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Growth Pains: How networks will
supply data capacity for 2020
Dr. Kim Kyllesbech Larsen
Head of Technology Office,
Group Technology.
Ooredoo
The New Maya’s?




2   March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Are you worried?

    90+% GROWTH                                           CELLULAR DATA GROWTH
                                                              MEA 176%! YoY
                                                                        (2011-2012)

                                                          CELLULAR DATA GROWTH
                                                           MEA 130%! GAGR
                                                                        (2011-2013)
                                                                                      Exponential
                                                          CELLULAR DATA GROWTH
                                                                MEA 93%! YoY
                                                                                       Growth!
                                                                       (2012-2013)

                                                          CELLULAR DATA GROWTH
                                                             MEA 90%! CAGR
                                                                        (2011-2017)

                                                                          Should you be concerned?
    Source: Cisco 2011 – 2017 Mobile

3       March 19, 2013        Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Super much more mobile data traffic
    Illustration
                                     MEA
                                  2011 - 2016
                                                                                        Average Demanded Mbps per Sector
                                           ×2.5                                           versus Average Supplied Mbps


                               Date Revenues
                                                                                              3 TIMES MORE
                                                                                                SPECTRUM
                                                                                               EFFICIENCY                    SUPPLY
                                                                                                  SITES
                                                                                          SUPPLY
                                   ×30
                               Data Volume


                                                                                  Note: assuming largely U900 based network grids with 70% load
                                                                                  and 2 10 – 2 15 MHz available. Average supplied throughput is cell
                                                                                  average. For MEA 2012 assumed to have 100 thousand Node-Bs
                                                                                  installed which is assumed doubled to 200 thousand by 2017.


      Sources: Pyramid Research, Cisco VNI and various others.

4         March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Cisco VNI for MEA ... Penta1 byte society?
                     2012 = 50 PB                                                    2017 = 860 PB
                 1 Million Blu-ray discs                                          17+ Million Blu-ray discs
                        per month                                                        per month
Per Node-B per Day:

                                        at least
                                      you should
                                     be concerned!
             Ca. 100 Thousand Node-Bs                                                 Min. 200 Thousand Node-Bs
                 Ca. ½ Blue-ray disc                                                      Ca. 4 Blue-ray discs
         Average Node-B throughput 6 Mbps                                       Average Node-B throughput 37 Mbps!!!!
    1A Penta Byte is 1,000,000,000,000,000 (15 zeros) Bytes
    Note: assuming double layer Blue-ray of 50GB capacity.

5        March 19, 2013        Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Growing pains...a sense of urgency?

                                    MORE & BETTER SPECTRUM REQUIRED.




                      QUANTUM-LEAPING EFFECTIVE SPECTRAL EFFICIENCY.




                                              MANY MORE SITES REQUIRED.




6    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Growth ... the ugly, the bad and the good.
         CAGR REFS TO YEAR 1 (THE NEW MAYA’s)
                                                                         176%
         YoY GROWTH RATE
         DEMAND
         SUPPLY
                                                                                131%
    ITS VERY NORMAL TO PRESENT
                                                                                       116%
     A DEMAND GROWTH RATE                                                                     107%
                                                                                                     99%
    WITHOUT                                                                                                91%
                                                                                                                 85%
                                                                                                                       79%
                                                                                                                             73%
    -   REFERENCE
    -   MENTION OF SUPPLY SIDE

    THOUGH SUCH A NUMBER
    IS IN ALL EFFECT
    OF LITTLE MEANING.                                                   176%   93%    90%    83%    68%   54%   53%   42%   35%



                                                               Yr1                                                           Yr10
                             Be careful & critical when faced with growth rates ...
                          The New Maya’s might be at playing at your cognitive bias.


7        March 19, 2013     Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Growth ... is the sky the limit?

                                                                             LIMITED?




                                                                         ?

                                      Technology                           Usage
                                      adaptation                         Adaptation
                                        #Users                         Usage per User




8    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Growth ... technology adaptation.

                                                                                            Population
                                                               Availability
                                                                                         Economics




                       LIMITED!                                                        2017: 45+% of MEA1

                                                                      Technology
                                                                      adaptation
                                                                        #Users     2013: ca. 30% of MEA1
                                                                                      on 3G or better


    1 Pyramid   Research MEA.

9       March 19, 2013          Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Growth ... usage adaptation.
                                                                                  Pricing
                                                              Use Cases
                                                                                     Cellular off-load
                                    Convenience
          CELLULAR TV
          20 hrs. per week TV viewing                             Cloud
                                                                            ?   Technology
                                                                                     Spectral capacity
                                                                                     Network Speed
               @ 1Mbps unicast stream
                                                                                     Device performance
           20 GB per Month per user                                                  Transport infrastructure

                                                                                    2017: 1.5 GB Cellular!
       LIMITED?
                                                        Cellular Usage
                                                         Adaptation
                                                       Usage per User         2013: 300 MB Cellular!
                                                                            per Month per User in MEA1


     1 Cisco   VNI MEA

10        March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
MEA mobile data growth.
 Illustration
                                                                        MEA                                                              ~ to CEE 2017
                                                                        Penta-Byte per month                                             40% of USA in 2017
                                                                                                            2013                         15% of APAC in 2017


                                                                                           <2011



                                                                                                                                                              2010
                                                                                                                   Cisco VNI
                                                     <2011
     MEA
     Pyramid Research                                                                                                                                 4Q12?



