How do you make your content stand out? How do you connect with your audience when there are so many other businesses and brands competing for our attention? In today's saturated digital space, it's more important than ever to stand out in a memorable and meaningful way. The best way to do that is by becoming a personality-driven content brand.
21. Shit Copy (n) generic content; content
that provides no insight or originality;
without any voice or personality; fails to
engage, entertain, or inspire the reader.
22. Newsletters blabbing on about NOTHING.
COPY-AND-PASTE blog posts.
BLAH BLAH BLAH social feeds.
Videos NOBODY CARES about.
36. The combination of
qualities that make you a
likeable and interesting
person.
Relentlessly compelled by the
need to accomplish a goal.
Information that informs, entertains
and benefits people using the
likeable qualities above.
37.
38. One of a kind. Don’t
be afraid to aim high. Everything you do starts with
your customer and what they need.
With some attitude and energy.
We’re all human.
People want to
connect with people.
Do the opposite of the obvious.
Makes sense to them
on a personal level.
48. Our brains crave new experiences.
Don’t be afraid to push boundaries.
Be novel
49.
50.
51. They’re more likely to buy.
Emotionally connected customers are 52%
more valuable than average customers.
52. More likely to spend more.
70% of users who feel a connection to a brand
spend twice as much as those who don't.
MORE!
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53. More likely to be loyal.
82% of consumers with an emotional
connection to a brand will remain loyal.
54. More likely to promote you.
80% of consumers with high emotional engagement
will promote a brand to their friends or family.
55. Don’t get me wrong.
Making PERSONALITY-DRIVEN CONTENT has
never been easy. It will take time, hard work,
passion and creativity.
56. But with more content being produced
than ever before, it’s more important
than ever to stand out in a meaningful,
memorable way.
62. is a creative copywriting service
for companies who want to make an impact with their
copy and connect on a deeper level with their audience
(then turn those positive vibes into cold hard revenue).
http://www.persuasivetriggers.com/