If you would like to implement AMP on your website follow this in-depth Step by Step Tutorial https://kinsta.com/blog/google-amp/ AMP pages are cached in Google's AMP cache, which allows them to be served even more quickly for mobile visitors. AMP makes websites load fast and makes it easy for publishers to create mobile-friendly content. Also, more details on website speed is https://kinsta.com/learn/page-speed

1. A M PG O O G L E
WWW.KINSTA.COM

2. What is Google AMP and Should
You Implement It?

3. The web is constantly evolving. If you don’t adapt
it means you could get left behind.

4. Google AMP (Accelerated Mobile
Pages Project)was originally
launched back in October 2015.

5. This open source framework allows websites to
build light-weight webpages. In other words, it
offers a way to serve up a stripped down version of
your current web page

6. According to comscore, all digital growth is now
coming from mobile usage

7. 65%
Mobile now represents 65% of
digital media time,while the desktop
is becoming a secondary touch point
for an increasing number of
digital users.

8. While the total number of
smartphone owners has not
yet surpassed the desktop
audience, that will likely
come in 2017

9. 53%Speed is one of the most frustrating
things about the mobile web.
Google research shows that 53%
of people will leave a site that fails
to load in three seconds or less.

10. Abandon the website if it takes more than 4
seconds to load.
1IN 4 V ISIT OR S
websites.
46% of users don’t revisit poorly performing

11. expect page load times of less than two
seconds before they consider leaving.
47% of ecommerce customers

12. A lot of large companies have adopted Google
AMP over the past year:Reddit,eBay,
Pinterest,Washington Post,Wired,Gizmodo.

13. Ac c o rding to Go o gle
73%
Slate saw a 44% increase
in monthly unique
visitors
Increase in visits
per monthly unique
visitor by
implementing
Google AMP

14. Thesportreview.com reported massive
traffic improvement.
https://twitter.com/MartinCap/status/845302569488596997

15. Some have seen a large improvement
in clicks as well.
https://twitter.com/MartinCap/status/846691766661255168

16. Others reported some super-high average
time on AMP pages, like 40 minutes!
https://twitter.com/Dailybits/status/824916408534450176

17. When a page is
served via AMP in
Google it will have
the AMP symbol
next to it.

18. Here is an example
of what an AMP
page looks like on
The New York
Times website.
Simple and basic.

19. But with any new platf orm you
should weigh the pros and cons
and decide if it is the right
move f or your business or not

20. • AMP is free and open source.
• AMP can definitely improve the
load times of your site.
• And remember that speed is a
ranking factor.
• Better placements in SERPs
with carousel possibility for
better CTR.
PROS OF GOOGLE AMP

21. • Could impact your conversions in a
positive way.
• A lot of improvements have been made
over the past year and advertising
options are now readily available in
GoogleAMP.Automatic image
optimization (even conversion toWebP
format!)
• AMP Lite introduces further optimization
for slow network connections.
PROS OF GOOGLE AMP

22. • AMP isn’t currently a ranking factor,but it
could be in the future.
• AMP can be difficult to implement and test if
you’re not a developer.
• Could hurt or affect your conversions in a
negative way.
• There has been reports of GoogleAMP
messing up stats in GoogleAnalytics.
http://searchengineland.com/using-amp-known-bug-probably-
screwing-google-analytics-270466
CONS OF GOOGLE AMP

23. Some have seen worse engagement and higher
bounce rates.
https://twitter.com/aleyda/status/824582687356817408

24. • There are still 3rd party scripts and
applications that might not be
supported.
• No support from some older browsers
such as Internet Explorer 11.
CONS OF GOOGLE AMP

25. But we see more
and more case
studies and it seems
that the pros
outweigh the cons.

26. This is a news website before AMP implementation. Over
6 million clicks from 120 million page impressions, with an
average rank of 5th in Google SERPs.

27. After AM P implementation: 16 million clicks from 325 million
impressions – almost three times as many. The AM P articles also
achieved a slightly higher rank on average, 4th in SERPs.

28. Here is an example of AM P on a lead generation website.
Implementing AM P on the page resulted in 27% more traffic
from mobile devices.

29. Ok that’s great.
But what about conversions?
Did conversions improve as
well?

30. YEP!This particular site saw 18% improvement
in goal conversions from organic search after
they implementedAMP.

31. DOESAMP
WORK FOR
ECOMMERCE
SITESASWELL?

32. This site saw a strong uplift in
traffic from mobile devices
after AMP, but had lower
engagement metrics:
• higher bounce rate
• less time spent on site

33. Ecommerce
conversion rate
improved after AMP was
implemented, but the
average order
value dropped
significantly.

34. So what should you do?
Implement AMP or not?

35. No matter what you decide, you need a
fast mobile experience, regardless of
whether you choose to implement AM P.

36. AM P does not
replace a fast-
loading website
optimised for
mobile viewing.
First, you should
make your website
blazing fast.

37. HOW TOIMPROVE LOAD TIMES?
Move to a performance
optimized web host
Get fast servers, don’t
compromise.
Get a developer
Review and improve your
code.
Optimize images and reduce
redirects.
Find more optimization tips here:
A Beginner’s Guide to Website Speed Optimization

38. If you are ready to jump on
the AMP bandwagon we
have good news for you!

39. https://kinsta.com/blog/google-amp/
H E R E I S A S TE P B Y S TE P
GU I D E Y OU CA N
F OL L OW:
H OW TO S E TU P G OOGL E
AM P I N WOR D P R E S S

40. REFERENCES
https://www.ampproject.org/
https://kinsta.com/blog/google-amp/
http://www.stateofdigital.com/googl e-
amp-case-studies/
https://kinsta.com/learn/page-speed/

41. CONTACT
Thank you!
Do you have any questions or thoughts?
Do not hesitate to contact us. We are
looking forward to hearing from you.
The team at Kinsta.
Performance Managed WordPress
Hosting
WWW.KINSTA.COM