SlideShare uma empresa Scribd logo
1 de 15
Baixar para ler offline
Kona Ke
Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group
kona.ke@hojochina.com

Summary
Professional hotel administrator with passion and dedication, 13 years working experience, encompasses best
practice and in-depth understanding of Business Development, Contract Negotiation, Owner Relation,
Pre-Opening, Hotel Operation, Re-branding, Food & Beverage, Sales & Marketing, Talent Acquisition,
Financial Assessment, Strategic Planning, Quality Assurance, Brand Compliance, Revenue Management,
Distribution and eCommerce.
Possess insight of China hotel market via frequent traveling and providing on-site pre-opening & operation
support to Shanghai, Beijing, Xiamen, Hangzhou, Suzhou, Ningbo, Changsha, Chengdu, Chongqing, Wuhan,
Kunming, Hefei, Datong, Fuzhou, Sanya, Haikou, Changzhou, Zhuji, Yixing, Dalian, Changle, Xi'an, Ninghai,
Fuyang, Erdos, Shaoxing, Yingkou, Huhhot and Wulanchabu.

Specialties
Pre-opening, Food & Beverage,Talent Development, Training Presentation, Business Planning, Hotel
Operation, Financial Critique, Sales & Marketing, Revenue Management, Distribution Channels, OTA
Strategies, GDS Marketing, eCommerce, Online Reputation Management, Merchandising Program, Social
Network, Loyalty Program Strategy, Brand Compliance and Effective Communication.


Experience
Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group
September 2009 - Present (3 years)
  Revenue Management

  Develop Revenue Management and Distribution Channel Strategy for both "Wyndham Grand Plaza Royale"
  and "Howard Johnson" branded hotels under full management of Greater China Hospitality Ltd.(GCH) which
  possesses 40+ 5 star luxury hotels & resorts and 160+ pre-opening (20+ in 2012, 20+ in 2013) & future
  projects.
  Weekly ExeCom Meeting, sharing updates and happenings
  Review and critique monthly GM Executive Summary Report submitted from hotels
  Yearly hotel Business Plan/Budget review and critique
  Lead property Sales & Revenue team on comp set performance analysis, initiate strategies and action plans to
  be No.1 (OCC, ADR, RevPAR, MPI, ARI and RGI) in market place
  Development of revenue management talents by diversified & hands-on approaching revenue and distribution
  training to operating and pre-opening properties.
  Accelerate corporate wide revenue management & distribution team structuring and core competence
  development.



                                                                                                         Page1
Weekly, monthly, quarterly revenue & distribution performance review with each hotel management team.
 Yield and maximize revenue via forecast accuracy know-how, pricing strategies, KDD management,
 distressed inventory management, trend analysis and demand stimulation.
 Launch effective corporate wide revenue initiatives to drive market share and revenue share in tough 1st, 2nd
 and 3rd tier city hotel markets.
 RevMax project enforcement leads to total revenue management including Rooms, F&B and Ancillary
 Revenue.
 Hotel site inspection, market research and total revenue assumption for new hotel projects

 Achievements

 Successfully organized 2012 GCH Revenue Managment & Distribution Workshop with 30+ hotels and 50+
 participants
 Professional Facilitator, conducted revenue & distribution training for 40 hotels, accumulated 500 training
 hours within 3 years
 Accomplished revamp of corporate-wide Hotel Business Plan and GM ES templates
 Revenue Management talent development and acquisition up to 40 within 3 years
 23 recommendations available upon request

Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group
September 2009 - Present (3 years)
 Distribution Channels

 Distribution system delivery maximization and optimization.
 Deploy and align channel strategies through wide variety of distribution partners
 Central Reservation System (PRM and ORS) production maximization and system configuration audit
 Brand website volume stream stimulation, traffic ranking and conversion rate enhancement via search engine
 marketing and analytical tools.
 Foster close relationships with key distribution partners (OTA - Ctrip, Elong, Travelsky, 12580, 118114,
 Qunar, Kuxun, Hubs1, Expedia, Travelocity, Orbitz, Priceline, Agoda, Booking.com, Tabimado, HRS, Wotif
 and Hotel.de. B2B - GTA, Touricoholiday and Hotelbeds. New - Groupbuying Dianping Lashou,
 Taobao.com and Mobile App Didatour etc)
 Travel distribution technology integration, includes CRS, PMS, GDS and OTAs, BAR rate structure and
 eBooking system.
 GCH corporate website initiating and planing.
 Drive properties' revenue through dynamic promotion on brand website, GDS and Consortia programs
 GDS marketing program and teaser textual contents management for exposure and revenue delivery.
 Online reputation management, customer engagement, interactive marketing (Tripadvisor, Daodao, Expedia,
 Ctrip, Elong and Baidu)

 Achievements



                                                                                                         Page2
2011 Distribution Revenue (CRS+OTA+ADS+VOICE) RMB218 Million, a YOY growth of 26% versus
 Expo Year 2010 (RMB172 Million)
 Corporate wide revenue management talent development and acquisition 40+
 Managed properties achieved top preferred placement on major OTA Channels
 2 weeks distribution marketing with landing page banner on Ctrip.com in 2011

Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group
September 2009 - Present (3 years)
 Sales and Marketing

 Lead Sales and Marketing Team during Corporate DOSM absence, from Oct 2009 till Jan 2011 (1 year 4
 months).
 Property financial performance review and strategic business planning with hotel GMs and DOSMs
 Business diagnosis and task force to critical and under-performing properties.
 Sales activities management and business leads to properties
 Global RFP account acquisition and development
 Trade show, road show and client events organization
 Partner marketing initiatives with banks and distributors
 Sales & Marketing Plan and A&BP reviewing
 Build up social media interaction through major network
 Brand website development, contents optimization for SEM
 Monitor marketing and communications planning
 Global sales team liaison with Wyndham Hotel Group, Regional Office APAC and Shanghai Office.
 Database marketing development with EDM and SMS
 Property global sales tools utilization enhancement, RFP and Go Leads Program

 Loyalty Marketing and Partnership

 Wyndham Rewards and Wyndham ByRequest management
 Property enrollment target setting and progress management with GMs and Wyndham Rewards Managers
 Loyalty program compliance auditing, member benefits and service quality assurance
 Marketing exposure and initiatives. (social media activities, seasonal promotion, member exclusive and
 redemption campaigns)
 Employee incentive initiation
 EDM via membership e-statement

 Achievements:

 Successful event organization of CITM 2010 (32 participating hotels)
 2011 Wyndham Rewards Enrollment 76K versus 2010 29K a YOY growth of 130%
 Set up Wyndham Rewards memeber exclusive counter with program carpet.


                                                                                                      Page3
Director of Revenue Management & Distribution - GCH at Wyndham Hotel Group
September 2009 - Present (3 years)
 Pre-Opening

 Travel frequently across China for hotel pre-opening inspection, training and operational support.
 Newly appointed GM and DOSM orientation
 Property Sales and Marketing Plan review and endorsement
 Pre-Opening Media Plan review
 Pricing strategy formulation, competitive set analysis and pre-opening offer exposure
 PMS configuration standardization of market segment, source channel and business origin.
 Sales team structuring and manning guide
 Hotel opening media plan and activities management
 Corporate office pre-sell and pre-marketing for forthcoming properties
 Competitive hotel visit, hotel profile write up and USP identification in the local market
 New Project market research and feasibility study.

