April 21st Google changes its algorithm, and this will revolutionize the mobile ranking system

1. What is personification and
why is it important to you?

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• From April 21st Google changes its algorithm,
and this will revolutionize the mobile ranking
system
• To be fair, everyone has been warned, the
shift towards mobile has been a fated one.
• Right now, 60% of searches on Google are
done over mobile.
• It's only natural that the balance tips in favour
of mobile friendly sites, isn't it?

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What should be done?
• Make sure the mobile version of your site is
active and functional
• Responsive designs are the most popular, but
you can also have a separate hosted mobile
version of your site
• Google doesn't have a preference, as long as
mobile users' experience isn't interrupted

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• SEO is and always be a big deal, good content
will get you up there on the searches
• But from this year, Google is also adding
‘Mobile Friendly websites” as a key element in
their algorithm
• So make sure you have a mobile responsive
website, it will count, big time!

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Contd…
• Ensure Google's mobile bots can crawl your
site.
• Check each individual page of your site on a
mobile device to ensure navigability
• Slow mobile page loading:
– you can check you upload speed on google
PageSpeed insights.
• Correct short circuiting cross links:
– make sure each cross link actually upload to the
correct site

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• There you have it, rather simple isn't it?
• I'll see you on the 21st of April, in the new
world… unless you've missed the boat, lost
your business and found yourself airbrushed
into irrelevance.

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