SlideShare uma empresa Scribd logo
1 de 18
Integrated Marketing Online + Offline Andreas Ramos Aarhus, Denmark June 17th, 2009
Digital Marketing ,[object Object],[object Object],[object Object]
Use Multichannel Marketing Analytics
Manage Your Multichannel Marketing
Use TV to Drive Traffic to the Site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Radio Campaigns ,[object Object],[object Object],[object Object]
Monitor Twitter
Bounce Rates
Use Multiple PPC Services ,[object Object],[object Object],$6.35 8 $50.82 Microsoft $4.14 91 $376.58 Yahoo $10.99 38 $417.62 Facebook $26.61 931 $24,776.06 Total $30.13 794 $23,931.04 Google CPA Sales Ad Spend
Shopping Cart Analysis ,[object Object],[object Object],[object Object]
Enterprise Analytics Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO + PPC = Quality Score ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s Quality Score  25% 25% 45% 5% % of Budget Monthly Spend:  $350K Before 65% 35% 0% 0% Monthly Spend:  $175K Savings: $175K/month % of Budget After 10 9 8 7 6 5 4 3 2 1 10 9 8 7 6 5 4 3 2 1
Where Do Users Look?
New from Google: Rich Snippets ,[object Object],[object Object],[object Object],[object Object]
What It Means… ,[object Object]
The Future of Analytics ,[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados

The Ethics of Affiliate Tracking
The Ethics of Affiliate TrackingThe Ethics of Affiliate Tracking
The Ethics of Affiliate Tracking
auexpo Conference
 

Mais procurados (20)

The New 1+1=3: Using Search Marketing to Amplify TV Buys
The New 1+1=3: Using Search Marketing to Amplify TV BuysThe New 1+1=3: Using Search Marketing to Amplify TV Buys
The New 1+1=3: Using Search Marketing to Amplify TV Buys
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
 
Search engine optimization in 2013
Search engine optimization in 2013Search engine optimization in 2013
Search engine optimization in 2013
 
RTB-Media Intro
RTB-Media IntroRTB-Media Intro
RTB-Media Intro
 
Dwc Teleclass Seo
Dwc Teleclass SeoDwc Teleclass Seo
Dwc Teleclass Seo
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
 
RTB-Media Cross-Channel Advertising Reporting Platform
RTB-Media Cross-Channel Advertising Reporting PlatformRTB-Media Cross-Channel Advertising Reporting Platform
RTB-Media Cross-Channel Advertising Reporting Platform
 
About Agency.com
About Agency.comAbout Agency.com
About Agency.com
 
Ad Auditors: PPC Auditing Presentation
Ad Auditors: PPC Auditing PresentationAd Auditors: PPC Auditing Presentation
Ad Auditors: PPC Auditing Presentation
 
Attribution and Affiliate Marketing Learn to Make it Work
Attribution and Affiliate Marketing Learn to Make it WorkAttribution and Affiliate Marketing Learn to Make it Work
Attribution and Affiliate Marketing Learn to Make it Work
 
Brian Clifton Keynote at Analytics That Excite
Brian Clifton Keynote at Analytics That ExciteBrian Clifton Keynote at Analytics That Excite
Brian Clifton Keynote at Analytics That Excite
 
SLI Systems Customer Journey Roadshow Dublin
SLI Systems Customer Journey Roadshow DublinSLI Systems Customer Journey Roadshow Dublin
SLI Systems Customer Journey Roadshow Dublin
 
The Ethics of Affiliate Tracking
The Ethics of Affiliate TrackingThe Ethics of Affiliate Tracking
The Ethics of Affiliate Tracking
 
The Top Ways to Optimize Your Pay-Per-Call Campaigns
The Top Ways to Optimize Your Pay-Per-Call CampaignsThe Top Ways to Optimize Your Pay-Per-Call Campaigns
The Top Ways to Optimize Your Pay-Per-Call Campaigns
 
