6. REACH: WHAT IS REAL-TIME BIDDING? TWO DISTINCT LAYERS OF
TECHNOLOGY
6
7. REACH: KliKKi ASX (KliKKi network + exchanges)
Over 5 million unique visitors per week
Over 75 000 sites
Known Finnish sites and Finnish IP addresses
from international sites
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8. REACH: Klikki ASX & TNS metrix
KLIKKI ASX
• With over 5 000 000 unique visitors per
week Klikki ASX is the largest “site” in
Finland
• Over 1 600 000 more unique visitors
compared to next site
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9. KLIKKI ASX: REACH – BENEFIT FOR THE ADVETISER
PRICING
AUDIENCE REACH
ONE All Finnish Internet users
INTERFACE
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10. KLIKKI ASX: OUR APPROACH – AUDIENCE
PRICING
AUDIENCE REACH
ONE All Finnish Internet users
INTERFACE
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12. AUDIENCE: BASIC TARGETING OPTIONS
Where users are and in what time? What users have done
previously?
B-to-B (IP addresses)
Academic (IP addresses)
Geo (country, region & city)
Time (e.g. 8 – 11 am)
Remarketing
Browser (IE, Safari or Chrome)
CPA tracking
Broadband (Sonera, DNA or Elisa) (Behavioral targeting (Intent))
OS (Windows, Linux…)
Vertical (for example Animals Pets Pet food and
supplies)
Content (forums, social networks, video-sharing pages…)
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27. KLIKKI ASX: AUDIENCE – BENEFIT FOR THE ADVERTISER
Extremely specific &
accurate target groups
PRICING
AUDIENCE REACH
ONE All Finnish Internet users
INTERFACE
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28. KLIKKI ASX: OUR APPROACH – PRICING
Extremely specific &
accurate target groups
PRICING
AUDIENCE REACH
ONE All Finnish Internet users
INTERFACE
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36. PRICING: DEMAND & SUPPLY
• Real-Time Bidding
(RTB)
• Vickrey auction model
• Price in Euros
• Quantity in
impressions
CPM -pricing
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37. PRICING: BRAND, AUDIENCE & REACH - PRICING MODELS
GENERAL FACTS: GENERAL FACTS:
• Agreed set up price • Agreed monthly budgets
• Setting up an account and • Commission percentage,
trafficing the banners hourly rate or KPIs
NEEDED SPECS: NEEDED SPECS:
• Monthly budgets
• Monthly budgets
• Products / Campaign types
• Targeting needed • Products
• Remarketing and CPA tracker • Monthly specific specs
implemented and timeframes • Targeting needed
determined
• Goals…
• Goals…
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38. KLIKKI ASX: PRICING – BENEFIT FOR THE ADVERTISER
Extremely specific & Klikki media risk or always
accurate target groups pay the market price
PRICING
AUDIENCE REACH
ONE All Finnish Internet users
INTERFACE
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39. KLIKKI ASX: OUR APPROACH - ONE INTERFACE
Extremely specific & Klikki media risk or always
accurate target groups pay the market price
PRICING
AUDIENCE REACH
ONE All Finnish Internet users
INTERFACE
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41. ONE INTERFACE: AUDIENCE & REACH - SETUP & OPTIMIZATION
• One point of access to all
inventory
• One optimization platform
• Global frequency cap
• Global cookies
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47. KLIKKI ASX: OUR APPROACH
Extremely specific & Klikki media risk or always
accurate target groups pay the market price
PRICING
AUDIENCE REACH
One access point and ONE All Finnish Internet users
reporting based on INTERFACE
campaign goals
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48. KIITOS!
JUKKA SUNDQUIST
HEAD OF DISPLAY
KLIKKICOM OY
JUKKA.SUNDQUIST@KLIKKI.COM
+358 (0)40 587 4128
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