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Notas do Editor
- In 1970 more than 80 percent of the US population was white and less than 5 percent was Hispanic. Today, Hispanics make up almost 20 percent of the U.S. population
- So how do you get millennials to look at your content? First of all, you have to make content available to them where they are watching; its not a push – it’s a pull This graph shows where high school graduates are spending their time online. You’ll see that the top 5 sites are technology companies, not media companies. Fusion makes its content accessible on the platforms millennials are already using. This means having a HUGE digital presence. And our content is custom-made for every platform. We don’t just cut a 15-second video from TV and put it on Instagram. We create original videos exclusively for Instagram. Here is one we did during the World Cup here in Brazil:
- And, secondly, you have to create content that they’ll want to watch, of course. Our research showed that our content should be based on four pillars: Context: they already get their news on twitter so they want analysis and background info, not just the breaking news. Journey: you need to take them to places they have never been Humor: Its their currency Cojones: Need to be disruptive and take risks. Millennials like things that feel genuine and authentic. Seeing a news anchor reading news from teleprompter in a traditional way seems artificial and unappealing to them. When millennials see a conventional news report, all they see is this: [BBC video] http://www.youtube.com/watch?v=aHun58mz3vI&sns=em In other words, they have a bullshit radar.
- NANDO – type in more media companies…