 Hotel Operation

 Expaned responsibilities on hotel operations
 Management contract obligation and performance testing compliance audit for operating and new opening
 properties
 Ownership relations maintenance
 Financial performance audit on Operational Budget, GOP trend and Flow Through analysis
 Labor and energy cost controlling
 Brand compliance inspection
 Talent management, GM, RM, HM, EAM, DOSM, DOHR, DOF, DOE, DOR and REVM recommendation
 and referral

 Others Activities

 Wyndham Hotel Group APAC Annual Conference
 Yearly Business Plan Review Meeting
 Yearly Sales and Marketing Plan Review Meeting
 GM and DOSM Annual Conference
 Revenue & Distribution Annual Conference
 GM and DOSM Cluster Meeting
 Annual DOF and Financial Leader Conference
 Monthly Cooperate Meeting
 Revenue Management Monthly Meeting
 Wyndham Rewards Monthly Meeting

Revenue Manager - Shanghai JC Mandarin at Meritus Hotels & Resorts

                                                                                                      Page4
August 2006 - August 2009 (3 years 1 month)
  Company Website: http://www.meritus-hotels.com

  Responsibilities:

  Lead the Revenue Department consists of 13 memebers, report to General Manager.
  Take the Sales and Revenue leadership during the interim of 4 GMs and 5 DOSMs turnover within 3 years.
  Deploy Sales and Marketing Plan, Business Plan and Operational Budget.
  Initiate and monitor execution of revenue/pricing/promotion strategy through multiple distribution channel,
  market segment, business origin and source market.
  Lead revenue generating departments on THRM (total hotel revenue management) and up-selling strategy.
  Analysis on pick up pace, gap, movement, market demand trend and react on competition.
  Preside at Revenue Strategy Meeting on performance reviewing and strategic planning & action.
  Facilitate E-Channels, GDS, CRS/Branded Website, IDS/OTA, TMC, Voice and Direct Reservations.
  Performance tracking and analysis on RFPs, GDS data connections, negotiated account, consortia, MICE,
  wholesale account and give strategic suggestions to hotel management.
  Develop eCommerce/eMarketing, SEO/SEM, Social Network, Rich Media Content/UGC and Online
  Reputation/Internet Marketing Management.
  GDS text advertising and preferred placement.

  Achievements:

  Year-round retail and distribution revenue RMB85 million, up to 55% revenue contribution of hotel
  Achieved 80% average YOY growth rate on OTAs
  Consortia TMC booking volume 90% YOY growth
  Online reputation management, Ctrip 4.6 guest rating.
  Booking.com Best Achiever 2008
  Successful PMS upgrade from Fidelio to Opera V5
  8 recommendations available upon request

Reservations Manager - Regal Shanghai East Asia Hotel at Regal Hotels International
August 2001 - August 2006 (5 years 1 month)
  Company Website: http://www.regalhotel.com

  Responsibilities:

  Be fully in charge of reservations office, report to DOSM.
  Develop GDS, IDS/OTA, extend market penetration and share.
  Obtain hotelligence and marketing information.
  Keep excellent internal and external customer relation with colleagues, clients, corporate and travel agencies.
  Forecast marketing demand, potential revenue and participate in setting up selling stratagem.
  Train and motivate staff to up-sell hotel production so as to maximize profitable revenue.

                                                                                                            Page5
Bid RFPs for Consortia and Negotiated programs.
  Generate, analyze and submit hotel monthly/yearly revenue performance reports to corporate office and hotel
  management.

  Achievements:

  Successful GDS system switches from Vantis to PHG.
  Electronic channel booking YOY growth 130%.
  Developed 3rd party website from 5 to 20.
  1 recommendation available upon request

Guest Service Agent - Qing Zhi Lv Hotel at CYTS Property Management Co., Ltd
December 1999 - August 2001 (1 year 9 months)
  Front Office operation, check-in and out, settle guest complaint and information providing.
  Served as Receptionist and Cashier, room inventory controlling, assignment, cash float, account balance audit
  and currency exchange.



Publications
Social Media - Weibo
Verified by Sina.com
Authors: Kona Ke
  http://weibo.com/konake

Professional Online Profile
Linkedin.com
Authors: Kona Ke
  http://www.linkedin.com/in/konake



Courses

Independent Coursework

Food and Beverage Management

Rooms Management

Human Resource Management

Engineering



                                                                                                          Page6
Sales and Marketing

Quality Assurance

Finance

Security Management


Projects
Pre-Opening Market Research - Wyndham Grand Plaza Royale Xiamen
December 2011 to December 2011
Members:Kona Ke

Pre-Opening Market Research - Wyndham Grand Plaza Royale Kunming
March 2012 to March 2012
Members:Kona Ke

RevMax Project - Howard Johnson Plaza Ningbo
March 2012 to 2012
Members:Kona Ke

RevMax Project - Howard Johnson Plaza Hefei
November 2011 to November 2011
Members:Kona Ke

RevMax Project - Wyndham Grand Plaza Royale Chengdu
September 2011 to September 2011
Members:Kona Ke



Languages
Chinese
English
Japanese


Skills & Expertise
Pre-opening
Grand Openings
Hotel Management
Operations Management
New Unit Openings
Food & Beverage


                                                                   Page7
Talent Development
Corporate Finance
Financial Analysis
Financial Management
Presentation Coaching
New Business Development
Revenue Management                                 (13 years experience)
Pricing Strategy
Revenue Forecasting
Driving Revenue
Distribution Management
Media Distribution
Marketing Research
Strategic Leadership
Strategic Negotiations
Strategy Development
Digital Marketing
Loyalty Program Development
Marketing Strategy
Merchandising Strategies
Interactive Marketing Strategy
Online Marketing
Marketing Communications
Strategic Planning
Strategic Consulting
Social Media Marketing
Sales Management
Business Ideas
Brand Compliance
Brand Loyalty
Brand Awareness
Corporate Branding
Online Branding
Corporate Development
Brand Development
Enterprise Risk Management
Legal Compliance
Performance Management
Engineering Management
IT Management


Certifications
PHA - Professional Hotel Administrator (GM)
IHMA - International Hotel Managment Association   January 2012 to July 2012




                                                                               Page8
Education
Shanghai International Studies University
Associate, English, 2000 - 2004

Shanghai Finance & Economics School
Polytechnic, Accounting, 1996 - 2000



Interests
Pre-Opening, Hotel Operation, Sales & Marketing, Revenue Management and Channel Distribution,
eCommerce and Interactive Marketing.




                                                                                                Page9
Kona Ke
Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group
kona.ke@hojochina.com




32 people have recommended Kona
 "Known Kona is in Wyndham Hotel Group,I still could remember the first time that I talked with Kona
 because I hope to learn something regarding to the Business Plan, he explained very detail and clear. Kona is
 very professional and he always works with passionate, when I say like this, the sweet momery of 3 full days
 Revenue Management & Distribution workshop came out to my mind again...... Kona is really worth to be
 our expert and I'm so pride to work together with him in the same group , come on Expert Kona, we need
 you!"
 — Shirley Yang, Director Of Sales & Marketing, Howard Johnson Hi-Tech Plaza Chengdu, worked directly
 with Kona at Wyndham Hotel Group

 "Kona had developed and supported the implementation of many measures in revenue management, he has
 full attention on the OTA rate structure and during these times proven himself as a knowledgable revenue
 management specialist as well as a skilled trainer. He always supporting and caring approach to the hotel
 team members. Kona would make a great asset to any organization he works with as what he is doing with us
 now."
 — Edward Yan, General Manager, Howard Johnson Riverfront Plaza, worked directly with Kona at
 Wyndham Hotel Group

 "It is the best Corporate Director Manager that I've never seen before, he gave me a big help in work and life,
 he is a good teacher. What I don't know, at any time can make a phone call to ask him, he will be patient to
 teach me; he is a good leader, very enthusiastic help us analysis reports and marketing, and give the rich
 guidance advice, where I do is insufficient, he will timely correct mistake, and to guide me to the right
 direction efforts, and always give me a good career planning blueprint, and if have a good development
 opportunity, he will be keen to recommend to us; he also is a good friend to communication such as a big
 brother's. With his help, I gradually became a professional income management manager."
 — Charlie Fan, Revenue Manager, Howard Johnson Tianzhu Plaza Fuyang, reported to Kona at Wyndham
 Hotel Group

 "I have had the pleasure to work with Kona for 2 1/2 years with Howard Johnson Group. Kona working at the
 corporate office has supported me and the hotel greatly during my assignment in Kunming. Kona is a person
 with great enthusiasm details for what he does and his positive energy has reflected in the quality of his
 work."