                                                                                                                   MEA                         2Q12
 2007
                                                                                                                                        2Q11
                                                                                                                                 2012
                                                                                                                          2Q10
                                                                                                                   2010
                                                                         USA reach this
                                                                         MB-level in 2011
 Mobile broadband uptake in %.                                                                                            Mega-Byte per subs per month


     Sources: Pyramid Research data until 2017 & Cisco VNI for MEA 2011 to 2017. Note: The Flags
     illustrates what year a certain value was reached by that given country compared to MEA projections.

11        March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
MEA growth & diffusion

                                                                                            UMTS will peak
                                                                                          at 50% penetration.

                                                                                          Billions of Subscriptions

                                                                                                                      50%

                                                                                            2G


                 2G remains for a
                                                                                              3G
                  (too) long time                                                                              LTE

                      tying up
                valuable spectrum!
     Sources: Pyramid Research data until 2017; after 2017 authors own assessment based
     on technology growth and diffusion dynamics.

12       March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Why MEA Growth might be different?
 Illustration




                                                                        PREPAID
                                                                        GROWTH
                                                                        DYNAMICS




13    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Western Europe ... They have had it!
 Illustration
                                                                                                                  2020
                                                                                                           1.7                            0.9


                                                                                 2012
                                                                                                       2.1               1.9              0.91
                                                                           1.6              0.8
                                                                                                    2.33       5.4             81% <100%
                                                                                                    PHH       DHH              FBB M2M

                          2008
                                                                       2.0          1.2     0.47
                     1.5                    0.7                  2.36         4.1     63%    ~10%            Icon
                                                                 PHH         DHH      FBB    M2M
                                                                                                                      TV                  PC




                1.9             0.4           0.00
                                                                                                               Mobile subs   Smartphone   Tablet

           2.37         2.6         51%         <2%                                                          People    Display    HH with HH with
                                                                                                             per HH    per HH     Fixed BB  M2M
           PHH         DHH          FBB         M2M                                                                                        Subscr.




     Note: HH stands for House Holds.

14       March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
MEA ... We want connectivity!
 Illustration                                   3+ number of Displays
                                               8+ Smartphones increase                                           2020
                                                                                                          0.33                           0.9
       Doubling of Displays
     40 Smartphones increase
                                                                                 2012
                                                                                                      4.8               3.3               0.5
                                                                          0.30              0.6
                                                                                                   4.66       5.0             5%           <5?%
                                                                                                   PHH       DHH              FBB          M2M

                          2008
                                                                       3.5          0.4      0.1
                    0.29                     0.4                 4.70         1.4     3%     ~0%            Icon
                                                                 PHH         DHH      FBB    M2M
                                                                                                                     TV                  PC




                2.2            0.01           0.00
                                                                                                              Mobile subs   Smartphone    Tablet

           4.69         0.7         2% ca. 0%                                                               People    Display    HH with HH with
                                                                                                            per HH    per HH     Fixed BB  M2M
           PHH         DHH          FBB M2M                                                                                               Subscr.




     Note: HH stands for House Holds.

15       March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
The mobile broadband journey!


              Voice revenue decline (likely faster than data revenue uptake)



             Messaging revenue decline (with Smartphones & OTT uptake)



             Cash and margin pressure from new technology introduction.



                      Cash and margin pressure from sustaining data demand.



16   March 19, 2013     Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
The Ugly: Telco-OTT Challenge ...
 Illustration

                           LEGACY VOICE                                  WEU
                                                                                                                 LEGACY MESSAGING
                                                                   Between 2011 - 2021                                           WEU
           MEA                                                                                                             Between 2011 - 2021
     Between 2011 - 2021
                                                                                 -30%
                                                                                                                                  -50%
                   -15%

                                                                                                           MEA
                                                                                                     Between 2011 - 2021

                                                                                                           +20%?
                                                                                                             *




     Sources: Pyramid Research (until 2017) and other analyst projections.
     (*) It is hard to believe that SMS revenues will grow in MEA. Will depend a lot on Smartphone
     penetration and mobile data deployment.
17        March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Mobile broadband…feels like this?




18    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
The Good: mobile data revenue growth ...
                                                         ×180
                                                                                        WEU
 Illustration                                                                     Between 2011 - 2021
                                                                                                     180 Million Subs
                                                                                         ×2.5     On very dense networks
          BUT                                            MEA
                                                   Between 2011 - 2021
                                                                                                 based on 1800/2100 grids

    1.6 Billion Subs
On fairly coarse networks                                         ×5
  based on 900 grids



                                       DATA VOLUME                                               Comfortable & sustainable
     Network Challenges                             (The Bad?)                                      Network Basis for
                                                                                                       coping with
       to be overcome
                                                                                                     Future Growth.
         to cope with
       Future Growth.