Online marketing master class
Online marketing master classOnline marketing master class
Online marketing master class
 
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate MarketingThe Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
 
Conversion Optimization 6 Steps to Double Your Revenue
Conversion Optimization 6 Steps to Double Your RevenueConversion Optimization 6 Steps to Double Your Revenue
Conversion Optimization 6 Steps to Double Your Revenue
 
Advanced Digital Advertising
Advanced Digital AdvertisingAdvanced Digital Advertising
Advanced Digital Advertising
 
You Are Here (The Power of Location Based Marketing)
You Are Here (The Power of Location Based Marketing)You Are Here (The Power of Location Based Marketing)
You Are Here (The Power of Location Based Marketing)
 
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
 

Destaque

Chap1 Cap Capital
Chap1 Cap CapitalChap1 Cap Capital
Chap1 Cap Capital
ssd
 
Pica D’Estats 2009
Pica D’Estats 2009Pica D’Estats 2009
Pica D’Estats 2009
peofelo2000
 
L5 Kinetics4
L5 Kinetics4L5 Kinetics4
L5 Kinetics4
bh110
 
DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...
DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...
DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...
g_arief
 
Standard Parking Case Studies
Standard Parking Case StudiesStandard Parking Case Studies
Standard Parking Case Studies
sangkaren
 
Multi camera live streaming
Multi camera live streamingMulti camera live streaming
Multi camera live streaming
3xscreen
 

Destaque (17)

Information Skills: 1. Planning & Mindmapping (Natural Sciences, Bangor Unive...
Information Skills: 1. Planning & Mindmapping (Natural Sciences, Bangor Unive...Information Skills: 1. Planning & Mindmapping (Natural Sciences, Bangor Unive...
Information Skills: 1. Planning & Mindmapping (Natural Sciences, Bangor Unive...
 
Binder1
Binder1Binder1
Binder1
 
A Notepad 3.5x8.5
A Notepad 3.5x8.5A Notepad 3.5x8.5
A Notepad 3.5x8.5
 
Tren
TrenTren
Tren
 
FamíLias
FamíLiasFamíLias
FamíLias
 
Streaming forum presentation
Streaming forum presentationStreaming forum presentation
Streaming forum presentation
 
Losmasgrandes
LosmasgrandesLosmasgrandes
Losmasgrandes
 
Chap1 Cap Capital
Chap1 Cap CapitalChap1 Cap Capital
Chap1 Cap Capital
 
Pica D’Estats 2009
Pica D’Estats 2009Pica D’Estats 2009
Pica D’Estats 2009
 
Information Skills: 5. Referencing & Copyright (Natural Sciences, Bangor Univ...
Information Skills: 5. Referencing & Copyright (Natural Sciences, Bangor Univ...Information Skills: 5. Referencing & Copyright (Natural Sciences, Bangor Univ...
Information Skills: 5. Referencing & Copyright (Natural Sciences, Bangor Univ...
 
L5 Kinetics4
L5 Kinetics4L5 Kinetics4
L5 Kinetics4
 
DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...
DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...
DR Arief Gunawan HVS - Extraordinary Growth Opportunities in Indonesia for Ho...
 
A Assoc Sheets2 (3)
A Assoc Sheets2 (3)A Assoc Sheets2 (3)
A Assoc Sheets2 (3)
 
Information Skills: 7. Natural Resources Wales Library (Natural Sciences, Ban...
Information Skills: 7. Natural Resources Wales Library (Natural Sciences, Ban...Information Skills: 7. Natural Resources Wales Library (Natural Sciences, Ban...
Information Skills: 7. Natural Resources Wales Library (Natural Sciences, Ban...
 