                                                                                                          Page10
— Petter Lillvik, Hotel Manager, Howard Johnson Tropical Garden Plaza Kunming, worked directly with
Kona at Wyndham Hotel Group

"I worked with Kona more than 3 years and I would say he is a very knowledgable in his area and very
passionate to the work and very cooperative to the colleagues and assist to answering to all hotels GMs and
DOSMs or Rev Mgrs to make better performance of hotel. He don't be afraid to face new chanllenges and
always think initiatively when have diffcult tasks to follow. I am very happy to work with him. Michael
Gong"
— Michael Gong, General Manager, Howard Johnson Business Club Hotel Suzhou, worked directly with
Kona at Wyndham Worldwide

"Kona is a diligent,erudite & detailed workaholic,also a helpful,passionate friend who has taught me so
much."
— Vivian Zhao, Assistant Revenue Manager, Howard Johnson Kaina Plaza Changhzou, reported to Kona at
Wyndham Worldwide

"I had the pleasure to work with Kona for almost 2 years in the same group. Kona was at the corporate office
and supported me greatly during my assignment in Chengdu and later Shanghai. Kona is a well experienced
person in the revenue management and has always a helping hand extended to us in the operation. He shared
his knowledge with my team on numerous occasions and is highly respected by everyone. I hope our ways
will cross again one day in the future as it would be great to work together as I can recommend Kona for his
knowledge, great personality and consider him a friend."
— Oliver Kreutz ###, General Manager, Wyndham Hotel Group, worked directly with Kona at Wyndham
Worldwide

"I am very glad to comment on Kona of what he have supported me during my hard times when taking over
S&M. He have been very patient and flew in to support myself and train my team. He is very supportive to
our hotel and my team. We would love to see him succeeding in his future undertaking and great to have your
guidance and support."
— Tomy Lin, Director of Food and Beverage Cum Director Sales and Marketing, Wyndham Hotel
Group, worked directly with Kona at Wyndham Worldwide

"Kona is very helpful to our hotel on Revenue Management. He is very patient and kind and willing to share
his rich experiences and knowledge with us. Thanks again for your consecueitve support."
— Jackson Yuan, Assistant Director of Sales, Howard Johnson Huaihai Hotel Shanghai, worked directly
with Kona at Wyndham Worldwide

"Kona is a decent guy, it was a great working experience with him. The longer you know him, the greater
things you will find from him."
— Miguel Wang, Director of Sales, TravelCLICK, Inc., was a consultant or contractor to Kona at Wyndham

                                                                                                          Page11
Worldwide

"Kona is a person with great enthusiasm for what he does and his positive energy has reflected in the quality
of his work. He is capable of developing and executing effective strategies against important business
objectives. I believe his multi-functional role has proven that he is someone who can always step up for
greater responsibilities!"
— Tiffany Hsiao, Manager, Global Loyalty & Partnership Marketing, Wyndham Hotel Group, worked
directly with Kona at Wyndham Worldwide

"Kona and I have worked together with regards to the five Wyndham Grand Plaza Royale Hotels which his
Franchise Group owns/manages. Through our efforts together, we have facilitated the assimilation of his
Property Teams with the systems and processes of the Wyndham Brand, especially those which relate to
Revenue Management. I quickly noticed how connected Kona is to his hotels and to the markets which they
exist in during our monthly consultative Conference Calls. Given both the amount and quality of hotels across
China which Kona directly operates, I know that Kona would be a very strong asset to any organization...
especially if they were looking for someone to champion their Revenue Management Team!"
— Erik Severson, Specialist, Revenue Management Services, Wyndham Worldwide, was a consultant or
contractor to Kona at Wyndham Worldwide

"I have know Kona for a short while but during this time , he has been very helpful and kind to provide me
with whatever assistances that I need . He is forecoming and trueful and is always there when I need a helping
hand."
— Richard Chan, General Manager, Wyndham Bund East Shanghai, worked directly with Kona at
Wyndham Worldwide

"Kona Ke is really excellent directory in Revenue system! he is so professional!"
— Hansen Wang, Assistant Front Office Manager, Howard Johnson Jindi plaza Datong, reported to Kona at
Wyndham Worldwide

"I am so lucky to meet him. He is very strong and professional at revenue management yield & distrubution
channal. And he kindly share all informations with us. Workking with him is always a pleasure!"
— Vivian Chen, Reservation Manager - Howard Johnson International (China), Wyndham
Worldwide, reported to Kona at Wyndham Worldwide

"Kona has his own methods in the Revenue Management .His lecture is very lively and interesting, and after
classes he loves to exchange experience with us. You are a good teacher, also a good friend!"
— Anita Wang, Reservations Manager_Howard Johnson Jinhai Plaza Ninghai, Wyndham Worldwide, was
with another company when working with Kona at Wyndham Worldwide

"I know Kona for years, and I am glad to see that he has advanced to this current regional role with Howard


                                                                                                        Page12
Johnson Hotels. Kona has always shown his eagerness to learn and to equip himself to improve his work. It
has been a great pleasure to work with Kona."
— Norman Lui, Regional Director, North Asia, TravelCLICK, Inc, was a consultant or contractor to Kona at
Wyndham Worldwide

"Kona have many years of experience in the industry, professional at work and friendly to fellow associates. a
nice guy! owen zhang"
— Owen Zhang, Corporate Assist Director of training, Howard Johnson International (China), worked
directly with Kona at Wyndham Worldwide

"We met each other on Wyndham global conference last year November in Xiamen; I was very much
impressed by Kona's insight in regards to revenue yield and distribution channels. He is a person who always
creative enough to come out smart ideas then led hotels to practice and drive solid revenue as a return. It's a
very good experience to work with him as a business partner. I would personally recommend him to any one
who is sourcing for hospitality talent of this kind."
— Vincent Gong, Business Development Director, Tripadvisor, was with another company when working
with Kona at Wyndham Worldwide

"Kona is a great hotel professional who ensures his clients have an outstanding experience. He understands
the meaning of revenue management and acts on his belief that revenue management should be of the highest
quality and impact. Any organization would benefit from Kona's experience, perspective, and leadership!
Kick hard, Kona!"
— Joseph Wang, Director of Hotel PPC, qunar.com, was with another company when working with Kona at
Wyndham Worldwide

"Kona is a detail-oriented, proactive, responsible, and warm-hearted senior manager. Working with him is
always a pleasure."
— Alex Zhu, Director Global Sales China, Wyndham Hotel, worked directly with Kona at Wyndham
Worldwide

"Kona is a self-motivated, detailed-oriented and responsible young talent. Although he is carrying a title of
Director of Revenue Management, he is also helping the sales & marketing related issues during the absence
of sales & marketing leadership."
— Kitty Huang, VP, Global Sales - Asia Pacific, Wyndham Hotel Group, was with another company when
working with Kona at Wyndham Worldwide

"Kona is the one has the know-how of revenue and channel management, when I worked with him at Howard
Johnson International (China); he is very strong focusing on initiate his revenue team members to approach
the same direction. It would be my honor to know and learn from him."
— Nikki Qiu, Reservations + E-Commerce Manager, Howard Johnson Hotel Zhangjaing Shanghai, worked

                                                                                                         Page13
directly with Kona at Wyndham Worldwide

"Kona is focused on performance, proactive with initiatives and professional. He has very good interpersonal
skills and is an excellent team member. Having worked with Kona is an experience, with his positive
approach to problem solving and responsiveness in getting back to me. He is someone I would be happy to
work with."
— Shelley Ho, Assistant Revenue Manager, Meritus Hotels & Resorts, worked directly with Kona at Meritus
Hotels & Resorts

"It was a nice experience to work with Kona. Good coorperation with Sales team. He works hard, smart,
acitvely."
— Eva Wang, Sales Manager, Shanghai JC Mandarin, worked directly with Kona at Meritus Hotels &
Resorts

"With the full knowledge on revenue management Obviously Kona has shown his talent and intelligence on
managing the revenue channels very well including GDS, Wholesaler, OTA Clients,TMC,etc. He has taken
his effort and performance to prove that he would lead the revenue team to the success in any 5 star hotel in
China. Most important, he also knows how to keep himself improving from the experience and advice from
others."
— Roger Shou, General Manager, Hotel Sourcing China, GTA by Travelport, was with another company
when working with Kona at Meritus Hotels & Resorts

