1. ILP
WEEK 3 ASSIGNMENT:
TRADEMARK SEARCH
[student name]

2. I came up with the phrase “Simply Complex” for use with
consumer electronics such as video cameras, Mp3 players, etc.
This phrase is to describe the products my electronics company
produces are simple to use, but contain complex technology
that defeats our competitors.

3. My search came up with 3 results. Of the three, two are still
“LIVE” and one is “DEAD”. I will need to check the two that
are still “LIVE” so that I will not be infringing on their
trademarks if I go forth with “Simply Complex.”

4. The first company to file this trademark is Studio 7 Media. They are an
entertainment service company that offers software/website development,
and graphic design services. The only concern here is that they are also in
the field of new product development. Their current filing basis is “1B”
which means that they are still planning to use to the trademark. There is
a moderate risk of confusion.

5. The second applicant is an individual. This person plans to use
the word mark for various apparel including, shirts, pants,
jackets, etc. This person is not planning to use this trademark
for consumer electronics. This person also has a current filing
basis of “1b”. There is very low risk of confusion here.

6. The last applicant was a Communications Corporation that
filed for the phrase as a service mark in 1981 and first used it in
1980. It has since been cancelled in 1989 and is now considered
“DEAD”.

7. I could potentially be infringing on Studio 7 Media’s trademark.
Even though they are in the entertainment business industry
and offer services, they seem to also be in the field of new
product development. Since we are both companies that are
into researching technology, possible confusion of the
trademarks may occur.

8. Conclusion
The use of my trademark would be different from Studio 7
Media’s because I am using the trademark for a product and not
a service. However, I do believe there could be a risk of
confusion because both of our companies are into research
technology. Upon further research, I headed to Studio 7 Media’s
website at http://www.studio7media.com/ and found that they
have already begun using the trademark “Simply Complex” on
their front page, even though the USPTO website still lists it as
“1b”.
In conclusion, I do not think I will be using this trademark. A
possible infringement case may occur if I go forth with “Simply
Complex.” Even though Studio 7 Media is an entertainment
business service company, they are also in the field of new
product development and research technology. A conflict may
occur between our companies because both of our companies
are in the field of new product development and research
technology.

9. References
Studio 7 Media. (April 25, 2008). Simply Complex. Retrieved January 23,
2009, from http://tess2.uspto.gov/bin/showfield?f=doc&state=up1vta.2.1
Lorenzo, O. (August 12, 2008). Simply Complex. Retrieved January 23,
2009, from http://tess2.uspto.gov/bin/showfield?f=doc&state=up1vta.2.2
Cimply Complex Communications Cystems Corporation
CORPORATION. (February 5, 1981). A SYSTEM OF REPORTS TO
INCREASE THE PROFIT OF YOUR BUSINESS CIMPLY
COMPLEX COMMUNICATIONS CYSTEMS CORPORATION.
Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/showfield?
f=doc&state=up1vta.2.3