ISOJ 2016

1. CAN JOURNALISM SURVIVE AND THRIVE IN A
MEDIA ECOSYSTEM WHERE PUBLISHERS DON’T
CONTROL THEIR DISTRIBUTION CHANNELS?
DAVID SKOK
MANAGING EDITOR & VICE PRESIDENT, DIGITAL
THE BOSTON GLOBE
david.skok@globe.com
@dskok
INTERNATIONAL SYMPOSIUM OF ONLINE JOURNALISM
APRIL 15, 2016
AUSTIN, TEXAS
#ISOJ

2. A CAUTIONARY TALE FOR PUBLISHERS
PRODUCT DESIGN
SUPPLY CHAIN &
LOGISTICS
COMPUTER
ASSEMBLY
MOTHER BOARDS
SIMPLE CIRCUIT
BOARDS
BRAND
MOTHER BOARDS
COMPUTER
ASSEMBLY
SUPPLY CHAIN &
LOGISTICS
PRODUCT DESIGN
BRAND
@DSKOK
#ISOJ, APRIL 15, 2016
COURTESY: CLAYTON M. CHRISTENSEN, 2011

3. A CAUTIONARY TALE FOR PUBLISHERS
PUBLISHING
DISTRIBUTION
ADVERTISING
COPY
EDITING/LAYOUT/MOD
ERATON
SEARCH, FRIEND,
FOLLOW
BRAND
PAGEMASTERS, ICUC
AUDIENCE MANAGER,
DOUBLECLICK
NEWSFEED, GOOGLE
NEWS, TIMELINE
INSTANT ARTICLES,
AMP, MOMENTS
?
@DSKOK
#ISOJ, APRIL 15, 2016

4. CAN JOURNALISM SURVIVE AND THRIVE IN A MEDIA ECOSYSTEM WHERE
PUBLISHERS DON’T CONTROL THEIR DISTRIBUTION CHANNELS?
BUSINESS DEVELOPMENT: THE OUTSOURCING DILEMMA
OUTSOURCING OFTEN SETS IN MOTION DISRUPTIVE BUSINESS
MODEL LIQUIDATION.
PRODUCT: TECH DEBT
NOT ALL PUBLISHERS CAN SEAMLESSLY INTEGRATE A
WORDPRESS PLUGIN.
EDITORIAL: THE SCALE BIAS
TECHNOLOGY OPTIMIZES FOR REACH, ENGAGEMENT, AND
SCALE, JOURNALISM OPTIMIZES FOR IMPACT.
@DSKOK
#ISOJ, APRIL 15, 2016
1
2
3