Listen! Listen closely, okay. Voice SEO is upcoming and here is what you need to know about it.

1. Ask and We Shall Answer! Voice
Search Will Impact Digital
Marketing

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• Anyone with an iPhone has certainly toyed with asking Siri
about movies in town. There’s Alexa, Cortana and Google
Voice Search – all making their voice heard in the search
market. The good news is that come 2020, nearly half of all
the searches made will be via voice queries, according to
reports.

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How will digital marketing change?
• Voice search presents a wonderful chance for brands and
digital marketing agencies to tap into it, and gain customers.
• Voice search and its proliferation would require a tweaking of
digital marketing strategies. As a brand or a marketer,
keyword search becomes less important and a semantic
search takes precedence.
• Voice search will begin to make a huge impact on local
businesses. Most people use voice searches in an effort to
glean some urgent immediate information.

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Voice search and SERP
• Interestingly, local searches lead to ads in a Search Engine
Rankings Page (SERP) wherein a user doesn’t even have to go
to web site, and glean quick information about a local
business or a restaurant. This means reviews pop up and so
do call to action buttons
• If your business has a listing on a crowd-sourced site, you
should take care to keep information up-to-date and active.

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Voice and IoT
• Yet another way voice search will make an impact is
when wearables become more mainstream. In such a
scenario, we will start talking to our devices via voice.
• The Internet of Things combined with voice search is only
going to provide wealth of data and insights into
consumer behaviour for the smart marketer.
• It is also a chance for brands to offer bespoke content for
their target audience.

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• Digital marketing firms and brands should optimise content
that has keyword phrases which have been generated through
conversations by users who ask ‘who, what, when, where and
how’ about a business
• Voice search will boost engagement and create further
conversations, which is what every brand wants. Listen
carefully, for the future is here.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You