This document discusses 12 ways to drive more traffic to a website. It explains that website traffic refers to the number of visitors and is measured in visits. The main types of traffic are direct, organic, paid, referral, social media, and bot traffic. It then provides tips to create valuable content, build backlinks, optimize on-page SEO, advertise using paid channels, engage on social media, use email marketing, start guest posting, create marketing videos, utilize SEO tools, develop an internal linking strategy, offer content to visitors, and repurpose existing content. The overall goal is to attract new visitors through organic and paid methods.