A Creative Technology Week presentation by Kinetic Worldwide's Marley Kaplan and Truffle Pig's Paul Marcum.

1. Creative Technology Week
Creativity in Real-World Advertising:
Blurred Lines Between Out-of-Home and Mobile
Marley Kaplan
Head of Innovation
Kinetic Worldwide
@Marleylive
Paul Marcum
President
Truffle Pig
@jpmarcum

2. 1. Mobile, Social and OOH are not mutually exclusive.
We need to work together to create richer brand experiences.

3. 2. Evolution of technology is making traditional media
more tech-enabled than ever before

5. 3. Drive behavior In a way that seamlessly fits into our
moving environments

6. 4. When barriers are removed, the context changes

7. 5. Reframe the conversation: awareness
vs. engagement

8. People have to look up at some point.