Casia2014. Slide Presentation on "What is Social mEDIA?"

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Team HK
Name of first member: Kanika Khandelwal
College Name: Banasthali University
Name of second member: Hricha Bhardwaj
College Name: Banasthali University

2. Social media
“Websites and applications that enable the users to create and share
content or to participate in social networking.”
-Oxford Dictionary

3. INTRODUCTION
A reality, satirically miles away from the demarcation line
of reality… say, a “virtually real world”!
Social Media is a vital component that draws a link
between various people, at various places, at different
levels and occupations. In short, it brings the entire
world together at one place, interacting and
communicating via the Internet.
Lets not forget about the countless applications and
advantages of the Virtual world. From corporate world to
marketing, hospitality to education, entertainment to
politics; in the new era social media is the most widely
adapted, cheap and effective way used by individuals to
flourish in their respective work spheres. Facebook,
Twitter, YouTube, Pinterest, Instagram; and an endless
number of social networking sites are widely used these
days, especially influencing youngsters.

4. Social media working strategy
 Build and ark
 Listen and compare
 What’s the point
 Success metrics
 Analyze audience
 What’s your one thing?
 Engagement and Humanization
 Channel Plan

5. CLASSIFICATION OF SOCIAL MEDIA
Social Media technologies take on many different forms including Internet
Forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts,
photographs or pictures, videos, rating and social bookmarking.
By applying a set of theories in the field of media research and social processes,
social media has been classified into six different types:
 Collaborative Projects
 Blogs and Microblogs
 Content communities
 Social networking sites
 Virtual game-worlds
 Virtual social worlds

6. Use of social media (statistics)

7. Factors of Distinction from other media
Quality
Reach
Frequency
Accessibility
Usability
Permanence
Immediacy

8. Pros & cons of using social media
Advantages:
 Facilitates open communication.
 Allows employees to discuss ideas, post news, share links.
 provides an opportunity to widen business contacts.
 Targets a wide audience and improves business reputation.
Disadvantages:
 Opens up the possibility for hackers to commit fraud.
 Increases the risk of people falling prey to online scams.
 Potentially results in lost productivity, especially if employees are busy updating
profiles, etc.
 Provides examples of policy violations.

9. social media
Changing the world
…Beyond just socializing…
Upload!! Like!! Share!! Comment!!
-This is what social media is all about!!

10. Presented by:-
Kanika khandelwal
Hricha bhardwaj.