2. Peabody Award-winning filmmaker Hilla Medalia has
received three Emmy® nominations. Her projects have
garnered critical acclaim and screened internationally in
theaters and on television including HBO, MTV, BBC
and ARTE. Among her range of titles include ‘To Die in
Jerusalem’ 2007 (HBO), ‘After the Storm’ 2009 (MTV),
‘Numbered’ 2012 (ARTE), ‘Dancing in Jaffa’
2013 (Tribeca, IFC Sundance selects), ‘Web Junkie’
2014 (Sundance Film Festival, POV (PBS), BBC) and
‘The Go Go Boys’ 2014 (Cannes Film Festival). Her
latest film, ‘Censored Voices’ 2015, has premiered at the
Sundance Film Festival and Berlinale and is expected to
release theatrically in the fall. Medalia holds a Master of
Arts from Southern Illinois University.
About
Hilla Medlia
3. Non-recoupable fund
Build core audiences
Potential press coverage
Partnership opportunities
Early feedback
Maximize distribution
Crowdfunding
Why
Some strong arguments
7. One million people backed more than 12,000
documentaries.
5,000 have been successfully funded.
Documentaries backed 600 times every day
$120 million pledged to documentary films
Choose your
Platform
8. Project creation limited to certain countries
Fee: 5% of raised + processing fee 3% + $0.20 per pledge
All-or-nothing funding
Option for tax deductible (fiscal sponsor)
Partnerships of the platform:
Kodak - match raised funds in film stock
Sundance - #ArtistServices
Choose your
Platform
9. Choose your
Platform
Fee: 5% of raised + processing fee 3% + $0.30 per pledge
Flexible Funding: no target - you get what you raise
Fixed Funding: set goal
Fixed Funding only accepts payments through PayPal
Option for tax deductible (fiscal sponsor)
Generosity by Indiegogo- 0% fee for non profits
10. Choose your
Platform
In-Demand: After successful campaign continue
receiving contributions
Partnerships:
IDFA - selected projects backed up by the marketing and
promotion tools of IDFA.
Vimeo - match raised funds for exclusive distribution on Vimeo
On Demand.
Women’s Day: $1 for every $25 raised for campaigns
empowering women and girls
11. Choose your
Platform
Fee: 5% of raised + processing fee $0.3 + 2.9% per pledge
Backers are offered to cover the fee
Need US Bank Account
“Built for filmmakers, by filmmakers”
Get the funding when reaching 80% of goal
Option for tax deductible (fiscal sponsor)
Distribution platform when reaching +500 followers
S&S and non S&S
10% distribution fee
12. Choose your
Platform
Followers, not only supporters
Backers earn credits for streaming
Distribution partners: Google Play, iTunes, Netflix
Projects with +500 followers get a package of services
worth 8000$ + waivers for festival entry fees
Free and discounted online tools, equipment purchases,
hard drives, apps.
Partnership: G-Drive provides storage grants
13. How much to ask for?
What to give (rewards)?
How to price items?
How long to run the
campaign?
the big
questions
17. Prepping
Videos
Be specific
Be yourself
Trust your audience
Give shareable material and later make the
film available
Keep it short
Universal and Emotional
The pitch video is the first impression
18. Build your
Audience
Find out who is your audience
Audience = real people
Use different tactics to attract varied interests
Create a tone (be consistant)
Ask for contributions, not for donations
Offer rewards that deepen engagement
Provide inspiring content
Turn backers into amplifiers
Learn from your crowd
22. $19,512
Pledged via Kickstarter
Average pledge
amount
Pledged via external
referrers
$111,368
$74.87
15% Kickstarter
85% External
Funding
Statistics
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