     Sources: Pyramid Research (until 2017) and other analyst projections.

19       March 19, 2013          Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Capacity fundamentals
       CAPACITY Ci                =       BANDWIDTH Bi                   ×     EFFICIENCY Ei         ×      CELLS Ni
                                                     MHz                     Mbps per MHz per Cell              #
     Business as Usual                     New spectrum                      New technologies              New macro
                 ×                        (VERY) COSTLY                       BaU (COSTLY)               VERY COSTLY
        Innovation                            Re-farming                      Improvements                 Small-cells
                 ×                COMPLEX + EFFICIENT                         BaU (COSTLY)               (VERY) COSTLY
           Radical                      Spectrum sharing                     Spectrum sharing              Site sharing
                                                   COMPLEX BUT EFFICIENT                                   EFFICIENT


                Leapfrog Network Capacity & Quality within Financial KPIs




20     March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Spectrum fundamentals

                                                    SPECTRUM ACQUISITION




                                                      SPECTRUM RETENTION




                                                     SPECTRUM PERFECTION




21    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
MEA state of mobile broadband 2020

         CAPACITY Ci                      =        BANDWIDTH Bi                         ×      EFFICIENCY Ei         ×        CELLS Ni
                                                               MHz                           Mbps per MHz per Cell                #
            Demand in 2020 to 2012 ratio (Cisco VNI for MEA).
     50 × (CAGR 63%)
            Supply in 2020 to 2012 ratio

                                                          4–8×                                     1.5 ×                      2- 5×
                                                                                                                           Macro-based
          9 – 60 ×                                   Low & high                                 Incl. LTE, but
                                                                                                                         × ( Ksmall-cell >1) ×
                                                  frequency blend                             efficiency blend
                                                                                                                          Incl. small-cells
            2012 Utilization Compensated Demand (i.e., directly comparable to Supply)
         10 – 20 ×
     2020 Mobile Broadband Networks in MEA likely to cope with expected demand
           BUT ONLY WITH MUCH MORE SPECTRUM & MANY MORE SITES

     NOTE: It should be well understood that there is a possible disconnect between demand
     & supply and that to make the two comparable the utilization needs to be considered.

22       March 19, 2013         Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Spectrum acquisition & retention




     .

23       March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Spectrum perfection
 Illustration
                                                                                               LTE
                   TDD
                                                                                               UMTS
                                                                                               GSM



                                                   Mobile Data                Mobile Data   Mobile Data      Capacity overlay &
                                                     10MHz                      10MHz       75 (40) MHz      Small Cells
                                                                                                             NOT macro-option
                                                                                            4 – 7.5
                                                                                                          +2600MHz (NEW)
                                                                                                          +2100MHz (NEW)
                                                                                                          1800MHz REFARM
                                                                                                          900MHz REFARM
                                                                                                          +800MHz (NEW)


                                             TYPICAL OPERATOR SPECTRUM POSITION IN MEA

     NOTE: I am assuming that E-GSM @ 900MHz has been implemented.

24       March 19, 2013      Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Spectrum re-farming and migration dynamics.
     Illustration
                                                    Customer and Technology migration dynamics

                                                100%

                                                  80%
                                                                                                                 LTE
                                                  60%
                                                                      No 2G adds
                                                  40%                                    3G
                                                  20%
                                                                   2G                               2G buy-out
                                                    0%
                                                                                                   TIME
                                     Decline    growth
                                                                 Spectrum management dynamics

                                 LTE                        2G                      3G              2G       LTE        3G
                        800 MHz                                   900 MHz                             1800 MHz         2100 MHz
      NOTE: The above is not an emerging MEA example. Also not ethat spectral re-farming to UMTS
      requires that there is multiples of 5MHz available.

25         March 19, 2013           Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Spectrum efficiency

                                                                          MODERNIZATION

                                      4
                                                                         MULTIPLEXING GAIN


                                                                        ANTENNA INNOVATION


                                                                        CUSTOMER MIGRATION


                       YOUR NETWORK ON LATEST & GREATEST TECHNOLOGY ?
                                IF YOUR CUSTOMERS ARE NOT! … SO         WHAT!

