ISOJ 2014

1. Leia LivePaperLeia LivePaper
Cracking the Digital DilemmaCracking the Digital Dilemma
Valtteri Halla, Entrepreneur and CTOValtteri Halla, Entrepreneur and CTO
Leia Media Oy – leiamedia.comLeia Media Oy – leiamedia.com
15th International Symposium on Online Journalism15th International Symposium on Online Journalism
Austin, TexasAustin, Texas
4-April-20144-April-2014
We make reading easy.

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15:115:1
No Way Out?No Way Out?
The Digital NewsQuake

3. Paper has excellent qualities:
controlled content experience,
no electricity, lightness
But printing and logistics cost a lot of money,
Information gets old and recycling is a hassle.
Digital paper ???
Reinventing The Paper

4. Leia LivePaper
Good old news experience
Well branded
With the convenience of paper
At a fraction of cost
In a controlled channel
Powered by indoors light

5. 
9,7” portrait color eInk display
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Thickness 6 mm / 0.23”
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Weight 525 g / 1.1 lb
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Button input
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Wireless Bluetooth update via smartphone
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Indoors solar panel
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Indefinite usage time with lamp/solar charging
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18 days battery life without lamp/solar charging
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Zero configuration
Current Leia Reader

6. Thickness 2 mm / 0.8”
Weight 200g / 0.4 lb
Flexible, foldable
Pocketable
Tabloid
Tens of $
Disposable
Not-So-Distant Vision

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Environmental
break-even compared
to paper news currently:
< 3 months
The Greenest Paper
Life Cycle Assessment of current Leia
eReader done using IMPACT2002+ method

8. Summary: The Digital Dilemma Cracked
1. Convenience of Paper
2. Brand Presence and Mind Share
3. Digital Business
Rewrite the rules
… and get what you need!

9. Further information:
Valtteri Halla, CTO, Leia Media
valtteri.halla@leiamedia.com
Tel. +358 40 5743 898
www.leiamedia.com