"Kona is articulate, helpful and hardworking. He will develop the potential of staff, taught me a lot of things,
such as : Revenue Management, GDS, OTAs etc. I am pleased to work with him."
— Wendy Wu, Reservation Supervisor, Shanghai JC Mandarin, reported to Kona at Meritus Hotels &
Resorts

"Kona is a hard-working self-starter and good sense of the market. Meanwhile, he is a creative, and
solution-oriented person then it was very nice to work with him."
— Brenda Zhang, Sales Executive, Shanghai JC Mandarin, worked with Kona at Meritus Hotels & Resorts

"Kona is a detail-oriented, hard-working and effective revenue manager at JC Mandarin. Being a colleague, I
am happy to work and cooperate with him and his team to achieve the best result at JC Mandarin."
— Kevin Chen, Assistant Director of Sales, Shanghai JC Mandarin, worked directly with Kona at Shanghai
JC Mandarin - Meritus Hotels & Resorts

"Kona has always been a good manager at motivating staffs to find their desire to reach great potentials. His
outstanding organisational skills and leadership has formed all characteristic individuals to work as a team.
From the industrial knowledge's prospective, especially the revenue management, Kona has been recoginised
as a master among all staffs in the team, and also specialists in the industry. Oppotunities, incentives,

                                                                                                           Page14
motivations, all those are what you could find when working with a manager like him. Great respect & Hats
  off!"
  — David Qi, Reservation, Shanghai JC Mandarin, reported to Kona at Shanghai JC Mandarin - Meritus
  Hotels & Resorts

  "Mr. Ke is prototype of workaholic, sensationally passionate. Well balanced between a good manager and a
  good person. Brilliant leadership and organisational skills, and is always capable of motivating staff to
  maximize their efficiency. He possesses outstanding interpersonal skills, which has enabled him to build up
  firm and health relationship with all external and internal customers. He also holds the analytical skills to
  diagnose problems and devise viable solutions."
  — Michelle Cheng, Executive Club Lounge Manager, Shanghai JC Mandarin, worked directly with Kona at
  Shanghai JC Mandarin - Meritus Hotels & Resorts

  "Kona is both very professional and knows what is needed to increase the hotel revenue . He works well with
  his staff and is well liked by many of his peers and colleagues."
  — Johnny Feng, Senior Sales Manager, Regal Shanghai East Asia Hotel, worked directly with Kona at
  Regal Hotels International



Contact Kona on LinkedIn




                                                                                                           Page15

Mais conteúdo relacionado

Mais procurados

Chris Salmon CV
Chris Salmon CVChris Salmon CV
Chris Salmon CVchrissal1
 
Peter Rahaman Resume 2016
Peter Rahaman Resume 2016Peter Rahaman Resume 2016
Peter Rahaman Resume 2016Peter Rahaman
 
Marketing, adv, p.r & media
Marketing, adv, p.r & mediaMarketing, adv, p.r & media
Marketing, adv, p.r & mediaSamer Kassab
 
London Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB RussellLondon Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB RussellJohn JB Russell
 
2015 updated
2015 updated2015 updated
2015 updated?? ?
 
H:\Disk 1\Raj Cv And Covering Letter\Updated Cv
H:\Disk 1\Raj Cv And Covering Letter\Updated CvH:\Disk 1\Raj Cv And Covering Letter\Updated Cv
H:\Disk 1\Raj Cv And Covering Letter\Updated CvRajeev Vyas
 
Lewis Simon Resume
Lewis Simon ResumeLewis Simon Resume
Lewis Simon ResumeLewis Simon
 
Mohammad _Kashif_ CV.doc
Mohammad _Kashif_ CV.docMohammad _Kashif_ CV.doc
Mohammad _Kashif_ CV.docMuhammad Kashif
 
Ahmed El Sharkawy Resume
Ahmed El Sharkawy ResumeAhmed El Sharkawy Resume
Ahmed El Sharkawy ResumeAhmed Sharkawy
 
Res Bricault,Stephane.V5 (1) Ladder
Res Bricault,Stephane.V5 (1) LadderRes Bricault,Stephane.V5 (1) Ladder
Res Bricault,Stephane.V5 (1) LadderScuba99
 
Eric yohe updated rez
Eric yohe updated rezEric yohe updated rez
Eric yohe updated rezeyohe
 
Leslie Fisher's Resume
Leslie Fisher's ResumeLeslie Fisher's Resume
Leslie Fisher's Resumelesfish
 
Werner Krings
Werner KringsWerner Krings
Werner KringsInvision
 
Dir mktg welty_kim_081610
Dir mktg welty_kim_081610Dir mktg welty_kim_081610
Dir mktg welty_kim_081610Kim Welty
 
Bilal Saleem Khan `Resume 2013
Bilal Saleem Khan `Resume 2013Bilal Saleem Khan `Resume 2013
Bilal Saleem Khan `Resume 2013BILAL SALEEM KHAN
 
Resume-Analytics
Resume-AnalyticsResume-Analytics
Resume-AnalyticsJasmin V
 

Mais procurados (19)

Chris Salmon CV
Chris Salmon CVChris Salmon CV
Chris Salmon CV
 
Peter Rahaman Resume 2016
Peter Rahaman Resume 2016Peter Rahaman Resume 2016
Peter Rahaman Resume 2016
 
Marketing, adv, p.r & media
Marketing, adv, p.r & mediaMarketing, adv, p.r & media
Marketing, adv, p.r & media
 
London Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB RussellLondon Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB Russell
 
2015 updated
2015 updated2015 updated
2015 updated
 
H:\Disk 1\Raj Cv And Covering Letter\Updated Cv
H:\Disk 1\Raj Cv And Covering Letter\Updated CvH:\Disk 1\Raj Cv And Covering Letter\Updated Cv
H:\Disk 1\Raj Cv And Covering Letter\Updated Cv
 
Cv surjeet
Cv  surjeetCv  surjeet
Cv surjeet
 
Lewis Simon Resume
Lewis Simon ResumeLewis Simon Resume
Lewis Simon Resume
 
Mohammad _Kashif_ CV.doc
Mohammad _Kashif_ CV.docMohammad _Kashif_ CV.doc
Mohammad _Kashif_ CV.doc
 
Resume - Harpreet Singh Kalra
Resume - Harpreet Singh KalraResume - Harpreet Singh Kalra
Resume - Harpreet Singh Kalra
 
Ahmed El Sharkawy Resume
Ahmed El Sharkawy ResumeAhmed El Sharkawy Resume
Ahmed El Sharkawy Resume
 
Res Bricault,Stephane.V5 (1) Ladder
Res Bricault,Stephane.V5 (1) LadderRes Bricault,Stephane.V5 (1) Ladder
Res Bricault,Stephane.V5 (1) Ladder
 
Eric yohe updated rez
Eric yohe updated rezEric yohe updated rez
Eric yohe updated rez
 
Who is JSG?
Who is JSG?Who is JSG?
Who is JSG?
 
Leslie Fisher's Resume
Leslie Fisher's ResumeLeslie Fisher's Resume
Leslie Fisher's Resume
 
Werner Krings
Werner KringsWerner Krings
Werner Krings
 
Dir mktg welty_kim_081610
Dir mktg welty_kim_081610Dir mktg welty_kim_081610
Dir mktg welty_kim_081610
 
Bilal Saleem Khan `Resume 2013
Bilal Saleem Khan `Resume 2013Bilal Saleem Khan `Resume 2013
Bilal Saleem Khan `Resume 2013
 
Resume-Analytics
Resume-AnalyticsResume-Analytics
Resume-Analytics
 

Destaque

99986 633606064364218750
99986 63360606436421875099986 633606064364218750
99986 633606064364218750ishantberiwal1
 
New programme (corrected)
New programme (corrected)New programme (corrected)
New programme (corrected)hayat alishah
 
318157119 the-village
318157119 the-village318157119 the-village
318157119 the-villagehayat alishah
 
AFW: Dynamic Firewalls with Chef and Netfilter
AFW: Dynamic Firewalls with Chef and NetfilterAFW: Dynamic Firewalls with Chef and Netfilter
AFW: Dynamic Firewalls with Chef and Netfilterjvehent
 