26    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Need for (small) cells … Oh yes!
           CAPACITY Ci                         =         BANDWIDTH Bi                    ×     EFFICIENCY Ei         ×         CELLS Ni
                                                                     MHz                     Mbps per MHz per Cell                  #

                 2011                                                                                                      Simplified Illustration

         Supplied (max)
                                                                 2×10 MHz                      HSPA+ 42 DC                Urban “hot” zone
         DL ca. 10 Gbps                                          @ 2.1GHz                    DL 0.97 / UL 0.34            1,000 Macro Cells1
         UL ca. 3 Gbps


                    ×15                                                 ×4         LTE              ×1.5    LTE                    ×2.5       LTE


                 2020
            LTE Demand                                          2×20 MHz                      LTE 2x2 (cat. 3)            Urban “hot” zone
                                                               @ 1800MHz                     DL 1.45 / UL 0.86            Up-to 2,500 Cells 2
           DL 100 Gbps                                         + 2x20 MHz                                                   +1,500 on-top
           UL 30 Gbps                                           @ 2.6GHz                                                  of exiting network

                                                                                                                         Small cells required!!!
                                            CAGR ca. 35% 2                                                               Femto-cell off-load!!!
     1   Urban “hot” zone cell is defined as a cell with a range less than 500 meter,
     2   Assuming 70% load as design rule.

27          March 19, 2013           Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
MEA needs for MHz & Sites
How many new sites?
IF
     Maximum 2 25 MHz 1
                                                                                                    Economics cannot allow for
     Eff: 0.8 – 1.5 Mbps/MHz/Cell                                                                 these site numbers if macro!
     Assuming Cisco VNI for MEA
     Uncertainty 50k sites & 2 yrs.                                                                Demand for small cells and
                                                                                                  alternative off-load techniques

                                                                                        How much additional MHz?
                                                                                        IF
                                                                                            Never more than 200K sites
                                                                                            Eff: 0.8 – 1.5 Mbps/MHz/Cell
                                                                                            Assuming Cisco VNI for MEA
                                                                                            Uncertainty 10 MHz & 2 yrs.
     Realistic for operators to acquire
           additional 2×40 MHz
      Also highly likely to be blend of
          low & high frequencies.

     1 This   could for example correspond to 2x10 MHz @ 900MHz & 2x15 MHz @ 2100MHz.


28       March 19, 2013          Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Economics of providing lots of capacity
           BANDWIDTH Bi                              ×                 EFFICIENCY Ei        ×           CELLS Ni
                      MHz                                          Mbps per MHz per Cell                    #
                   4–8×                           TCO                           1.5 ×      TCO          2 – 5+ ×           TCO
 • New Spectrum.        +++ • Modernization.                                               ++ • Macro Cell Splits.    +++
 • Spectral re-farming.  n • Higher order MiMo.                                            ++ • Small Cell             ++
 • Accelerated customer ++ • Beam forming (AAA).                                           ++   deployment.
   migration (re-farm).     • Cognitive Radio.                                              + • Cellular + WiFi        +
 • Carrier Aggregation.  n • Carrier Aggregation.                                          n    hybrids.
 • Spectrum Sharing.     -- • Coordinated Multi-                                           n  • Off-loading to WiFi & -
                              Point (coMP) Tx/Rx.                                               Femto-cells.
                            • Spectrum Sharing.                                            -- • Network Sharing        --

     HIGH CAPEX (NEW SPTRM)                                       BaU / HIGHER CAPEX             HIGH TO VERY HIGH CAPEX
     HIGH OPEX (MKT INVEST)                                      LOW OPEX EXPOSURE.              HIGH TO VERY HIGH OPEX




     NOTE: TCO nomenclature is the following: (+++) VERY HIGH, (++) HIGHER, (+) HGH,
     (n) neutral, (-) LOW TCO / POS NPV & (--) VERY LOW TCO / POS NPV.

29       March 19, 2013        Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Best place for small cells … at peoples home?
 Illustration


                                                            Up-to 80% of all
                                                           cellular data traffic
                                                            generated in no
                                                           more than 3 cells.



               data                          voice
         00:00                                    6:00        8:00          10:00 12:00          14:00       17:00                 22:00
                                   Femto Cell                                                  Small Cells            Femto Cell
                           @Home                       On the                         @ Work                 On the       @Home
                         (1 – 2 Cells)                  Go                          (2 – 4 Cells)             Go        (2 – 3 Cells)


     NOTE: WiFi is just a bridge to better cellular small-network systems become main stream
     with controlable spectrum assets and E2E Customer Experience Management.

30       March 19, 2013          Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Economics of small cells? *
                                                                                                       Extension of
                                                                                                  existing infrastructure
                                                                                                 more economical than
                                                                                                new Small-Cell Network
                                                                                                (if the choice is there!)



   TCO Breakpoint 1
ca. 20 Small-cell Nodes
     (compared to new macro-site!)


     * Note: the above is based on WEU cost distribution. Differences are likely to occur for
     other markets / regions, 1 Based on WEU cost structure.

