For More info, please contact info@onthemob.com or visit www.onthemob.com

1. Mobile Marketing Agency
2013 Creative Showcase

4. Mobile Advertising

5. Viral video on YouTube promoting the
company Internet services

17. Cellcom –
leading Israeli cellular provider
Mobile Media Campaigns

18. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬

19. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬

20. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

21. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

22. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

23. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

24. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

26. Mobile Media Campaigns

27. Landing page INTESTINAL Rich Media

28. ‫שיווק ופירסום בסלולר‬
‫‪Click to Play‬‬

29. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬

30. App Marketing

31. S-Peach: Voice recognition App
September, 2011
Client: Speech Models
Country: Brazil
Mission:
Launching S-Peach App at the Brazilian iOS App
Store

32. Goal:
Ranking top #10 at free Apps list
Time Frame:
24 Hours
Campaign Strategy:
• Massive media buying from over 10 International &
local Ad Networks
• Optimization between 5 different creatives.

33. Results:
• Entering Top 25 list in less than 5 hours.
• In less than 14 hours, the App ranked #1 App at
the Brazilian App Store.

34. Yaniv: Card Game App
February - March, 2012
Client: In-House App
Country: Global Campaign
Mission:
Global launch of Israel No.1 card game App

35. Campaign Strategy:
Multi-platform campaign, 3 different marketing cannels:
• ASO: App store optimization
Re-written App tags & App description page and translating it to 5
different languages.
• PR: Press release to major blogs and industry websites.
• Mobile Media
Using our unique tracking solution we used 12 different media sources
and optimized according to results.

36. Results:
• Over 50,000 App Installs in less than a week!
• Top Free Apps list in 10 different countries: US,
Hungary, Panama, Norway, Canada, Mexico,
France and More.
• Top #25 in Games category in 20 Different
countries.
• Top #25 Card Game / Casino Category in more
than 70 different countries!

37. Results:
• Over 70 posts about Yaniv app in major industry blogs and websites, among
them: FAAD (Free app a day), 148 Apps & Crazy Mike

38. Results:
• Post campaign:
• 40% growth in Active users.
• 287% Growth in the App monthly income!
• 30% Growth in average number of installs a day.
• Installs leading countries: US, France and Norway, before
the campaign 80% of App installs where only from Israel.

39. Slotomania: Slots App
Sptember, 2011
Client: Playtika
Country: New Zealand
Mission:
Launching Slotomania App at the New Zealand iOS App
Store

40. Goal:
Ranking top #25 Gaming - Casino Category in the New-
Zeeland App Store in 72 Hours.
Campaign Strategy:
• Massive media buying from International & local Ad
Networks.
• Optimization between 6 different creatives.
• Changing App Description Page and logo for better
conversion from click to install.

41. Results:
• In less than 27 hours:
• Ranked #1 in Casino Category
• Ranked #27 in Top Free Games Category
• Ranked #113 in Top Free App New Zeeland
App Store

42. For more info:
Kobi Arbiv
+972-52-5245556
Kobi@OnTheMob.com
Skype: Kobi.Arbiv
http://www.OnTheMob.com/