audience

6. when ?
launching a neW product
launching a facebook fanpage
special days and events

7. the best practices
tips to run a successful competition

8. Make it available
everywhere
Mobile Web facebook

9. chez zucky

10. on facebook
coMply With proMotions guidelines
use an application
Write Mandatory Mentions

11. don’t use facebook features
for entry or registration
as a voting MechanisM
to notify or announce Winners

12. legal obligations
make sure to respect the law
in every country Where it’s available

13. Make it siMple
fun, quick and easy
sWeepstake instant Win
Quiz or poll photo contest

15. creative design
for better impact
beautiful and attractive design
eye-catching position on Website

19. offer exciting prizes
the main reason people enter
Money travels
high-tech products virtual goods

21. proMote your caMpaign
eMail database
Website
social
netWorks
spread
the
word
advertising partnerships

22. engage people
before they leave
thank and reWard
provide links
explain the benefits of being fan

23. collect
data
ask precise inforMation
target your leads and fulfill their needs
Mesure your roi

24. to conclude
rocket your social marketing

25. poWerful tool
triangle
of success
incentive advertising

26. a Word about
kontest
turnkey platforM
social Marketing
Multiple channels
www.kontestapp.com

27. thank
you
www.kontestapp.com