31        March 19, 2013          Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Small cells scaling challenges - Capex
                                                                                                                   Illustration

                                                                                           Equipment
                     100 per unit                                       <2 per unit        30k Macro Equipment
        Core
                               transport                                                   6k annualized Capex
                          equipment                                    Feasible            < 120 annualized Capex
                          + antenna
                                                                                     ?     < 600 per unit Small-cell Node
                           civil works
                                                                                           Similarly
                                                                         50 Node           Small-cell CW should be
                          Macro-site
                                                                    Small-Cell network     < 1,200 per unit Small-cell Node 1
                          Annualized
                            Capex                                   Annualized Capex


                                      LARGE SCALE SMALL-CELL DEPLOYMENT REQUIRE
               a QUANTUM-LEAP in ECONOMICS of scale & DEPLOYMENT INNOVATION.

     1 this
         is equivalent to no more than 60 hours of technical labor in US not considering
     materials.

32            March 19, 2013      Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Small cells scaling challenges - Opex
                                                                                                         Illustration
                                                                                 Rental:
              100 per unit
                        energy                                <2 per unit        Macro lease 10k require
                                                                                 Small-cell node unit lease to be
                         O&M                                                     no more than
                       transport
                                                            Feasible             < 200 per anno!


                        rental
                                                                           ?     Transport:
                                                                                 Macro transport 8.5k require
                                                                                 Small-cell node unit transport
                       Macro-site                                50 Node
                                                                                 solution to be better than
                        Annual                              Small-Cell network
                                                                                 < 170 per anno.
                         Opex                                 Annual Opex



                          OPEX SCALING is one of the BIGGEST CHALLENGES for
                            LARGE-SCALE SMALL-CELL NETWORK DEPLOYMENT.



33    March 19, 2013      Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
What should we be passionate about

                                 SPECTRUM PERFECTION, PERFECTION & PERFECTION.




                 EARLY SITE DENSITY PLANNING CRUCIAL FOR SUSTAINING GROWHT1




             BE RADICAL ADAPTING INNOVATIVE CAPACITY ENHANCING STRATEGIES



     1 See Refs by Iris Barcia & Simon Chapman (Keima Wireless, http://www.slideshare.net/zahidtg/radio-
     challenges-and-opportunities-for-large-scale-small-cell-deployments

34       March 19, 2013          Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
MEA 2020 cellular data challenges.

      MOBILE BROADBAND NETWORKS WILL BE THE MAIN GATEWAY TO INTERNET.




             LACK OF ECONOMICAL HIGH QUALITY TRANSPORT INFRASTRUCTURE
                                 COULD SLOW DOWN BROADBAND GROWTH.




         EVEN WITH SPECTRUM AVAILABILITY & PACED TECHNOLOGY MIGRATION
      CELLULAR SITES WILL INCREASE DRAMATICALLY ACROSS MEA COMING YEARS.



35    March 19, 2013   Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
Thank you!
Dr. Kim Kyllesbech Larsen

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Growth Pains: How mobile networks will supply data capacity for 2020

