Kimberly Simpson

Greater Boston Area United States

Customer Experience Lead at Merrimack Pharmaceuticals

Medical / Health Care / Pharmaceuticals

Strategic marketing professional who delivers actionable insights by leveraging over 15 years of experience in medical devices, publishing, consumer products and consulting. Reveals market value and develops persuasive messaging by recognizing the fit between customer priorities and key product features from concept test and segmentation study insights. Drives customer experience improvements based on critical insights and cross functional teamwork. Seeking the opportunity to develop strategies in medical devices, biotechnology and pharma. Strategic Planning; Customer Experience; Messaging and Positioning Development; Sales Strategy; Market Assessment; Competitive Intelligence; Cross...