2. A Little Bit About Me…
Business Marketing student at the University of
Nevada, Reno

3. A Little About Me…
Graduating May 19, 2012!

4. A Little About Me…
• Interested in a career in the event
planning industry

5. As an Event Coordinator:
I would strive to execute successful:
• Corporate events
• Meetings
• Fundraising Galas
• Conferences
• Conventions
• Other Special Events

6. Why Internet Marketing?
The Internet is redefining the relationship between businesses
and consumers, for the first time in history a small to medium
sized company now can reach all over the globe to share
information about it's products and services.
Source: http://www.amban.com/why.html

7. Why Internet Marketing?
• Build relationships with your current and
potential customers
• Communicate with consumers
• Create an approachable and personable brand
image.
• Understand what your customers want and
how you can satisfy their needs.

8. Benefits of Internet Marketing
• Measurable and definitive way to target your
market and and position your business
Traffic is increased:
-SEO
-Pay-per-clicks
-Advertising campaigns on websites

9. 10 Steps to Effective Online Marketing
1. The Importance of Google
• approximately 80% of all searches being conducted via Google
• focus SEO effort on this search engine.
2. Keyword Selection
• Pick keywords that are relevant, but also fairly easy to rank.
• Look for multi-word phrases or ‘long-tail keywords’
3. Content is King
• establish yourself by creating extraordinarily helpful content.
• Take decisive action to ensure prospective customers are attracted
to your site and can find answers
Source: http://blog.hubspot.com/blog/tabid/6307/bid/6297/10-Steps-to-Effective-Online-Marketing-For-Small-Businesses.aspx#ixzz1s2hjWy00

10. 10 Steps to Effective Online Marketing
4. Generosity is Also King
• give away information, access to tools, etc.
• earns you inbound links which improves your search engine
rankings
5. Social Media
• Focus on the top three social media venues: Twitter, Facebook,
and LinkedIn.
• help the community rather than push products
6. Calls-to-Action
• provide something of value that solves a problem for visitors
• tempting call to action will lead them down the sales funnel.
source: http://blog.hubspot.com/blog/tabid/6307/bid/6297/10-Steps-to-Effective-Online-Marketing-
For-Small-Businesses.aspx#ixzz1s2igDS4i

11. 10 Steps to Effective Online Marketing
7. Landing Pages
• Leads should be confronted with an inescapable case for
leaving their personal information on the form.
• Having one offer, recapping benefits, and a short form are
all key.
8. Lead Nurturing
• follow up calls to action with a ‘thank you’ email
• further entice leads down the sales funnel with additional
free offerings
Source: http://blog.hubspot.com/blog/tabid/6307/bid/6297/10-Steps-to-Effective-Online-Marketing-For-Small-
Businesses.aspx#ixzz1s2jFZdWZ

12. 10 Steps to Effective Online Marketing
9. Tracking Progress
• Select a strategy based on experience with customers and
industry to get people to both visit and convert on the
website.
• Implement a complete internet analysis tool-suite to help
figure out what’s working and what’s not.
10. Patience & Tenacity
• long term strategy only rewarding those who approach it
with patience and tenacity
source: http://blog.hubspot.com/blog/tabid/6307/bid/6297/10-Steps-to-Effective-Online-Marketing-For-Small-Businesses.aspx#ixzz1s2k5QJBJ

13. Handig Model

14. Social Media Platforms for Small Business
• Small businesses are leaders when it comes to social
media.
• Center for Marketing Research University of
Massachusetts, Dartmouth discovered small
companies more successful than Fortune 500 using
social media
Source:http://www.openforum.com/articles/the-best-social-media-platforms-for-your-business

15. Social Media for
Small Business
• One of the most effective ways to promote
your business is by using social media
platforms.
• 80% of consumers trust their peers versus
20% that trust ads

16. Facebook for Small Business
• 850 million users
• Expand your sphere of influence
• Gives you an opportunity to reach a large
group of people.

17. for Small Businesses
Three basic tools reach your current/potential
customers:
Facebook Fan Pages:
• Business page is known as a “fan” page.
• Unlike profiles, fan pages can be “liked” by
anyone without having to accept a fan
• No restrictions on amount of likes
• Free, and easy to set up
• Assist in finding target audience
• Interact with your “fans” by commenting on posts
• Gain exposure for your brand or business.

18. Facebook Ads
• Advertise to your specific target market
Target:
-geographic areas
-age groups
-specific information about customers
• Users can like or unlike certain ads that they
don’t like, which results in better ads

19. F Facebook Groups
• Allows for discussion among members
• Additional features like profiles or pages.
• Can be created for your industry
• A great way to reach your potential
customers by initiating conversation about
your industry or company.

