9. “What you think you know about the Web is wrong.”
– Tony Haile CEO of Chartbeat
• Of 2 billion visits to hundreds of sites,
55% lasted less than 15 seconds
15. Distributed content
• Facebook Instant Articles
• Google Accelerated Mobile Pages
• Snapchat Discover
• Instagram
• Apple News
• Etc.
+ Faster load times for pages
+ Gives publishers some money
+ Extends the reach of publishers
- Dilutes importance of their website
16. Go for scale, eyeballs, CPMs like BuzzFeed
Or for engagement, relationships like Texas Trib
17. 17
•14,500 ‘partners’ pay $66 a year
• Value proposition is “editorial independence”
• $800,000 a year, 1/3 of budget
• Less than 1% of audience
• 54 employees
Relationships, not eyeballs
“Journalism in spite of it everything”
18. •Launched in Holland in 2013
•Initial crowdfunding $1.7 million
•40,000 subscribers pay $66/yr
•No ads, value prop. “editorial independence”
•14 full-time journalists, 22 correspondents
19. •Launched in 1999 by two journalists
•published in Tamil, Chinese, Malay, English
•9 million visitors a month
•16,000 subscribers pay $40 for English version
24. 24
•iTunes for news
•600,000 users in Germany Holland
•Pitch in U.S.: ‘no ads, no clickbait’
•$3.3 million from Axel Springer,
NYT
25. Who pays for accountability journalism and how much?
• Public subsidies- BBC, Nordic countries
• Non-profits, grants - local media, public radio
• Relationship model - Texas Trib, MinnPost, eldiario.es
• Subscription model - De Correspondent, Malaysiakini
• Paywalls - bundled digital and print (survival)
• Blendle - iTunes for news
26.
27. Let’s continue the conversation in
Pamplona. Come visit
James Breiner, Universidad de Navarra, Spain
@jamesbreiner
jamesbreiner@gmail.com