Sponsor benefits and information for the Komen Greater NYC Race for the Cure to be held in Central Park on Saturday, September 10th, 2016.

1. KOMEN GREATER NYC RACE FOR THE CURE
RUN
BREAST
CANCER
OUT OF
TOWN
MB
SPONSORSHIP BROCHURE
SEPTEMBER 10th | CENTRAL PARK | 5K RUN/WALK

2. national breast cancer research
programstofindthecures.
CREATING MORE
BREAST CANCER
SURVIVORS
SINCE 1990
Komen Greater NYC is:
• The leading local resource for the medically underserved in need of
breast cancer screening, treatment, diagnostic and support services.
• A strong, locally driven grassroots organization led by dedicated staff and
a passionate Board of Directors and supported by thousands of volunteers.
ABOUT SUSAN G. KOMEN GREATER NYC
©2012MarkJasonPhotography
Clinical breast exams
Other diagnostic services
0 2,000 4,000 6,000 8,000 10,000
Screening Coordination
Mammograms
12,000 0 4,000 8,000 12,000 16,000 20,000 24,000
Support Service*
Breast Cancer Education
Support Services
28,000
*Phychosocial, treatment assistance, meals, transportation, etc.
Nassau
Suffolk
Westchester
Rockland
Richmond
Kings Queens
New York
Bronx
328
Total #
of cancers
diagnosed
:
Komen Greater NYC’s
service area includes nine
counties and over 12 million
people, which is 62%
of the population of
New York State.
IN ONE YEAR KOMEN GREATER NYC PROVIDED BREAST HEALTH SERVICES TO
52,685 NEW YORKERS THROUGHOUT
A NINE COUNTY SERVICE AREA
SERVICE AREA
For more information, please contact Dana Miele, Director of Development & Communications
at 646-380-0239 or dmiele@komennyc.org.

3. 2016 RACE
PARTICIPANTS = 16,000+
PRINT ADS
RACE BROCHURES
RACE T-SHIRTS
RACE POSTERS
16.5 M
100,000
13,000+
1,500
SPONSOR MARKETING IMPRESSIONS
RACE DEMOGRAPHICS
58% female
21%
no answer
21%
male
26-35
participants since the first Race in 1991 Gender
Age
403,053
OVER 500 MILLION
RACE MARKETING IMPRESSIONS
Thanks to partnerships with CBS2, 1010 WINS, Fresh 102,7, CBS
Radio, New York Post, Wall Street Journal, Amsterdam News,
and more.
• Exposure in New York City, America’s #1 market
• Team up with the world’s largest nonprofit source of funding in the fight against
breast cancer
• Customize a sponsorship package to fulfill specific marketing objectives
• Increase brand awareness
• Drive sales
• Leverage our fully integrated Race marketing, media, promotional and social
media campaign
• Interact with thousands of participants through experiential and customized
on-site activations
• Challenge employees and stakeholders in corporate Race teams and fundraising
platforms
PARTNERSHIP BENEFITS:
For more information, please contact Dana Miele, Director of Development & Communications
at 646-380-0239 or dmiele@komennyc.org.
46-55
36-45
<18
18-25
26-35
56-65
>65
Unknown

4. nearly
KOMEN GREATER NYC PROVIDED TO BREAST HEALTH SERVICES TO
SPONSORBENEFITSKOMEN GREATER NYC RACE FOR THE CURE
SUNDAY, SEPTEMBER 10TH IN CENTRAL PARK
Category exclusivity
Logo in print ads
Rotating logo on Race home page
Hyperlink on Race sponsor page
Two Race-related social media messages
to KGNYC Facebook and Twitter followers
Logo on brochure (100K+), t-shirts (13K)
and posters (1K)
Logo on website Race sponsor page
Sponsor Expo booth on Race Day
Race sponsorship commemorative plaque
Mention during live Race Day Start Program
Race Day team photo
Company banner at Start Line chute
(provided by sponsor)
Mention in press/media materials
Mention during live Race Day
announcements and awards ceremony
SPONSORSHIP LEVEL
Local
Presenting
Diamond Media Platinum Gold Silver Bronze
Name on brochure, website and Race Day signage
Complimentary Race entries
Name on t-shirts (15K), posters (1.5K) and
print ads
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2
16
1
10
1
10
1
10
1 11
10 15
T-shirt June 24, 2017
Poster June 24, 2017
Application June 10, 2017
Sponsor Expo August 19, 2017
©MarkJasonPhotography
• Brand inclusion in advertising, marketing, and promotion
• Inclusion in press announcements
• Race website presence and email campaigns
• Social media promotion
• Customizable on-site activation
• Start and finish stage branding and live announcements
• Race route activations
• Branding on participant t-shirts
CUSTOMIZABLE CAMPAIGN HIGHLIGHTS

5. TARGETED SPONSORSHIPS
SUNDAY, SEPTEMBER 10TH IN CENTRAL PARK
PREMIER
Start Line
Finish Line
Social Media
VIP Zone
Kids Race/Kids Zone
Photo Zone
Recovery Zone (SOLD)
Hope Village
Teams Area
SUPPORTING
Race Day Sampling
Info
Volunteers
Mile Marker (Three Available)
Water Stations (Three Available)
BRAND INTEGRATION
For more information, please contact Dana Miele, Director of Development & Communications
at 646-380-0239 or dmiele@komennyc.org.

6. 2016 RACE FOR THE CURE SPONSORS
AMEX, Darling Clementines, Good Neighbor NYC, Novartis Oncology
LOCAL PRESENTING SPONSOR
SILVER
LEAD
DIAMOND
PLATINUM
GOLD
MEDIA
NATIONAL SPONSORS

7. EXTENSIVE EVENT COVERAGE
For more information, please contact Dana Miele, Director of Development & Communications
at 646-380-0239 or dmiele@komennyc.org.