  • 1. Growth Pains: How networks will supply data capacity for 2020 Dr. Kim Kyllesbech Larsen Head of Technology Office, Group Technology. Ooredoo
  • 2. The New Maya’s? 2 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 3. Are you worried? 90+% GROWTH CELLULAR DATA GROWTH MEA 176%! YoY (2011-2012) CELLULAR DATA GROWTH MEA 130%! GAGR (2011-2013) Exponential CELLULAR DATA GROWTH MEA 93%! YoY Growth! (2012-2013) CELLULAR DATA GROWTH MEA 90%! CAGR (2011-2017) Should you be concerned? Source: Cisco 2011 – 2017 Mobile 3 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 4. Super much more mobile data traffic Illustration MEA 2011 - 2016 Average Demanded Mbps per Sector ×2.5 versus Average Supplied Mbps Date Revenues 3 TIMES MORE SPECTRUM EFFICIENCY SUPPLY SITES SUPPLY ×30 Data Volume Note: assuming largely U900 based network grids with 70% load and 2 10 – 2 15 MHz available. Average supplied throughput is cell average. For MEA 2012 assumed to have 100 thousand Node-Bs installed which is assumed doubled to 200 thousand by 2017. Sources: Pyramid Research, Cisco VNI and various others. 4 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 5. Cisco VNI for MEA ... Penta1 byte society? 2012 = 50 PB 2017 = 860 PB 1 Million Blu-ray discs 17+ Million Blu-ray discs per month per month Per Node-B per Day: at least you should be concerned! Ca. 100 Thousand Node-Bs Min. 200 Thousand Node-Bs Ca. ½ Blue-ray disc Ca. 4 Blue-ray discs Average Node-B throughput 6 Mbps Average Node-B throughput 37 Mbps!!!! 1A Penta Byte is 1,000,000,000,000,000 (15 zeros) Bytes Note: assuming double layer Blue-ray of 50GB capacity. 5 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 6. Growing pains...a sense of urgency? MORE & BETTER SPECTRUM REQUIRED. QUANTUM-LEAPING EFFECTIVE SPECTRAL EFFICIENCY. MANY MORE SITES REQUIRED. 6 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 7. Growth ... the ugly, the bad and the good. CAGR REFS TO YEAR 1 (THE NEW MAYA’s) 176% YoY GROWTH RATE DEMAND SUPPLY 131% ITS VERY NORMAL TO PRESENT 116% A DEMAND GROWTH RATE 107% 99% WITHOUT 91% 85% 79% 73% - REFERENCE - MENTION OF SUPPLY SIDE THOUGH SUCH A NUMBER IS IN ALL EFFECT OF LITTLE MEANING. 176% 93% 90% 83% 68% 54% 53% 42% 35% Yr1 Yr10 Be careful & critical when faced with growth rates ... The New Maya’s might be at playing at your cognitive bias. 7 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 8. Growth ... is the sky the limit? LIMITED? ? Technology Usage adaptation Adaptation #Users Usage per User 8 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 9. Growth ... technology adaptation. Population Availability Economics LIMITED! 2017: 45+% of MEA1 Technology adaptation #Users 2013: ca. 30% of MEA1 on 3G or better 1 Pyramid Research MEA. 9 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 10. Growth ... usage adaptation. Pricing Use Cases Cellular off-load Convenience CELLULAR TV 20 hrs. per week TV viewing Cloud ? Technology Spectral capacity Network Speed @ 1Mbps unicast stream Device performance 20 GB per Month per user Transport infrastructure 2017: 1.5 GB Cellular! LIMITED? Cellular Usage Adaptation Usage per User 2013: 300 MB Cellular! per Month per User in MEA1 1 Cisco VNI MEA 10 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 11. MEA mobile data growth. Illustration MEA ~ to CEE 2017 Penta-Byte per month 40% of USA in 2017 2013 15% of APAC in 2017 <2011 2010 Cisco VNI <2011 MEA Pyramid Research 4Q12? MEA 2Q12 2007 2Q11 2012 2Q10 2010 USA reach this MB-level in 2011 Mobile broadband uptake in %. Mega-Byte per subs per month Sources: Pyramid Research data until 2017 & Cisco VNI for MEA 2011 to 2017. Note: The Flags illustrates what year a certain value was reached by that given country compared to MEA projections. 11 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 12. MEA growth & diffusion UMTS will peak at 50% penetration. Billions of Subscriptions 50% 2G 2G remains for a 3G (too) long time LTE tying up valuable spectrum! Sources: Pyramid Research data until 2017; after 2017 authors own assessment based on technology growth and diffusion dynamics. 12 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 13. Why MEA Growth might be different? Illustration PREPAID GROWTH DYNAMICS 13 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 14. Western Europe ... They have had it! Illustration 2020 1.7 0.9 2012 2.1 1.9 0.91 1.6 0.8 2.33 5.4 81% <100% PHH DHH FBB M2M 2008 2.0 1.2 0.47 1.5 0.7 2.36 4.1 63% ~10% Icon PHH DHH FBB M2M TV PC 1.9 0.4 0.00 Mobile subs Smartphone Tablet 2.37 2.6 51% <2% People Display HH with HH with per HH per HH Fixed BB M2M PHH DHH FBB M2M Subscr. Note: HH stands for House Holds. 14 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 15. MEA ... We want connectivity! Illustration 3+ number of Displays 8+ Smartphones increase 2020 0.33 0.9 Doubling of Displays 40 Smartphones increase 2012 4.8 3.3 0.5 0.30 0.6 4.66 5.0 5% <5?