1. Learning Away was founded and initially developed by Paul Hamlyn Foundation
2. Welcome
AHOEC Conference 13 October 2016
Kim Somerville – Campaign Coordinator
Peter Carne OBE - Learning Away Adviser
Learning Away was founded and initially developed by Paul Hamlyn Foundation
4. Compelling research
5 years
60 schools
13 partnerships
Over 12, 500 pre and post surveys with
students, parents and staff
Over 100 focus groups
5. ‘Learning Away has shown that a residential learning experience
provides opportunities and benefits/impacts that cannot be achieved in
any other educational context or setting. The impact is greater when
residentials are fully integrated with a school’s curriculum and ethos.’
Learning Away Final Evaluation Report, York Consulting 2015
7. 10 guiding
principles• fully integrated with school curriculum
• designed and led by teachers and students
• inclusive and affordable for all
• meets students’ specific learning needs
• learning is reinforced back in school
• part of a progressive programme of experiences
• includes a wide range of new and memorable
experiences
• allows space for developing relationships
• evaluated rigorously
• supported by senior leadership and school governors
12. The Vision
• We want more children and young people taking part in
residentials
• We want improved quality of residential provision in line
with the principles of Brilliant Residentials
13. The Aims
• Influence the practice of:
• Schools (Non-adopters, adopters, champions)
• Residential providers
• Initial Teacher Training providers
• Policy makers
• Parents
• Youth groups / organisations
• Raise awareness that residentials do not need to be expensive … they must
be affordable and inclusive to be brilliant.
14. Residentials are brilliant.
• School trips with an overnight stay can be life changing experiences
for children.
• Backed by extensive research Learning Away have created a range of
free resources to help schools and providers develop Brilliant
Residentials of their own, which will lead to improved ….
Messaging
16. • Not an endorsement
• A symbol of support and pride
• Drive awareness to change behaviour
• Provide a call to action
Branding
17.
18.
19. • Earned and owned … not bought!
• Online
• Publications & Print
• Events
• PR & Media
Campaign Tools
20. Online
• Pledge system
• Fresh content on website (Case
studies, news, blogs)
• Brilliant Residentials toolkit
• New Facebook profile
• New animated video
• Significantly increased following on
social media
21. Publications & Print
• Visual identity and guidelines
• Events and exhibition material
• Digital campaign pack for providers and
schools to use
• E-newsletters
• Renowned faces in arts, heritage and
outdoor education pledging their support
for Brilliant Residentials
22. Events
• Successful communications launch
• Education and learning outside the
classroom events and conferences
• Workshops and training to schools and
residential providers
• Create and attend other virtual
seminars / sharing / Q&A sessions
23. PR and Media
• BBC Breakfast coverage reaching 6 million
worth £1m
• Develop links to foster regular columns /
articles / features in education press and
media
• Respond to relevant consultations to argue
the value and impact of good quality
residentials
24. Measuring Our Success
• More - baseline and future tracking via the Evolve educational visit
approval system, used by 127 Local Authorities nationally
• Higher quality - With the support of LMKco. and the Outdoor
Education Advisers Panel (OEAP) an online survey will be sent to
schools gauging to what extent their residential was ‘Brilliant’
25. What can you do now?
• Follow the recommendations for providers
• Spread the Brilliant Residentials message and free resources
• Pledge your support
• Use the digital pack – display the Brilliant Residentials logo
• Share our press releases
• Share news and photographs online #BrilliantResidentials
• Provide case studies
26.
27.
28. Learning Away was founded and initially developed by Paul Hamlyn Foundation
Thank you
learningaway.org.uk
#BrilliantResidentials
learningaway@lotc.org.uk
Notas do Editor
Since 2009 Learning Away has been working closely with 60 primary, secondary and special partner schools to produce some compelling research about the impact of residentials.
Conducted with the expertise of York Consulting and with the funding support of the Paul Hamlin Foundation
Over 5 years these partners have developed and tested a huge range of new and exciting residential programmes
Working to boost GCSE attainment
Support transition
Inspire KS2 writers
Experiences range from camping in school grounds to a fortnight stay at Hampton court palace
Impact has been evaluated using surveys (pre and post residentials with students (11,461), parents (718) and staff (over 500), focus groups (over 100) and testing hypothoseses that emerged from the first 2 years of action research.
In June 2015 York Consulting published a final report
The Learning Away website www.learningaway.org.uk now hosts over 100 good practice case studies, alongside material to help ‘make the case’ for residential experiences to school leaders, governors, parents and Ofsted. This includes a series of practical resources for teachers and visit leaders, including planning information, activity ideas, downloadable templates, presentations and films.