101年b類社區營造點社區生活館常態展及特展節目表 整
101年b類社區營造點社區生活館常態展及特展節目表 整101年b類社區營造點社區生活館常態展及特展節目表 整
101年b類社區營造點社區生活館常態展及特展節目表 整中心 雲
 
Informática pii - drive
Informática   pii - driveInformática   pii - drive
Informática pii - drivemkciencias
 
Chews-4-Health Relief Efforts in Manila
Chews-4-Health Relief Efforts in ManilaChews-4-Health Relief Efforts in Manila
Chews-4-Health Relief Efforts in ManilaChews4Health
 
Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472
Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472
Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472ZSL Biodiversity & Palm Oil Platform
 
Что такое интернет-маркетинг?
Что такое интернет-маркетинг?Что такое интернет-маркетинг?
Что такое интернет-маркетинг?Vladyslava Rykova
 
Po cm summary malamjabba shangla
Po cm summary malamjabba shanglaPo cm summary malamjabba shangla
Po cm summary malamjabba shanglahayat alishah
 
Pc ii & tor sum elahi
Pc ii & tor sum elahiPc ii & tor sum elahi
Pc ii & tor sum elahihayat alishah
 
Project theme adventure park galiyat
Project theme adventure park galiyatProject theme adventure park galiyat
Project theme adventure park galiyathayat alishah
 
101社區通短文徵選簡章
101社區通短文徵選簡章101社區通短文徵選簡章
101社區通短文徵選簡章中心 雲
 
Thamme Gowda's Summer2016- NASA JPL Internship
Thamme Gowda's Summer2016- NASA JPL InternshipThamme Gowda's Summer2016- NASA JPL Internship
Thamme Gowda's Summer2016- NASA JPL InternshipThamme Gowda
 
Pc i 2011-12 15m wing (2)
Pc i  2011-12 15m wing (2)Pc i  2011-12 15m wing (2)
Pc i 2011-12 15m wing (2)hayat alishah
 

Destaque (20)

99986 633606064364218750
99986 63360606436421875099986 633606064364218750
99986 633606064364218750
 
New programme (corrected)
New programme (corrected)New programme (corrected)
New programme (corrected)
 
2008 utpp po2
2008 utpp po22008 utpp po2
2008 utpp po2
 
Ped brochure
Ped brochurePed brochure
Ped brochure
 
318157119 the-village
318157119 the-village318157119 the-village
318157119 the-village
 
AFW: Dynamic Firewalls with Chef and Netfilter
AFW: Dynamic Firewalls with Chef and NetfilterAFW: Dynamic Firewalls with Chef and Netfilter
AFW: Dynamic Firewalls with Chef and Netfilter
 
101年b類社區營造點社區生活館常態展及特展節目表 整
101年b類社區營造點社區生活館常態展及特展節目表 整101年b類社區營造點社區生活館常態展及特展節目表 整
101年b類社區營造點社區生活館常態展及特展節目表 整
 
Informática pii - drive
Informática   pii - driveInformática   pii - drive
Informática pii - drive
 
Chews-4-Health Relief Efforts in Manila
Chews-4-Health Relief Efforts in ManilaChews-4-Health Relief Efforts in Manila
Chews-4-Health Relief Efforts in Manila
 
Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472
Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472
Session 4-1-suer-suryadi-strengthening-legal-frameworks-in-indonesia-1472
 
Что такое интернет-маркетинг?
Что такое интернет-маркетинг?Что такое интернет-маркетинг?
Что такое интернет-маркетинг?
 
Po cm summary malamjabba shangla
Po cm summary malamjabba shanglaPo cm summary malamjabba shangla
Po cm summary malamjabba shangla
 
Pc ii & tor sum elahi
Pc ii & tor sum elahiPc ii & tor sum elahi
Pc ii & tor sum elahi
 
Project theme adventure park galiyat
Project theme adventure park galiyatProject theme adventure park galiyat
Project theme adventure park galiyat
 
101社區通短文徵選簡章
101社區通短文徵選簡章101社區通短文徵選簡章
101社區通短文徵選簡章
 
Thamme Gowda's Summer2016- NASA JPL Internship
Thamme Gowda's Summer2016- NASA JPL InternshipThamme Gowda's Summer2016- NASA JPL Internship
Thamme Gowda's Summer2016- NASA JPL Internship
 
Pc i 2011-12 15m wing (2)
Pc i  2011-12 15m wing (2)Pc i  2011-12 15m wing (2)
Pc i 2011-12 15m wing (2)
 
Основы SEO
Основы SEOОсновы SEO
Основы SEO
 
Your Financial Health
Your Financial HealthYour Financial Health
Your Financial Health
 
Haza dfr.mak
Haza dfr.makHaza dfr.mak
Haza dfr.mak
 

Semelhante a Kona\'s CV

15College of Southern NevadaResponsibilities and.docx
15College of Southern NevadaResponsibilities and.docx15College of Southern NevadaResponsibilities and.docx
15College of Southern NevadaResponsibilities and.docxfelicidaddinwoodie
 
Session 3 webminar
Session 3 webminarSession 3 webminar
Session 3 webminarMBG92
 
Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes CV Cluster Revenue June 2016Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes CV Cluster Revenue June 2016Barbara Holmes
 
Review pro Analysis
Review pro AnalysisReview pro Analysis
Review pro AnalysisCShad
 
IHG Revenue Deck
IHG Revenue DeckIHG Revenue Deck
IHG Revenue DeckAdeline CH
 
A.Qayyum_CV_2016
A.Qayyum_CV_2016A.Qayyum_CV_2016
A.Qayyum_CV_2016Qayyum Baig
 
Recap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
Recap Of a ReviewPro Webinar: Revenue Strategy Management for HoteliersRecap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
Recap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliersi-nls
 

Semelhante a Kona\'s CV (20)

Ananya CV final
Ananya CV finalAnanya CV final
Ananya CV final
 
15College of Southern NevadaResponsibilities and.docx
15College of Southern NevadaResponsibilities and.docx15College of Southern NevadaResponsibilities and.docx
15College of Southern NevadaResponsibilities and.docx
 
reena 1
reena 1reena 1
reena 1
 
Hotel revenue management
Hotel revenue managementHotel revenue management
Hotel revenue management
 
Session 3 webminar
Session 3 webminarSession 3 webminar
Session 3 webminar
 
Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes CV Cluster Revenue June 2016Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes CV Cluster Revenue June 2016
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
 
Review pro Analysis
Review pro AnalysisReview pro Analysis
Review pro Analysis
 
Rm
Rm Rm
Rm
 
Nagendra c vv1
Nagendra c vv1Nagendra c vv1
Nagendra c vv1
 
Hossam hassan cv
Hossam hassan cvHossam hassan cv
Hossam hassan cv
 
Hossam Hassan CV
Hossam Hassan CVHossam Hassan CV
Hossam Hassan CV
 
Shailendra Singh cv
Shailendra Singh   cvShailendra Singh   cv
Shailendra Singh cv
 
Resume
ResumeResume
Resume
 
IHG Revenue Deck
IHG Revenue DeckIHG Revenue Deck
IHG Revenue Deck
 
A.Qayyum_CV_2016
A.Qayyum_CV_2016A.Qayyum_CV_2016
A.Qayyum_CV_2016
 
Recap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
Recap Of a ReviewPro Webinar: Revenue Strategy Management for HoteliersRecap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
Recap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
 