% PHH DHH FBB M2M 2008 3.5 0.4 0.1 0.29 0.4 4.70 1.4 3% ~0% Icon PHH DHH FBB M2M TV PC 2.2 0.01 0.00 Mobile subs Smartphone Tablet 4.69 0.7 2% ca. 0% People Display HH with HH with per HH per HH Fixed BB M2M PHH DHH FBB M2M Subscr. Note: HH stands for House Holds. 15 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 16. The mobile broadband journey! Voice revenue decline (likely faster than data revenue uptake) Messaging revenue decline (with Smartphones & OTT uptake) Cash and margin pressure from new technology introduction. Cash and margin pressure from sustaining data demand. 16 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 17. The Ugly: Telco-OTT Challenge ... Illustration LEGACY VOICE WEU LEGACY MESSAGING Between 2011 - 2021 WEU MEA Between 2011 - 2021 Between 2011 - 2021 -30% -50% -15% MEA Between 2011 - 2021 +20%? * Sources: Pyramid Research (until 2017) and other analyst projections. (*) It is hard to believe that SMS revenues will grow in MEA. Will depend a lot on Smartphone penetration and mobile data deployment. 17 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 18. Mobile broadband…feels like this? 18 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 19. The Good: mobile data revenue growth ... ×180 WEU Illustration Between 2011 - 2021 180 Million Subs ×2.5 On very dense networks BUT MEA Between 2011 - 2021 based on 1800/2100 grids 1.6 Billion Subs On fairly coarse networks ×5 based on 900 grids DATA VOLUME Comfortable & sustainable Network Challenges (The Bad?) Network Basis for coping with to be overcome Future Growth. to cope with Future Growth. Sources: Pyramid Research (until 2017) and other analyst projections. 19 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 20. Capacity fundamentals CAPACITY Ci = BANDWIDTH Bi × EFFICIENCY Ei × CELLS Ni MHz Mbps per MHz per Cell # Business as Usual New spectrum New technologies New macro × (VERY) COSTLY BaU (COSTLY) VERY COSTLY Innovation Re-farming Improvements Small-cells × COMPLEX + EFFICIENT BaU (COSTLY) (VERY) COSTLY Radical Spectrum sharing Spectrum sharing Site sharing COMPLEX BUT EFFICIENT EFFICIENT Leapfrog Network Capacity & Quality within Financial KPIs 20 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 21. Spectrum fundamentals SPECTRUM ACQUISITION SPECTRUM RETENTION SPECTRUM PERFECTION 21 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 22. MEA state of mobile broadband 2020 CAPACITY Ci = BANDWIDTH Bi × EFFICIENCY Ei × CELLS Ni MHz Mbps per MHz per Cell # Demand in 2020 to 2012 ratio (Cisco VNI for MEA). 50 × (CAGR 63%) Supply in 2020 to 2012 ratio 4–8× 1.5 × 2- 5× Macro-based 9 – 60 × Low & high Incl. LTE, but × ( Ksmall-cell >1) × frequency blend efficiency blend Incl. small-cells 2012 Utilization Compensated Demand (i.e., directly comparable to Supply) 10 – 20 × 2020 Mobile Broadband Networks in MEA likely to cope with expected demand BUT ONLY WITH MUCH MORE SPECTRUM & MANY MORE SITES NOTE: It should be well understood that there is a possible disconnect between demand & supply and that to make the two comparable the utilization needs to be considered. 22 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 23. Spectrum acquisition & retention . 23 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 24. Spectrum perfection Illustration LTE TDD UMTS GSM Mobile Data Mobile Data Mobile Data Capacity overlay & 10MHz 10MHz 75 (40) MHz Small Cells NOT macro-option 4 – 7.5 +2600MHz (NEW) +2100MHz (NEW) 1800MHz REFARM 900MHz REFARM +800MHz (NEW) TYPICAL OPERATOR SPECTRUM POSITION IN MEA NOTE: I am assuming that E-GSM @ 900MHz has been implemented. 24 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 25. Spectrum re-farming and migration dynamics. Illustration Customer and Technology migration dynamics 100% 80% LTE 60% No 2G adds 40% 3G 20% 2G 2G buy-out 0% TIME Decline growth Spectrum management dynamics LTE 2G 3G 2G LTE 3G 800 MHz 900 MHz 1800 MHz 2100 MHz NOTE: The above is not an emerging MEA example. Also not ethat spectral re-farming to UMTS requires that there is multiples of 5MHz available. 25 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 26. Spectrum efficiency MODERNIZATION 4 MULTIPLEXING GAIN ANTENNA INNOVATION CUSTOMER MIGRATION YOUR NETWORK ON LATEST & GREATEST TECHNOLOGY ? IF YOUR CUSTOMERS ARE NOT! … SO WHAT! 26 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 27. Need for (small) cells … Oh yes! CAPACITY Ci = BANDWIDTH Bi × EFFICIENCY Ei × CELLS Ni MHz Mbps per MHz per Cell # 2011 Simplified Illustration Supplied (max) 2×10 MHz HSPA+ 42 DC Urban “hot” zone DL ca. 10 Gbps @ 2.1GHz DL 0.97 / UL 0.34 1,000 Macro Cells1 UL ca. 3 Gbps ×15 ×4 LTE ×1.5 LTE ×2.5 LTE 2020 LTE Demand 2×20 MHz LTE 2x2 (cat. 3) Urban “hot” zone @ 1800MHz DL 1.45 / UL 0.86 Up-to 2,500 Cells 2 DL 100 Gbps + 2x20 MHz +1,500 on-top UL 30 Gbps @ 2.6GHz of exiting network Small cells required!!! CAGR ca. 35% 2 Femto-cell off-load!!! 1 Urban “hot” zone cell is defined as a cell with a range less than 500 meter, 2 Assuming 70% load as design rule. 27 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 28. MEA needs for MHz & Sites How many new sites? IF  Maximum 2 25 MHz 1 Economics cannot allow for  Eff: 0.8 – 1.5 Mbps/MHz/Cell these site numbers if macro!  