1. Digital Business
Transformation
By: KP Jimmink

2. Agenda
• What is Digital Business Transformation?
• Why do you need Digital Business Transformation?
• Digital Business Transformation Process

3. What is Digital Business
Transformation?
• Digital business transformation refers to the changes
associated with the application of digital
technology in all aspects of human society.
• Digital business transformation applies to both
individual businesses (B2B, B2C and B2B2C) and
whole industry segments as they way customers
interact with them.
• Digital business transformation is using technology to
radically improve performance and/or reach of
enterprises globally.

4. Companies face common pressures from customers,
employees and competitors to begin or speed up their
digital transformation.
It is the new ‘normal’, customers want to be in charge and
served on their time, via their preferred channel at their
pace, but always with a exceptional personal customer
experience.
Why do you need Digital
Business Transformation?
https://www.capgemini.com/resource-file-access/resource/pdf/Digital_Transformation__A_Road-Map_for_Billion-Dollar_Organizations.pdf

5. Top 5 benefits or points of importance of Digital Business
Transformation:
• 75 % Lift in customer engagement
• 63% Improved customer satisfaction
• 53% Higher digital traffic
• 49% Increased Lead Generation
• 46% Greater conversions
Why do you need Digital
Business Transformation?
http://www.altimetergroupdigitaltransformation.com/

6. Digital Business Transformation
Process
Culture
Change
Content &
Messaging
Technology
Enablers
In order to get to a full digital ‘Engage Me’ customer scenario:
• Know Me
• Inspire Me
• Guide Me
• Connect Me
• Inform Me
• Expedite Me
There are 3 focus areas
1. Culture Change
2. Content & Messaging
3. Technology enablers

7. Digital Business Transformation
Process
Culture Change:
• Governance, Policies & guidelines
• Organization structure
• Recruit, retain and train for digital capabilities / skill sets
Culture
Change
Content &
Messaging
Technology
Enablers

8. Digital Business Transformation
Process
Content & Messaging:
• Online & Offline / Internal & external
• Infographics / images / video’s / webinars, etc.
Culture
Change
Content &
Messaging
Technology
Enablers

9. Digital Business Transformation
Process
Technology enablers:
• Sales, Marketing, Customer Service, Supply Chain, Finance,
• Master Data Management (Customer, Contact & Products)
Culture
Change
Content &
Messaging
Technology
Enablers

10. Digital Business Transformation
Process
• Level set Senior Management
• Internal assessment
• Define Digital Strategy
1. Define
Starting
point
• Conduct external market research
• Define 3 – 5 year roadmap
• Analyze Policies, Guidelines & Organization structure
• Define internal training curriculum
2. Lay the
Foundation
• Establish internal knowledge sharing group
• Define URL strategy
• Define content strategy
• Define success criteria and KPI’s
3. Prepare
to start

11. Digital Business Transformation
Process
• Create new website
• Define Scoring model and E2E lead management
• Define awareness campaigns
• Implement organizational structure
4. Proof of
Concept
• Implemented digital guidelines e.g. for social media
• Analyze and optimize metrics where needed
• Analyze and optimize end to end lead management
• Analyze and optimize digital organization structure
5. Initial
Launch
• Start rolling out
• Re-asses Digital Strategy twice per year
• Iterate
6. Full roll
out

12. Digital Business Transformation
Process
Demonstrations Events
Full foundational capability
program
3rd party build & operate
approach
Culture
Change
Content &
Messaging
Technology
Enablers
1.
2.
3.
But you still need senior seasoned executive driving the entire
process in close collaboration with the organization CxO suite

13. Thank you!
www.LinkedIn.com/in/jimmink
E: KP@DigitalTransformations.net
P: 862 228 3986