Did you know parents start making summer camp plans for their kids as early as February? How will parents find out about your summer camp offerings? Charlotte Parent Magazine reaches over 103,122+ parents and we have several marketing strategies to help summer camps reach our audience.

1. with...
How will parents find out about your camp offerings?
SALES & MARKETING ASSISTANT:
KIA O. MOORE
KMOORE@CHARLOTTEPARENT.COM

2. When do parents start thinking about summer camps?
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Parents start making summer camp plans for their kids as early as February.
Charlotte Parent Magazine reaches over 103,122+ parents
Charlotte Parent Magazine is available in more than 800 locations throughout
the metro-Charlotte area
Charlotte Parent Magazine has several ways for summer camps to reach our
audience

3. Reach the Charlotte Parent Magazine audience through:
(1) Content Marketing [Print]
(2) Digital Marketing [Interactive Web]
(3) Email Marketing [E-Blast]
PRINT
INTERACTIVE WEB
E-BLAST

4. SUMMER CAMP PROMOTIONAL CAMPAIGN
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From mid-January to early-March, Charlotte Parent Magazine
focuses on promoting area summer camps to our readers
We use several promotional tactics to keep our readers
informed about Summer Camps in the area:
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Broadcast TV= Camp Week with WCCB Charlotte
Print Media= Summer Camp content in print magazine for
February Issue
Online Media= Summer Camp content on the website under
Summer Camp Tab
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From Dec. 2012 – July 2013, The Online Camp Fair had over 65,000
page views and 20,000 unique visitors to the camp pages alone
Social Media= Post on Facebook, Twitter, Pinterest, & Instagram
about The Online Camp Fair, the Summer Camp print issue, & the
Online Camp Directory

5. PRINT MAGAZINE ADS
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Print ads available year-round
Charlotte Parent Magazine camp-themed articles run
from January - March
To learn how to get your summer camp ad placed in
the camp-themed issues call:704-248-5223

6. PRINT MAGAZINE DIRECTORY
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Camp Print Directory will run in February Issue
Receive DISCOUNTED PRICING for placement in the
printed version of the Camp Directory with the
purchase of a Print Magazine Ad
See a sample page from our Printed Directory by
clicking the button:
AD DESIGN
Call for pricing:704-248-5223

7. ONLINE CAMP FAIR
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Online Overnight Camp Fair starts Dec. 1
Online Day Camp Fair starts Feb. 1
Online Camp Fair Marketing Packages include:
 Camp logo
 Photos Gallery (Up to 5 photos)
 100 word description
 Address, Location, & Phone
 Direct email link
 3 minute video (provided by the camp)
 PDF of Flyer/Brochure (provided by the camp)
 Menu of Services
 Coupon or Discount Offer to prompt parents to register
 Listings placed on the homepage of the camp fair
Call for pricing:704-248-5223

8. E-BLAST
Your camp can be showcased in our
Online Camp Fair Marketing Email Blast
 3 Mass Emails sent to our newsletter
subscribers will occur the:
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 Last
week in January
 First week in March
 First week in May
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Call for pricing:704-248-5223

9. MORE INFORMATION…
The Media Consultants at Charlotte Parent Magazine
want to help you plan an effective
Summer Camp Marketing Strategy!
Contact Us for more information:
704-248-5223
advertising@charlotteparent.com
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