Assuming Cisco VNI for MEA  Uncertainty 50k sites & 2 yrs. Demand for small cells and alternative off-load techniques How much additional MHz? IF  Never more than 200K sites  Eff: 0.8 – 1.5 Mbps/MHz/Cell  Assuming Cisco VNI for MEA  Uncertainty 10 MHz & 2 yrs. Realistic for operators to acquire additional 2×40 MHz Also highly likely to be blend of low & high frequencies. 1 This could for example correspond to 2x10 MHz @ 900MHz & 2x15 MHz @ 2100MHz. 28 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 29. Economics of providing lots of capacity BANDWIDTH Bi × EFFICIENCY Ei × CELLS Ni MHz Mbps per MHz per Cell # 4–8× TCO 1.5 × TCO 2 – 5+ × TCO • New Spectrum. +++ • Modernization. ++ • Macro Cell Splits. +++ • Spectral re-farming. n • Higher order MiMo. ++ • Small Cell ++ • Accelerated customer ++ • Beam forming (AAA). ++ deployment. migration (re-farm). • Cognitive Radio. + • Cellular + WiFi + • Carrier Aggregation. n • Carrier Aggregation. n hybrids. • Spectrum Sharing. -- • Coordinated Multi- n • Off-loading to WiFi & - Point (coMP) Tx/Rx. Femto-cells. • Spectrum Sharing. -- • Network Sharing -- HIGH CAPEX (NEW SPTRM) BaU / HIGHER CAPEX HIGH TO VERY HIGH CAPEX HIGH OPEX (MKT INVEST) LOW OPEX EXPOSURE. HIGH TO VERY HIGH OPEX NOTE: TCO nomenclature is the following: (+++) VERY HIGH, (++) HIGHER, (+) HGH, (n) neutral, (-) LOW TCO / POS NPV & (--) VERY LOW TCO / POS NPV. 29 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 30. Best place for small cells … at peoples home? Illustration Up-to 80% of all cellular data traffic generated in no more than 3 cells. data voice 00:00 6:00 8:00 10:00 12:00 14:00 17:00 22:00 Femto Cell Small Cells Femto Cell @Home On the @ Work On the @Home (1 – 2 Cells) Go (2 – 4 Cells) Go (2 – 3 Cells) NOTE: WiFi is just a bridge to better cellular small-network systems become main stream with controlable spectrum assets and E2E Customer Experience Management. 30 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 31. Economics of small cells? * Extension of existing infrastructure more economical than new Small-Cell Network (if the choice is there!) TCO Breakpoint 1 ca. 20 Small-cell Nodes (compared to new macro-site!) * Note: the above is based on WEU cost distribution. Differences are likely to occur for other markets / regions, 1 Based on WEU cost structure. 31 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 32. Small cells scaling challenges - Capex Illustration Equipment 100 per unit <2 per unit 30k Macro Equipment Core transport 6k annualized Capex equipment Feasible < 120 annualized Capex + antenna ? < 600 per unit Small-cell Node civil works Similarly 50 Node Small-cell CW should be Macro-site Small-Cell network < 1,200 per unit Small-cell Node 1 Annualized Capex Annualized Capex LARGE SCALE SMALL-CELL DEPLOYMENT REQUIRE a QUANTUM-LEAP in ECONOMICS of scale & DEPLOYMENT INNOVATION. 1 this is equivalent to no more than 60 hours of technical labor in US not considering materials. 32 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 33. Small cells scaling challenges - Opex Illustration Rental: 100 per unit energy <2 per unit Macro lease 10k require Small-cell node unit lease to be O&M no more than transport Feasible < 200 per anno! rental ? Transport: Macro transport 8.5k require Small-cell node unit transport Macro-site 50 Node solution to be better than Annual Small-Cell network < 170 per anno. Opex Annual Opex OPEX SCALING is one of the BIGGEST CHALLENGES for LARGE-SCALE SMALL-CELL NETWORK DEPLOYMENT. 33 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 34. What should we be passionate about SPECTRUM PERFECTION, PERFECTION & PERFECTION. EARLY SITE DENSITY PLANNING CRUCIAL FOR SUSTAINING GROWHT1 BE RADICAL ADAPTING INNOVATIVE CAPACITY ENHANCING STRATEGIES 1 See Refs by Iris Barcia & Simon Chapman (Keima Wireless, http://www.slideshare.net/zahidtg/radio- challenges-and-opportunities-for-large-scale-small-cell-deployments 34 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 35. MEA 2020 cellular data challenges. MOBILE BROADBAND NETWORKS WILL BE THE MAIN GATEWAY TO INTERNET. LACK OF ECONOMICAL HIGH QUALITY TRANSPORT INFRASTRUCTURE COULD SLOW DOWN BROADBAND GROWTH. EVEN WITH SPECTRUM AVAILABILITY & PACED TECHNOLOGY MIGRATION CELLULAR SITES WILL INCREASE DRAMATICALLY ACROSS MEA COMING YEARS. 35 March 19, 2013 Dr. Kim Kyllesbech Larsen, Broadband MEA 2013.
  • 36. Thank you! Dr. Kim Kyllesbech Larsen

Notas do Editor

  1. Maybe do a cognitive bias experiment related to growth rates?
  2. Animation wise … initially I ll be showing 176% CAGR (nothing else). Then showing the demand curve, then the rest of the CAGR and the annual growth. Finally I ll show the Supply curve. Make the point that it has little point in just talking about a growth rate without specifying the reference point.