1. Organizational
Culture
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved1
Koichi Tachiya

2. Facebook’s Organizational
Culture
Facebook has been able to
maintain a strong corporate
culture even as it expands
globally. ―Maintaining culture is
one of the top priorities we
have as a company,‖ says
Sarah Smith (shown in this
photo), head of Facebook’s
operations in Austin, Texas.
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved2

3. Organizational Culture Defined
 The basic pattern of shared
values and assumptions
shared within the
organization.
 Defines what is important
and unimportant.
 Company’s DNA—invisible,
yet powerful template that
shapes employee behavior
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved3

4. Elements of
Organization
al Culture
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved4
Organizational
culture
Artifacts of
organizational
culture

5. Content of Organizational
Culture
 The relative ordering of values.
• A few dominant values
• Example: Facebook – creative, proactive, risk-oriented
 Problems with measuring org culture
• Oversimplifies diversity of possible values
• Ignore shared assumptions
• Adopts an ―integration‖ perspective
 An organization’s culture is fuzzy:
• Diverse subcultures (―fragmentation‖)
• Values exist within individuals, not work units
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6. Organizational Culture Profile
Org Culture
Dimensions Dimension Characteristics
Innovation
Experimenting, opportunity seeking, risk taking, few
rules, low cautiousness
Stability Predictability, security, rule-oriented
Respect for people Fairness, tolerance
Outcome
orientation Action oriented, high expectations, results oriented
Attention to detail Precise, analytic
Team orientation Collaboration, people-oriented
Aggressiveness Competitive, low emphasis on social responsibility
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved6
Source: O’Reilly et al (1991)

7. Organizational Subcultures
 Dominant culture -- most widely shared
values and assumptions
 Subcultures
• Located throughout the organization
• Can enhance or oppose (countercultures) firm’s
dominant culture
 Two functions of countercultures:
• provide surveillance and critique, ethics
• source of emerging values
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved7

8. Artifacts of Organizational
Culture
• Observable symbols and signs
of culture
• Physical structures,
ceremonies, language, stories
• Maintain and transmit
organization’s culture
• Need many artifacts to
accurately decipher a
company’s culture
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved8

9. Artifacts: Stories and Legends
 Social prescriptions of desired (or
dysfunctional) behavior
 Provides a realistic human side to
expectations
 Most effective stories and legends:
• Describe real people
• Assumed to be true
• Known throughout the organization
• Are prescriptive
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10. Artifacts: Rituals and
Ceremonies
 Rituals
• programmed routines
• (e.g.., how visitors are greeted)
 Ceremonies
• planned activities for an audience
• (e.g.., award ceremonies)
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved10

11. Artifacts: Organizational
Language
 Words used to address people, describe
customers, etc.
 Leaders use phrases and special vocabulary
as cultural symbols
 Language also found in subcultures
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12. Artifacts: Physical
Structures/Symbols
•Building structure -- may shape and reflect culture
•Office design conveys cultural meaning
• Furniture, office size, wall hangings
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Courtesy of Microsoft Corp.

13. The Zappos Family - How They Work
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved13

14. Organizational Culture Strength
 How widely and deeply employees hold the
company’s dominant values and
assumptions
 Strong cultures exist when:
• most employees understand/embrace the
dominant values
• values and assumptions are institutionalized
through well-established artifacts
• culture is long lasting -- often traced back to
founder
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15. Functions of Strong Corporate
Cultures
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved15
Functions of
Strong Cultures
• Control system
• Social glue
• Sense-making
Organizational
Outcomes
• Org performance
• Employee well-being
Culture strength
advantages depend on:
• Environment fit
• Not cult-like
• Adaptive culture

16. Contingencies of
Organizational Culture &
Performance
 Organizational culture strength moderately
predicts organizational performance
 Need to consider contingencies:
1. Ensure culture-environment fit
2. Avoid corporate ―cult‖ strength
3. Create an adaptive culture
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17. Organizational Culture
Assimilation in the Southwest--
AirTran Merger
Organizational culture assimilation practices helped
AirTran Airways employees understand and embrace the
Southwest Airlines culture, known as the ―Southwest
Way.‖ Southwest’s success and its popular culture
assisted this assimilation process.
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18. Merging Cultures: Bicultural
Audit
 Part of due diligence in merger
 Minimizes cultural collision by diagnosing companies
 Three steps in bicultural audit:
1. Identify cultural artifacts
2. Analyze data for cultural conflict/compatibility
3. Identify strategies and action plans to bridge cultures
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19. Merging Organizational
Cultures
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved19
Assimilation
Deculturation
Acquired company embraces acquiring
firm’s cultural values
Acquiring firm imposes its culture on
unwilling acquired firm
Integration
Cultures combined into a new composite
culture
Separation
Merging companies remain separate with
their own culture

20. Changing/Strengthening
Organizational Culture
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved20

21. Changing/Strengthening
Organizational Culture
 Actions of Founders/Leaders
• Org culture sometimes reflects the founder’s
personality
• Transformational leaders can reshape culture
-- organizational change practices
 Aligning Artifacts
• Artifacts keep culture in place
• e.g., create memorable events,
communicating stories, transferring
culture carriers
McShane/Von Glinow OB 6e © 2013 The McGraw-Hill Companies, Inc. All rights reserved21

22. Changing/Strengthening
Organizational Culture
 Introducing Culturally Consistent
Rewards
• Rewards are powerful artifacts – reinforce
culturally-consistent behavior
 Attracting, Selecting, Socializing
Employees
• Attraction-selection-attrition theory
• Socialization practices
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23. Attraction-Selection-Attrition
Theory
 Organizations become more homogeneous
(stronger culture) through:
• Attraction -- applicants self-select and weed out
companies based on compatible values
• Selection -- applicants selected based on values
congruent with organization’s culture
• Attrition -- employees quit or are forced out when
their values oppose company values
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24. Lindblad’s Shipshape
Socialization
As part of its socialization process, adventure cruise
company Lindblad Expeditions shows applicants a video
program with a realistic preview of what it’s like to work
onboard.
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25. Organizational Socialization
Defined
The process by which individuals learn the values,
expected behaviors, and social knowledge necessary to
assume their roles in the organization.
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26. Socialization: Learning &
Adjustment
 Learning Process
• Newcomers make sense of the organization’s
physical, social, and strategic/cultural dynamics
 Adjustment Process
• Newcomers need to adapt to their new work
environment
- New work roles
- New team norms
- Newcomers with diverse experience adjust better
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27. Stages of Socialization
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Role
Management
• Insider
• Changing roles
and behavior
• Resolving
conflicts
Encounter
Stage
• Newcomer
• Testing
expectations
Pre-Employment
Stage
• Outsider
• Gathering
information
• Forming
psychological
contract

28. Improving Organizational
Socialization
 Realistic job preview (RJP)
• A balance of positive and negative information
about the job and work context
 Socialization agents
• Supervisors – technical information, performance
feedback, job duties
• Co-workers – ideal when accessible, role models,
tolerant, and supportive
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29. Zappos Employee Fit and Work Culture
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30. Organizational
Culture
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