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PRESENTED BY: HOANG LE, JEFF COUTU, VANESSA FIGLIOLA, BENJAMIN OBRONT
+ =
Digital
Technology &
Innovation
Pi
Working Spirit
People & Insight
DigiPi
Our Vision
To be the leading boutique creative agency which adapts the most innovative
technologies and insightful solutions to not only brand and organizations but
also the marketing industry.
Our Mission
To connect the brand to people with unique, innovative, and insightful
digital solutions to drive client’s business forward.
Our Values
We value strategic thinking and work with attention to detail as well. We
are always ready in preparation and rehearsal because we believe that
when the show is on, it must go on.
S
O
W
T
- Excellent communication skills.
- Expertise in building good
customer-client relationship.
- Gifted in problem-solving
- Creatively dynamic.
- Strong professionalism and
expertise.
- Well-experienced employees.
- Team-oriented.
- Broad in competition.
- Costly services.
- Slow business seasons
- Limited services offering.
- Only one “in-house” location.
- Fixed number of working teams.
- Client loyalty
- Shift in employee work or career
preferences
- Alteration in desire for a product
or service
- Reduced budget for project
production
- Brunt change in communication
technology
- Democratization of creativity
- Actualize endorsements
- Creating firm client-based
relationships
- Co-branding with other peculiar
agencies
- Frontline of technological
advancements
- New services
- Development into niche markets
Assessing and
Defining the Problem
Step One
Creative Brief
Step Two
Start-up
Meeting/Project Start
Step Three
Creative Process
Step Five
Client Kick-off
Meeting
Step Four
Quality Control/
Client Sign- Off
Step Six
Project Post Mortem
Step Seven
IMC Planning
Social Media Strategy
Content Strategy
Digital Media Strategy
Campaign Management
Social Media Campaign
Management
(Facebook, Instagram, Youtube,
etc.
Ideas
Creative Technology
Design & Copywriting
Web/App/Video Production
Intro to Advertising - DigiPi Agency
Intro to Advertising - DigiPi Agency
Intro to Advertising - DigiPi Agency

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Intro to Advertising - DigiPi Agency

  • 1. PRESENTED BY: HOANG LE, JEFF COUTU, VANESSA FIGLIOLA, BENJAMIN OBRONT
  • 2.
  • 3. + = Digital Technology & Innovation Pi Working Spirit People & Insight DigiPi
  • 4. Our Vision To be the leading boutique creative agency which adapts the most innovative technologies and insightful solutions to not only brand and organizations but also the marketing industry. Our Mission To connect the brand to people with unique, innovative, and insightful digital solutions to drive client’s business forward. Our Values We value strategic thinking and work with attention to detail as well. We are always ready in preparation and rehearsal because we believe that when the show is on, it must go on.
  • 5.
  • 6. S O W T - Excellent communication skills. - Expertise in building good customer-client relationship. - Gifted in problem-solving - Creatively dynamic. - Strong professionalism and expertise. - Well-experienced employees. - Team-oriented. - Broad in competition. - Costly services. - Slow business seasons - Limited services offering. - Only one “in-house” location. - Fixed number of working teams. - Client loyalty - Shift in employee work or career preferences - Alteration in desire for a product or service - Reduced budget for project production - Brunt change in communication technology - Democratization of creativity - Actualize endorsements - Creating firm client-based relationships - Co-branding with other peculiar agencies - Frontline of technological advancements - New services - Development into niche markets
  • 7. Assessing and Defining the Problem Step One Creative Brief Step Two Start-up Meeting/Project Start Step Three Creative Process Step Five Client Kick-off Meeting Step Four Quality Control/ Client Sign- Off Step Six Project Post Mortem Step Seven
  • 8.
  • 9. IMC Planning Social Media Strategy Content Strategy Digital Media Strategy Campaign Management Social Media Campaign Management (Facebook, Instagram, Youtube, etc. Ideas Creative Technology Design & Copywriting Web/App/Video Production