Learn the trends in cloud computing for 2014.

1. NORTHEAST ENERGY EFFICIENCY PARTNERSHIPS
2014 CLOUD TRENDS
EVERY CFO NEEDS TO KNOW

2. Presented By
• Calvin Wilder, CEO, SmartBooks
– Calvin co-founded and served as CFO of Thrive Networks, a
provider of outsourced IT departments to small and midsize
businesses which was acquired by Staples. At Thrive, Cal
participated in the early innings of the migration of IT from
local offices to datacenters and to initial cloud services.
Currently at SmartBooks, Cal makes extensive use of cloudbased accounting applications.
• Kirill Bensonoff, Partner,
ComputerSupport.com
– Kirill is the founding partner at ComputerSupport.com. He is
responsible for delivering technology solutions, driving
customer satisfaction, maintaining the culture of innovation
as well as overseeing the strategic direction of the
company and building business relationships. Kirill lead
teams on multiple cloud migrations and consulted clients
on various cloud best practices issues.

3. What kind of clouds are there?
• Infrastructure As a Service (IaaS)
• Platform As a Service (PaaS)
• Software As A Service (SaaS)

4. Cloud Marketplace Valuation
• IaaS Is The Leader In Growth
– Grew 45% from 2012 to 2013
– Currently a $15b business
– Grow to over $31b by 2015
• PaaS Is The Smallest Cloud Segment
– Just over $1b in 2013
– Some think it can overtake IaaS in the coming years
• SaaS Is Used By Over Half Of Organizations
– 63% of companies used SaaS in 2013
– In 2012, SaaS was a $13b market
– Predicted to grow to over $30b by 2016

5. Market Leaders - IaaS

6. Market Leaders - SaaS
• Salesforce.com
– Salesforce.com, work.com, desk.com
• Google
– Google Apps
• Microsoft
– Office365 Suite

7. SMB And Emerging Cloud Players
• Desktop
– Desktop as a service
• Egnyte
– File Sharing
• DinCloud
– Virtual datacenter
• CloudBees
– Java Platform as a Service
• OneLogin
– Single sign on for cloud-based apps

8. Financial Applications
• SaaS vs Terminal Server
– Netsuite is SaaS
– Quickbooks is SaaS or “traditional”
– Which suits your business better?

9. Cloud Price Trends in 2014 and Beyond
• Since 2006, Amazon Web Services (AWS)
cut its prices over 30 times
– In 2013, cut some instance pricing by 80%
• Microsoft Azure cut its pricing to match AWS
• Google cut its pricing to match AWS

10. How To Take Advantage Of Price Trends
• Is it all about the price?
• AWS is market leader in IaaS
• AWS drives the price wars and others will match
them
• AWS has been willing to operate at a loss when
necessary

11. Potential Issues To Consider
• Service Level Agreements
– Who has the best SLA?
– What kind of an SLA is it – facilities, platform, application?
– Does the SLA have “teeth”?
Availability %
Downtime
per year
Downtime
per month
Downtime
per week
90% (‘one nine’)
36.5 days
72 hours
16.8 hours
99% (‘two nines’)
3.65 days
7.20 hours
1.68 hours
99.5%
1.83 days
3.60 hours
50.4 minutes
99.9% (‘three nines’)
8.76 hours
43.8 minutes
10.1 minutes
99.95%
4.38 hours
21.56 minutes
5.04 minutes
99.99% (‘four nines’)
52.56 minutes
4.32 minutes
1.01 minutes
99.999% (‘five nines’)
5.26 minutes
25.9 seconds
6.05 seconds
99.9999% (‘six nines’)
31.5 seconds
2.59 seconds
0.605 seconds
99.99999% (‘seven nines’)
3.15 seconds
0.259 seconds
0.0605 seconds

12. Potential Issues To Consider
• Security
– ITAR
– PRISM – in or outside USA
– Shared vs Dedicated

13. Potential Issues To Consider
• Regulatory
– FINRA
– HIPAA
– SOX

14. Open To Questions