20. How to Make Effective Fan Pages:
• Use that info tab!
• Explain what your company does, how you’re
unique and give them details.
• Write this information specifically for your
Facebook audience
• Keep it informal and easy to read

21. Post Useful Information
• Don’t post countless updates about the same
thing
• Post content that is useful to your fans.
- Articles related to your industry with links
- Coupon codes
- Information on new products
- Links to things that fans will find useful

22. Ask Questions:
• Get fans involved in your page
• Ask open-ended questions to get the
most impact.

23. 3 Reasons to Use Facebook
Advertising
• http://www.youtube.com/watch?v=sCx-
dJ033M8&feature=share

24. How Small Businesses Should Use
Twitter
Twitter is becoming one of the most powerful marketing tools for small
businesses

25. Using Twitter
Interactive media platform
Allows businesses to:
- handle customer relations
- establish a loyal customer following.

26. Tips for Small Businesses
1. Use Twitter to Increase Your Visibility
• Participate and interact with others
• One way to gain more followers is to
participate in a Twitter chat.
• Here is a link to a schedule of Twitter chats:
https://spreadsheets.google.com/ccc?key=ruaz3
GZveOsoXUOOt86B3AQ#gid=0

27. Share Content
• Use Twitter as a channel to promote your
content by sharing blog posts and links to
other channels
• Promote each post you write
• By writing around 5-6 times per week you can
link to each post on 3-5 times
• Look for experts in your industry and link to
their content as well.

28. Use Twitter to Drive Sales
• Include trackable codes in your Tweets for your
online and offline sales.
• Link to a product page on your website and add
a special code for followers to use at check out
• Only use this code on Twitter
• Do the same for your retail locations
• Experiment with Tweeting these codes at
different times of the day to see when it’s most
effective.

29. Speak Like a Consumer
Talk about your product like consumers would
• People don’t want to be harassed, but they do
want to feel like they are listened
to, appreciated, and special.
• Research what consumers are saying about
your product and how they are searching for it

30. Should your Small Business use
?
12 million unique visitors per month
• Generating more referral traffic to websites than
YouTube, Reddit, Google + and LinkedIn
combined.
• Tell your business’s unique story
• Another level of relationship building
• Increased traffic
• Increased brand loyalty.

31. How to Get Started
• Get an invitation from a friend who is already
registered on Pinterest
• Request an invitation directly from the
website
• Facebook or Twitter account can be used to
create a profile and login to Pinterest

32. Start Pinning!
• Browse through the images and videos and
pin visuals that help tell your company’s story.
Pinterest works best for:
- Retailers
- Hotels
- restaurants
- beverage companies.
If your businesses is a small B2B company that is non
visual Pinterest may not be the right marketing tool.

33. The Power of
http://techcrunch.com/2012/03/14/this-is-
everything-you-need-to-know-about-pinterest-
infographic/

34. The Social Media Revolution 2012
• http://www.youtube.com/watch?v=0eUeL3n7
fDs&feature=related

35. Effective Strategies to Manage Social
Media
1. Analyze your Business
• Look at exactly what you are trying to promote
• Identify your target customers
• Know what your business’ strengths are
2. Sign up for Social Media
• The best sites to engage in as a beginner are Facebook
and Twitter.
• As you gain experience, look into using LinkedIn,
Google+, YouTube, Pinterest and others that are
popular

36. Post Content
• Add content to your page before you start
adding friends and followers
Provide valuable content:
-discuss your industry
-post pictures of your business
-post videos on YouTube or Facebook

37. Add Friends and Followers
• Look for key influencers, news outlets,
bloggers and city officials
• Add just a few people at a time and repost
their content immediately
• Comment on their posts or mention them
• Gaining their trust
• Use Facebook ads to advertise your business
for a relatively cheap price

38. Engage Your Followers
• Build relationships with people on your social
media sites
• Don’t pitch them your service or product
• Share stories and leads with them even if they
have nothing to do with your business

39. Engage Your Followers
On Facebook:
- Comment on the links that they post on your wall
- Wish them a happy birthday
- always acknowledge them.
On Twitter:
- Re-tweet your followers stories and comment on them
- Reply to all messages
- Stay authentic
- Join in on Follow Friday where people share with their
friends who they like to follow.

40. Stay In The Game
• Don’t get lazy and start to slack on replying to
people
• Get your alerts sent to your mobile phone and
respond constantly

41. Building Your Social Media Platform
• Be patient!
Networking is not a short term activity and will take
a lot of time and patience.