Transforming Museums: Learning from Games and Play
Transforming Museums: Learning from Games and PlayTransforming Museums: Learning from Games and Play
Transforming Museums: Learning from Games and Play
 
Standard Parking Case Studies
Standard Parking Case StudiesStandard Parking Case Studies
Standard Parking Case Studies
 
Multi camera live streaming
Multi camera live streamingMulti camera live streaming
Multi camera live streaming
 

Semelhante a Andreas Ramos on Web Analytics

Closing The Loop with Offline Tracking
Closing The Loop with Offline TrackingClosing The Loop with Offline Tracking
Closing The Loop with Offline Tracking
Apogee Search
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
Gold and Silver Online
 
Search Engine Marketing: Basics to Hot Trends
Search Engine Marketing: Basics to Hot TrendsSearch Engine Marketing: Basics to Hot Trends
Search Engine Marketing: Basics to Hot Trends
Stacy Sutton Williams
 
Proven Strateges Earn More R O I From Your Paid Search
Proven Strateges Earn More  R O I From Your Paid SearchProven Strateges Earn More  R O I From Your Paid Search
Proven Strateges Earn More R O I From Your Paid Search
auexpo Conference
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
proff6
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
nextNY
 

Semelhante a Andreas Ramos on Web Analytics (20)

Microsoft Onboarding Bootcamp - Manchester 26 September 2019
Microsoft Onboarding Bootcamp - Manchester 26 September 2019Microsoft Onboarding Bootcamp - Manchester 26 September 2019
Microsoft Onboarding Bootcamp - Manchester 26 September 2019
 
Closing The Loop with Offline Tracking
Closing The Loop with Offline TrackingClosing The Loop with Offline Tracking
Closing The Loop with Offline Tracking
 
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing Solutions
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
 
Search Engine Marketing: Basics to Hot Trends
Search Engine Marketing: Basics to Hot TrendsSearch Engine Marketing: Basics to Hot Trends
Search Engine Marketing: Basics to Hot Trends
 
Google AdWords Update at Pubcon Austin 2009
Google AdWords Update at Pubcon Austin 2009Google AdWords Update at Pubcon Austin 2009
Google AdWords Update at Pubcon Austin 2009
 
Microsoft Advertising Growth Solutions Bootcamp - Afternoon Session
Microsoft Advertising Growth Solutions Bootcamp - Afternoon SessionMicrosoft Advertising Growth Solutions Bootcamp - Afternoon Session
Microsoft Advertising Growth Solutions Bootcamp - Afternoon Session
 
Search Engine Marketing with Salford University
Search Engine Marketing with Salford UniversitySearch Engine Marketing with Salford University
Search Engine Marketing with Salford University
 
(17) digital marketing overview ppt ah authors
(17) digital marketing overview  ppt ah authors(17) digital marketing overview  ppt ah authors
(17) digital marketing overview ppt ah authors
 
Search Engine Advertising
Search Engine AdvertisingSearch Engine Advertising
Search Engine Advertising
 
Using Attribution Modeling to Grow Your Business
Using Attribution Modeling to Grow Your BusinessUsing Attribution Modeling to Grow Your Business
Using Attribution Modeling to Grow Your Business
 
ibraine - digital marketing Company Profile
ibraine - digital marketing Company Profileibraine - digital marketing Company Profile
ibraine - digital marketing Company Profile
 
MasterLink Seminar
MasterLink SeminarMasterLink Seminar
MasterLink Seminar
 
Proven Strateges Earn More R O I From Your Paid Search
Proven Strateges Earn More  R O I From Your Paid SearchProven Strateges Earn More  R O I From Your Paid Search
Proven Strateges Earn More R O I From Your Paid Search
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
 
SEM Basic | Paid web marketing overview
SEM Basic | Paid web marketing overviewSEM Basic | Paid web marketing overview
SEM Basic | Paid web marketing overview
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
 
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
 
Audience Growth Bootcamp - Growth solutions
Audience Growth Bootcamp - Growth solutionsAudience Growth Bootcamp - Growth solutions
Audience Growth Bootcamp - Growth solutions
 

Último

Último (20)

Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 

Andreas Ramos on Web Analytics

Notas do Editor

  1. Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
  2. Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
  3. Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
  4. Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
  5. Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
  6. Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.