2. What is Marketing?
The action or Business of Promoting and Selling
Products or Services, including Market Research
and Advertising.
3. Marketing Research Provides Valuable data.
It helps to select suitable sales promotional
techniques.
It Studies consumer behavior.
It supplies market-related Information.
It helps a company to evaluate its marketing
performance.
4. Types of Marketing
Traditional Marketing
Traditional Marketing is the process of promoting
your product or service offline.
5. Digital Marketing
Digital marketing is the marketing of products or
services using digital technologies, mainly on the
Internet, but also including mobile phones, display
advertising, and any other digital medium.
6. Traditional vs. Digital Marketing
Traditional Marketing Digital Marketing
1. Traditional marketing is the
process of promoting your
product or service offline.
1. Internet marketing is the process
of promoting your product or
service online.
2. Costly 2. Cost Effective.
3. Reach Maximum number of
audience is not possible.
3. Reach maximum number of
audience
is possible.
4. Cannot change/edit your ads
anytime and anywhere.
4. Can change/edit your ads
anything anywhere.
5. Audience tracking is not possible 5. Audience tracking is possible.
6. Targeting the particular Audience
is not possible
6. Targeting the particular Audience
is possible
7. Types of Digital Marketing
Inbound Marketing
Inbound marketing refers to marketing strategies
that focus on pulling audiences in instead of going
out to get prospects’ attention.
8. Outbound Marketing
Outbound marketing is just another name for
“traditional advertising methods “, it is devised to
contrast with the newer “inbound marketing”
9. Inbound vs. Outbound
Inbound Marketing Outbound Marketing
1. Pulls in interested readers.
1. Pushes at everybody,
regardless of interest.
2.
Written for the consumer’s
needs.
2.
Written for the product’s
needs.
3. Draws in customers. 3. Seeks out customers.
4. Interactive and fluid. 4. Inert, one-way.
5.
Ex: Blogs, Social Media,
Emails, Search, Influencer
Marketing, etc.
5.
Ex: Billboards, Telemarketer
Scripts, Magazines, TV ads,
etc.
11. Techniques and strategies for promoting awareness of a
brand, publication, product, etc., on social media,
especially by encouraging the sharing of content that
attracts people to a particular website.
Social Media Optimization(Free Promotion)
13. Social media marketing involves promoting your content
and engaging with your target consumers on social
media channels like Face book, Instagram, LinkedIn,
Twitter. This tactic is used in digital marketing to
help businesses increase brand awareness, generate
more leads, and improve customer engagement.
Social Media Marketing(Paid Promotion)
14. Social media automation software is used to automate or
semi-automate the process of sharing posts and content
on social media channels. Automation software also
makes it possible to share on multiple social
networks (Twitter, Face book, LinkedIn) simultaneously.
Social Media Automation
15. The process of maximizing the number of visitors to a
particular website by ensuring that the site appears
high on the list of results returned by a search engine.
Search Engine Optimization(Free
Promotion)
16.
17. Types of SEO
On Page SEO:
On-page SEO is the practice of optimizing individual
web pages in order to rank higher and earn more relevant
traffic in search engines.
18. Off Page SEO
Off page SEO refers to techniques that can be used to
improve the position of a web site in the search engine
results page (SERPs). Many people associate off-page
SEO with link building.
22. Search engine marketing is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in
search engine results pages primarily through paid advertising.
Search Engine Marketing(Paid Promotion)
26. Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.
Email Marketing
27. You Tube SEO
Affiliate Marketing
Google Adsense
Growth Hacking
Online Reputation Management (ORM)
Freelancing
Etc.
Other Modules
28. Drastic changes in traditional marketing.
Digital is the new name.
Government’s “Digital India” initiative backs up
Reaching global markets
Small towns getting digitally equipped
Affordable
Higher engagement rate
Growth in the number of internet users
Increased digital classifieds market revenue
Why There Is Bright Future In Digital
Marketing
29. Banking
Real Estate
IT Companies
E-Commerce
New Stratups
Event Management Companies
Advertisement Companies
Film Industries
Government and Non Government Sectors
Etc
Job Sectors
30. Digital Marketing Executive
Digital Marketing Manager
Social Media Executive/Expert
SEO Executive
SEM Executive
Online Marketing Manager
Campaign Manager
Etc.
Job Opportunities & Placements