Rprohaska1
Rprohaska1Rprohaska1
Rprohaska1
 
Resume hsp 5
Resume hsp 5Resume hsp 5
Resume hsp 5
 

Kona\'s CV

  • 1. Kona Ke Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group kona.ke@hojochina.com Summary Professional hotel administrator with passion and dedication, 13 years working experience, encompasses best practice and in-depth understanding of Business Development, Contract Negotiation, Owner Relation, Pre-Opening, Hotel Operation, Re-branding, Food & Beverage, Sales & Marketing, Talent Acquisition, Financial Assessment, Strategic Planning, Quality Assurance, Brand Compliance, Revenue Management, Distribution and eCommerce. Possess insight of China hotel market via frequent traveling and providing on-site pre-opening & operation support to Shanghai, Beijing, Xiamen, Hangzhou, Suzhou, Ningbo, Changsha, Chengdu, Chongqing, Wuhan, Kunming, Hefei, Datong, Fuzhou, Sanya, Haikou, Changzhou, Zhuji, Yixing, Dalian, Changle, Xi'an, Ninghai, Fuyang, Erdos, Shaoxing, Yingkou, Huhhot and Wulanchabu. Specialties Pre-opening, Food & Beverage,Talent Development, Training Presentation, Business Planning, Hotel Operation, Financial Critique, Sales & Marketing, Revenue Management, Distribution Channels, OTA Strategies, GDS Marketing, eCommerce, Online Reputation Management, Merchandising Program, Social Network, Loyalty Program Strategy, Brand Compliance and Effective Communication. Experience Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group September 2009 - Present (3 years) Revenue Management Develop Revenue Management and Distribution Channel Strategy for both "Wyndham Grand Plaza Royale" and "Howard Johnson" branded hotels under full management of Greater China Hospitality Ltd.(GCH) which possesses 40+ 5 star luxury hotels & resorts and 160+ pre-opening (20+ in 2012, 20+ in 2013) & future projects. Weekly ExeCom Meeting, sharing updates and happenings Review and critique monthly GM Executive Summary Report submitted from hotels Yearly hotel Business Plan/Budget review and critique Lead property Sales & Revenue team on comp set performance analysis, initiate strategies and action plans to be No.1 (OCC, ADR, RevPAR, MPI, ARI and RGI) in market place Development of revenue management talents by diversified & hands-on approaching revenue and distribution training to operating and pre-opening properties. Accelerate corporate wide revenue management & distribution team structuring and core competence development. Page1
  • 2. Weekly, monthly, quarterly revenue & distribution performance review with each hotel management team. Yield and maximize revenue via forecast accuracy know-how, pricing strategies, KDD management, distressed inventory management, trend analysis and demand stimulation. Launch effective corporate wide revenue initiatives to drive market share and revenue share in tough 1st, 2nd and 3rd tier city hotel markets. RevMax project enforcement leads to total revenue management including Rooms, F&B and Ancillary Revenue. Hotel site inspection, market research and total revenue assumption for new hotel projects Achievements Successfully organized 2012 GCH Revenue Managment & Distribution Workshop with 30+ hotels and 50+ participants Professional Facilitator, conducted revenue & distribution training for 40 hotels, accumulated 500 training hours within 3 years Accomplished revamp of corporate-wide Hotel Business Plan and GM ES templates Revenue Management talent development and acquisition up to 40 within 3 years 23 recommendations available upon request Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group September 2009 - Present (3 years) Distribution Channels Distribution system delivery maximization and optimization. Deploy and align channel strategies through wide variety of distribution partners Central Reservation System (PRM and ORS) production maximization and system configuration audit Brand website volume stream stimulation, traffic ranking and conversion rate enhancement via search engine marketing and analytical tools. Foster close relationships with key distribution partners (OTA - Ctrip, Elong, Travelsky, 12580, 118114, Qunar, Kuxun, Hubs1, Expedia, Travelocity, Orbitz, Priceline, Agoda, Booking.com, Tabimado, HRS, Wotif and Hotel.de. B2B - GTA, Touricoholiday and Hotelbeds. New - Groupbuying Dianping Lashou, Taobao.com and Mobile App Didatour etc) Travel distribution technology integration, includes CRS, PMS, GDS and OTAs, BAR rate structure and eBooking system. GCH corporate website initiating and planing. Drive properties' revenue through dynamic promotion on brand website, GDS and Consortia programs GDS marketing program and teaser textual contents management for exposure and revenue delivery. Online reputation management, customer engagement, interactive marketing (Tripadvisor, Daodao, Expedia, Ctrip, Elong and Baidu) Achievements Page2
  • 3. 2011 Distribution Revenue (CRS+OTA+ADS+VOICE) RMB218 Million, a YOY growth of 26% versus Expo Year 2010 (RMB172 Million) Corporate wide revenue management talent development and acquisition 40+ Managed properties achieved top preferred placement on major OTA Channels 2 weeks distribution marketing with landing page banner on Ctrip.com in 2011 Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group September 2009 - Present (3 years) Sales and Marketing Lead Sales and Marketing Team during Corporate DOSM absence, from Oct 2009 till Jan 2011 (1 year 4 months). Property financial performance review and strategic business planning with hotel GMs and DOSMs Business diagnosis and task force to critical and under-performing properties. Sales activities management and business leads to properties Global RFP account acquisition and development Trade show, road show and client events organization Partner marketing initiatives with banks and distributors Sales & Marketing Plan and A&BP reviewing Build up social media interaction through major network Brand website development, contents optimization for SEM Monitor marketing and communications planning Global sales team liaison with Wyndham Hotel Group, Regional Office APAC and Shanghai Office. Database marketing development with EDM and SMS Property global sales tools utilization enhancement, RFP and Go Leads Program Loyalty Marketing and Partnership Wyndham Rewards and Wyndham ByRequest management Property enrollment target setting and progress management with GMs and Wyndham Rewards Managers Loyalty program compliance auditing, member benefits and service quality assurance Marketing exposure and initiatives. (social media activities, seasonal promotion, member exclusive and redemption campaigns) Employee incentive initiation EDM via membership e-statement Achievements: Successful event organization of CITM 2010 (32 participating hotels) 2011 Wyndham Rewards Enrollment 76K versus 2010 29K a YOY growth of 130% Set up Wyndham Rewards memeber exclusive counter with program carpet. Page3
  • 4. Director of Revenue Management & Distribution - GCH at Wyndham Hotel Group September 2009 - Present (3 years) Pre-Opening Travel frequently across China for hotel pre-opening inspection, training and operational support. Newly appointed GM and DOSM orientation Property Sales and Marketing Plan review and endorsement Pre-Opening Media Plan review Pricing strategy formulation, competitive set analysis and pre-opening offer exposure PMS configuration standardization of market segment, source channel and business origin. Sales team structuring and manning guide Hotel opening media plan and activities management Corporate office pre-sell and pre-marketing for forthcoming properties Competitive hotel visit, hotel profile write up and USP identification in the local market New Project market research and feasibility study. Hotel Operation Expaned responsibilities on hotel operations Management contract obligation and performance testing compliance audit for operating and new opening properties Ownership relations maintenance Financial performance audit on Operational Budget, GOP trend and Flow Through analysis Labor and energy cost controlling Brand compliance inspection Talent management, GM, RM, HM, EAM, DOSM, DOHR, DOF, DOE, DOR and REVM recommendation and referral Others Activities Wyndham Hotel Group APAC Annual Conference Yearly Business Plan Review Meeting Yearly Sales and Marketing Plan Review Meeting GM and DOSM Annual Conference Revenue & Distribution Annual Conference GM and DOSM Cluster Meeting Annual DOF and Financial Leader Conference Monthly Cooperate Meeting Revenue Management Monthly Meeting Wyndham Rewards Monthly Meeting Revenue Manager - Shanghai JC Mandarin at Meritus Hotels & Resorts Page4
