1.
HSFS Sample Pitch Deck

2.
OPENING TIPS
● Light with Content
● Less than 10 words per page is ideal
● Graphics, charts and screenshots
● Single word bullets
In person, tell a story around this framework with conversation,
not on the slides

3.
TITLE
YOUR LOGO
<2-5 word tagline or mission>
<“Quote from credible investor, customer or
thought leader about your business”>

4.
VISION
<Bold, concise statement>
<Ambitious. Big statement>
<What’s your core mission for what you’re hoping
to solve/enable/build>

5.
SIZE OF MARKET (MASSIVE)
<Data/stats on market size, existing proof points,
etc.>
<Graphs>

6.
INDUSTRY
● Competition
● Market share <pie chart>
● Revenue flows and charts
● Existing product/services options
*Be able to speak to each bullet point in depth

7.
CURRENT PAIN
<Current frustration or identified market pain>
● What is broken?
● Why is it broken?
● Why should your product or service exist?
● What is the opportunity?

8.
YOUR PRODUCT OR SERVICE
<Description of your product>
○ Key differentiators (Screenshots)
< Showcase a product demonstration if available, highlighting
value proposition/core competency>

9.
WHY THERE IS A NEED
<List out why the time is right for your business to succeed>
<Why Now?>
< Explain macro trends, new enabling technologies, new laws,
etc. give you a chance to succeed while others who have tried
have failed>

10.
TRACTION
<Explain market viability>
q Current stats on usage, traction, etc.
q Plan for getting initial users/customers
q Speak to roadmap & near term plans

11.
BUSINESS MODEL
<List the ways you will make money>
q Short term or just one simple approach
q List alternate monetization possibilities

12.
CUSTOMER ACQUISITION
<List approaches/tactics you’re going to use to get
customers>
q Initial set, plus over time

13.
WHO WE ARE
<List pictures plus short bio on each founder/team
member>
q Highlight relevant previous experience
q List areas of ownership/responsibility in current
venture

14.
SUMMARY
<List 3-5 key takeaways from deck>
Recommendations to include:
q Market size
q Core insight on product/market
q Highlight any traction

15.
FUNDRAISING ASK
<List amount raising as well as investors that are
currently in the round>
s

16.
CLOSING SLIDE
<Logo>
<Company tagline>
<Contact Information: ____ @yourcompany.com>
<Quote from 1st
slide>

17.
ADDITIONAL ADVICE
● Be yourself
● Let the true colors of your team show
● Give the presentation a bit of your own personality
● Have FUN :)
*This is a deck should only serve as a suggested guideline.