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HubSpot for Startups | Sample Pitch Deck Template

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A sample pitch deck guide to help guide startups through their pitch.

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HSFS Sample Pitch Deck
OPENING TIPS ● Light with Content ● Less than 10 words per page is ideal ● Graphics, charts and screenshots ● Single word bullets In person, tell a story around this framework with conversation, not on the slides
TITLE YOUR LOGO <2-5 word tagline or mission> <“Quote from credible investor, customer or thought leader about your business”>
VISION <Bold, concise statement> <Ambitious. Big statement> <What’s your core mission for what you’re hoping to solve/enable/build>
SIZE OF MARKET (MASSIVE) <Data/stats on market size, existing proof points, etc.> <Graphs>
INDUSTRY ● Competition ● Market share <pie chart> ● Revenue flows and charts ● Existing product/services options *Be able to speak to each bullet point in depth
CURRENT PAIN <Current frustration or identified market pain> ● What is broken? ● Why is it broken? ● Why should your product or service exist? ● What is the opportunity?
YOUR PRODUCT OR SERVICE <Description of your product> ○ Key differentiators (Screenshots) < Showcase a product demonstration if available, highlighting value proposition/core competency>
WHY THERE IS A NEED <List out why the time is right for your business to succeed> <Why Now?> < Explain macro trends, new enabling technologies, new laws, etc. give you a chance to succeed while others who have tried have failed>
TRACTION <Explain market viability> q Current stats on usage, traction, etc. q Plan for getting initial users/customers q Speak to roadmap & near term plans
BUSINESS MODEL <List the ways you will make money> q Short term or just one simple approach q List alternate monetization possibilities
CUSTOMER ACQUISITION <List approaches/tactics you’re going to use to get customers> q Initial set, plus over time
WHO WE ARE <List pictures plus short bio on each founder/team member> q Highlight relevant previous experience q List areas of ownership/responsibility in current venture
SUMMARY <List 3-5 key takeaways from deck> Recommendations to include: q Market size q Core insight on product/market q Highlight any traction
FUNDRAISING ASK <List amount raising as well as investors that are currently in the round> s
CLOSING SLIDE <Logo> <Company tagline> <Contact Information: ____ @yourcompany.com> <Quote from 1st slide>
ADDITIONAL ADVICE ● Be yourself ● Let the true colors of your team show ● Give the presentation a bit of your own personality ● Have FUN :) *This is a deck should only serve as a suggested guideline.

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HubSpot for Startups | Sample Pitch Deck Template

  • 2. OPENING TIPS ● Light with Content ● Less than 10 words per page is ideal ● Graphics, charts and screenshots ● Single word bullets In person, tell a story around this framework with conversation, not on the slides
  • 3. TITLE YOUR LOGO <2-5 word tagline or mission> <“Quote from credible investor, customer or thought leader about your business”>
  • 4. VISION <Bold, concise statement> <Ambitious. Big statement> <What’s your core mission for what you’re hoping to solve/enable/build>
  • 5. SIZE OF MARKET (MASSIVE) <Data/stats on market size, existing proof points, etc.> <Graphs>
  • 6. INDUSTRY ● Competition ● Market share <pie chart> ● Revenue flows and charts ● Existing product/services options *Be able to speak to each bullet point in depth
  • 7. CURRENT PAIN <Current frustration or identified market pain> ● What is broken? ● Why is it broken? ● Why should your product or service exist? ● What is the opportunity?
  • 8. YOUR PRODUCT OR SERVICE <Description of your product> ○ Key differentiators (Screenshots) < Showcase a product demonstration if available, highlighting value proposition/core competency>
  • 9. WHY THERE IS A NEED <List out why the time is right for your business to succeed> <Why Now?> < Explain macro trends, new enabling technologies, new laws, etc. give you a chance to succeed while others who have tried have failed>
  • 10. TRACTION <Explain market viability> q Current stats on usage, traction, etc. q Plan for getting initial users/customers q Speak to roadmap & near term plans
  • 11. BUSINESS MODEL <List the ways you will make money> q Short term or just one simple approach q List alternate monetization possibilities
  • 12. CUSTOMER ACQUISITION <List approaches/tactics you’re going to use to get customers> q Initial set, plus over time
  • 13. WHO WE ARE <List pictures plus short bio on each founder/team member> q Highlight relevant previous experience q List areas of ownership/responsibility in current venture
  • 14. SUMMARY <List 3-5 key takeaways from deck> Recommendations to include: q Market size q Core insight on product/market q Highlight any traction
  • 15. FUNDRAISING ASK <List amount raising as well as investors that are currently in the round> s
  • 16. CLOSING SLIDE <Logo> <Company tagline> <Contact Information: ____ @yourcompany.com> <Quote from 1st slide>
  • 17. ADDITIONAL ADVICE ● Be yourself ● Let the true colors of your team show ● Give the presentation a bit of your own personality ● Have FUN :) *This is a deck should only serve as a suggested guideline.