  • 5. August 2006 - August 2009 (3 years 1 month) Company Website: http://www.meritus-hotels.com Responsibilities: Lead the Revenue Department consists of 13 memebers, report to General Manager. Take the Sales and Revenue leadership during the interim of 4 GMs and 5 DOSMs turnover within 3 years. Deploy Sales and Marketing Plan, Business Plan and Operational Budget. Initiate and monitor execution of revenue/pricing/promotion strategy through multiple distribution channel, market segment, business origin and source market. Lead revenue generating departments on THRM (total hotel revenue management) and up-selling strategy. Analysis on pick up pace, gap, movement, market demand trend and react on competition. Preside at Revenue Strategy Meeting on performance reviewing and strategic planning & action. Facilitate E-Channels, GDS, CRS/Branded Website, IDS/OTA, TMC, Voice and Direct Reservations. Performance tracking and analysis on RFPs, GDS data connections, negotiated account, consortia, MICE, wholesale account and give strategic suggestions to hotel management. Develop eCommerce/eMarketing, SEO/SEM, Social Network, Rich Media Content/UGC and Online Reputation/Internet Marketing Management. GDS text advertising and preferred placement. Achievements: Year-round retail and distribution revenue RMB85 million, up to 55% revenue contribution of hotel Achieved 80% average YOY growth rate on OTAs Consortia TMC booking volume 90% YOY growth Online reputation management, Ctrip 4.6 guest rating. Booking.com Best Achiever 2008 Successful PMS upgrade from Fidelio to Opera V5 8 recommendations available upon request Reservations Manager - Regal Shanghai East Asia Hotel at Regal Hotels International August 2001 - August 2006 (5 years 1 month) Company Website: http://www.regalhotel.com Responsibilities: Be fully in charge of reservations office, report to DOSM. Develop GDS, IDS/OTA, extend market penetration and share. Obtain hotelligence and marketing information. Keep excellent internal and external customer relation with colleagues, clients, corporate and travel agencies. Forecast marketing demand, potential revenue and participate in setting up selling stratagem. Train and motivate staff to up-sell hotel production so as to maximize profitable revenue. Page5
  • 6. Bid RFPs for Consortia and Negotiated programs. Generate, analyze and submit hotel monthly/yearly revenue performance reports to corporate office and hotel management. Achievements: Successful GDS system switches from Vantis to PHG. Electronic channel booking YOY growth 130%. Developed 3rd party website from 5 to 20. 1 recommendation available upon request Guest Service Agent - Qing Zhi Lv Hotel at CYTS Property Management Co., Ltd December 1999 - August 2001 (1 year 9 months) Front Office operation, check-in and out, settle guest complaint and information providing. Served as Receptionist and Cashier, room inventory controlling, assignment, cash float, account balance audit and currency exchange. Publications Social Media - Weibo Verified by Sina.com Authors: Kona Ke http://weibo.com/konake Professional Online Profile Linkedin.com Authors: Kona Ke http://www.linkedin.com/in/konake Courses Independent Coursework Food and Beverage Management Rooms Management Human Resource Management Engineering Page6
  • 7. Sales and Marketing Quality Assurance Finance Security Management Projects Pre-Opening Market Research - Wyndham Grand Plaza Royale Xiamen December 2011 to December 2011 Members:Kona Ke Pre-Opening Market Research - Wyndham Grand Plaza Royale Kunming March 2012 to March 2012 Members:Kona Ke RevMax Project - Howard Johnson Plaza Ningbo March 2012 to 2012 Members:Kona Ke RevMax Project - Howard Johnson Plaza Hefei November 2011 to November 2011 Members:Kona Ke RevMax Project - Wyndham Grand Plaza Royale Chengdu September 2011 to September 2011 Members:Kona Ke Languages Chinese English Japanese Skills & Expertise Pre-opening Grand Openings Hotel Management Operations Management New Unit Openings Food & Beverage Page7
  • 8. Talent Development Corporate Finance Financial Analysis Financial Management Presentation Coaching New Business Development Revenue Management (13 years experience) Pricing Strategy Revenue Forecasting Driving Revenue Distribution Management Media Distribution Marketing Research Strategic Leadership Strategic Negotiations Strategy Development Digital Marketing Loyalty Program Development Marketing Strategy Merchandising Strategies Interactive Marketing Strategy Online Marketing Marketing Communications Strategic Planning Strategic Consulting Social Media Marketing Sales Management Business Ideas Brand Compliance Brand Loyalty Brand Awareness Corporate Branding Online Branding Corporate Development Brand Development Enterprise Risk Management Legal Compliance Performance Management Engineering Management IT Management Certifications PHA - Professional Hotel Administrator (GM) IHMA - International Hotel Managment Association January 2012 to July 2012 Page8
  • 9. Education Shanghai International Studies University Associate, English, 2000 - 2004 Shanghai Finance & Economics School Polytechnic, Accounting, 1996 - 2000 Interests Pre-Opening, Hotel Operation, Sales & Marketing, Revenue Management and Channel Distribution, eCommerce and Interactive Marketing. Page9
  • 10. Kona Ke Director of Revenue Management & Distribution-GCH at Wyndham Hotel Group kona.ke@hojochina.com 32 people have recommended Kona "Known Kona is in Wyndham Hotel Group,I still could remember the first time that I talked with Kona because I hope to learn something regarding to the Business Plan, he explained very detail and clear. Kona is very professional and he always works with passionate, when I say like this, the sweet momery of 3 full days Revenue Management & Distribution workshop came out to my mind again...... Kona is really worth to be our expert and I'm so pride to work together with him in the same group , come on Expert Kona, we need you!" — Shirley Yang, Director Of Sales & Marketing, Howard Johnson Hi-Tech Plaza Chengdu, worked directly with Kona at Wyndham Hotel Group "Kona had developed and supported the implementation of many measures in revenue management, he has full attention on the OTA rate structure and during these times proven himself as a knowledgable revenue management specialist as well as a skilled trainer. He always supporting and caring approach to the hotel team members. Kona would make a great asset to any organization he works with as what he is doing with us now." — Edward Yan, General Manager, Howard Johnson Riverfront Plaza, worked directly with Kona at Wyndham Hotel Group "It is the best Corporate Director Manager that I've never seen before, he gave me a big help in work and life, he is a good teacher. What I don't know, at any time can make a phone call to ask him, he will be patient to teach me; he is a good leader, very enthusiastic help us analysis reports and marketing, and give the rich guidance advice, where I do is insufficient, he will timely correct mistake, and to guide me to the right direction efforts, and always give me a good career planning blueprint, and if have a good development opportunity, he will be keen to recommend to us; he also is a good friend to communication such as a big brother's. With his help, I gradually became a professional income management manager." — Charlie Fan, Revenue Manager, Howard Johnson Tianzhu Plaza Fuyang, reported to Kona at Wyndham Hotel Group "I have had the pleasure to work with Kona for 2 1/2 years with Howard Johnson Group. Kona working at the corporate office has supported me and the hotel greatly during my assignment in Kunming. Kona is a person with great enthusiasm details for what he does and his positive energy has reflected in the quality of his work." Page10
  • 11. — Petter Lillvik, Hotel Manager, Howard Johnson Tropical Garden Plaza Kunming, worked directly with Kona at Wyndham Hotel Group "I worked with Kona more than 3 years and I would say he is a very knowledgable in his area and very passionate to the work and very cooperative to the colleagues and assist to answering to all hotels GMs and DOSMs or Rev Mgrs to make better performance of hotel. He don't be afraid to face new chanllenges and always think initiatively when have diffcult tasks to follow. I am very happy to work with him. Michael Gong" — Michael Gong, General Manager, Howard Johnson Business Club Hotel Suzhou, worked directly with Kona at Wyndham Worldwide "Kona is a diligent,erudite & detailed workaholic,also a helpful,passionate friend who has taught me so much." — Vivian Zhao, Assistant Revenue Manager, Howard Johnson Kaina Plaza Changhzou, reported to Kona at Wyndham Worldwide "I had the pleasure to work with Kona for almost 2 years in the same group. Kona was at the corporate office and supported me greatly during my assignment in Chengdu and later Shanghai. Kona is a well experienced person in the revenue management and has always a helping hand extended to us in the operation. He shared his knowledge with my team on numerous occasions and is highly respected by everyone. I hope our ways will cross again one day in the future as it would be great to work together as I can recommend Kona for his knowledge, great personality and consider him a friend." — Oliver Kreutz ###, General Manager, Wyndham Hotel Group, worked directly with Kona at Wyndham Worldwide "I am very glad to comment on Kona of what he have supported me during my hard times when taking over S&M. He have been very patient and flew in to support myself and train my team. He is very supportive to our hotel and my team. We would love to see him succeeding in his future undertaking and great to have your guidance and support." — Tomy Lin, Director of Food and Beverage Cum Director Sales and Marketing, Wyndham Hotel Group, worked directly with Kona at Wyndham Worldwide "Kona is very helpful to our hotel on Revenue Management. He is very patient and kind and willing to share his rich experiences and knowledge with us. Thanks again for your consecueitve support." — Jackson Yuan, Assistant Director of Sales, Howard Johnson Huaihai Hotel Shanghai, worked directly with Kona at Wyndham Worldwide "Kona is a decent guy, it was a great working experience with him. The longer you know him, the greater things you will find from him." — Miguel Wang, Director of Sales, TravelCLICK, Inc., was a consultant or contractor to Kona at Wyndham Page11
  • 12. Worldwide "Kona is a person with great enthusiasm for what he does and his positive energy has reflected in the quality of his work. He is capable of developing and executing effective strategies against important business objectives. I believe his multi-functional role has proven that he is someone who can always step up for greater responsibilities!" — Tiffany Hsiao, Manager, Global Loyalty & Partnership Marketing, Wyndham Hotel Group, worked directly with Kona at Wyndham Worldwide "Kona and I have worked together with regards to the five Wyndham Grand Plaza Royale Hotels which his Franchise Group owns/manages. Through our efforts together, we have facilitated the assimilation of his Property Teams with the systems and processes of the Wyndham Brand, especially those which relate to Revenue Management. I quickly noticed how connected Kona is to his hotels and to the markets which they exist in during our monthly consultative Conference Calls. Given both the amount and quality of hotels across China which Kona directly operates, I know that Kona would be a very strong asset to any organization... especially if they were looking for someone to champion their Revenue Management Team!" — Erik Severson, Specialist, Revenue Management Services, Wyndham Worldwide, was a consultant or contractor to Kona at Wyndham Worldwide "I have know Kona for a short while but during this time , he has been very helpful and kind to provide me with whatever assistances that I need . He is forecoming and trueful and is always there when I need a helping hand." — Richard Chan, General Manager, Wyndham Bund East Shanghai, worked directly with Kona at Wyndham Worldwide "Kona Ke is really excellent directory in Revenue system! he is so professional!" — Hansen Wang, Assistant Front Office Manager, Howard Johnson Jindi plaza Datong, reported to Kona at Wyndham Worldwide "I am so lucky to meet him. He is very strong and professional at revenue management yield & distrubution channal. And he kindly share all informations with us. Workking with him is always a pleasure!" — Vivian Chen, Reservation Manager - Howard Johnson International (China), Wyndham Worldwide, reported to Kona at Wyndham Worldwide "Kona has his own methods in the Revenue Management .His lecture is very lively and interesting, and after classes he loves to exchange experience with us. You are a good teacher, also a good friend!" — Anita Wang, Reservations Manager_Howard Johnson Jinhai Plaza Ninghai, Wyndham Worldwide, was with another company when working with Kona at Wyndham Worldwide "I know Kona for years, and I am glad to see that he has advanced to this current regional role with Howard Page12
  • 13. Johnson Hotels. Kona has always shown his eagerness to learn and to equip himself to improve his work. It has been a great pleasure to work with Kona." — Norman Lui, Regional Director, North Asia, TravelCLICK, Inc, was a consultant or contractor to Kona at Wyndham Worldwide "Kona have many years of experience in the industry, professional at work and friendly to fellow associates. a nice guy! owen zhang" — Owen Zhang, Corporate Assist Director of training, Howard Johnson International (China), worked directly with Kona at Wyndham Worldwide "We met each other on Wyndham global conference last year November in Xiamen; I was very much impressed by Kona's insight in regards to revenue yield and distribution channels. He is a person who always creative enough to come out smart ideas then led hotels to practice and drive solid revenue as a return. It's a very good experience to work with him as a business partner. I would personally recommend him to any one who is sourcing for hospitality talent of this kind." — Vincent Gong, Business Development Director, Tripadvisor, was with another company when working with Kona at Wyndham Worldwide "Kona is a great hotel professional who ensures his clients have an outstanding experience. He understands the meaning of revenue management and acts on his belief that revenue management should be of the highest quality and impact. Any organization would benefit from Kona's experience, perspective, and leadership! Kick hard, Kona!" — Joseph Wang, Director of Hotel PPC, qunar.com, was with another company when working with Kona at Wyndham Worldwide "Kona is a detail-oriented, proactive, responsible, and warm-hearted senior manager. Working with him is always a pleasure." — Alex Zhu, Director Global Sales China, Wyndham Hotel, worked directly with Kona at Wyndham Worldwide "Kona is a self-motivated, detailed-oriented and responsible young talent. Although he is carrying a title of Director of Revenue Management, he is also helping the sales & marketing related issues during the absence of sales & marketing leadership." — Kitty Huang, VP, Global Sales - Asia Pacific, Wyndham Hotel Group, was with another company when working with Kona at Wyndham Worldwide "Kona is the one has the know-how of revenue and channel management, when I worked with him at Howard Johnson International (China); he is very strong focusing on initiate his revenue team members to approach the same direction. It would be my honor to know and learn from him." — Nikki Qiu, Reservations + E-Commerce Manager, Howard Johnson Hotel Zhangjaing Shanghai, worked Page13
  • 14. directly with Kona at Wyndham Worldwide "Kona is focused on performance, proactive with initiatives and professional. He has very good interpersonal skills and is an excellent team member. Having worked with Kona is an experience, with his positive approach to problem solving and responsiveness in getting back to me. He is someone I would be happy to work with." — Shelley Ho, Assistant Revenue Manager, Meritus Hotels & Resorts, worked directly with Kona at Meritus Hotels & Resorts "It was a nice experience to work with Kona. Good coorperation with Sales team. He works hard, smart, acitvely." — Eva Wang, Sales Manager, Shanghai JC Mandarin, worked directly with Kona at Meritus Hotels & Resorts "With the full knowledge on revenue management Obviously Kona has shown his talent and intelligence on managing the revenue channels very well including GDS, Wholesaler, OTA Clients,TMC,etc. He has taken his effort and performance to prove that he would lead the revenue team to the success in any 5 star hotel in China. Most important, he also knows how to keep himself improving from the experience and advice from others." — Roger Shou, General Manager, Hotel Sourcing China, GTA by Travelport, was with another company when working with Kona at Meritus Hotels & Resorts "Kona is articulate, helpful and hardworking. He will develop the potential of staff, taught me a lot of things, such as : Revenue Management, GDS, OTAs etc. I am pleased to work with him." — Wendy Wu, Reservation Supervisor, Shanghai JC Mandarin, reported to Kona at Meritus Hotels & Resorts "Kona is a hard-working self-starter and good sense of the market. Meanwhile, he is a creative, and solution-oriented person then it was very nice to work with him." — Brenda Zhang, Sales Executive, Shanghai JC Mandarin, worked with Kona at Meritus Hotels & Resorts "Kona is a detail-oriented, hard-working and effective revenue manager at JC Mandarin. Being a colleague, I am happy to work and cooperate with him and his team to achieve the best result at JC Mandarin." — Kevin Chen, Assistant Director of Sales, Shanghai JC Mandarin, worked directly with Kona at Shanghai JC Mandarin - Meritus Hotels & Resorts "Kona has always been a good manager at motivating staffs to find their desire to reach great potentials. His outstanding organisational skills and leadership has formed all characteristic individuals to work as a team. From the industrial knowledge's prospective, especially the revenue management, Kona has been recoginised as a master among all staffs in the team, and also specialists in the industry. Oppotunities, incentives, Page14
  • 15. motivations, all those are what you could find when working with a manager like him. Great respect & Hats off!" — David Qi, Reservation, Shanghai JC Mandarin, reported to Kona at Shanghai JC Mandarin - Meritus Hotels & Resorts "Mr. Ke is prototype of workaholic, sensationally passionate. Well balanced between a good manager and a good person. Brilliant leadership and organisational skills, and is always capable of motivating staff to maximize their efficiency. He possesses outstanding interpersonal skills, which has enabled him to build up firm and health relationship with all external and internal customers. He also holds the analytical skills to diagnose problems and devise viable solutions." — Michelle Cheng, Executive Club Lounge Manager, Shanghai JC Mandarin, worked directly with Kona at Shanghai JC Mandarin - Meritus Hotels & Resorts "Kona is both very professional and knows what is needed to increase the hotel revenue . He works well with his staff and is well liked by many of his peers and colleagues." — Johnny Feng, Senior Sales Manager, Regal Shanghai East Asia Hotel, worked directly with Kona at Regal Hotels International Contact Kona on LinkedIn Page15