This document discusses blockchain and its use with Salesforce. It introduces NBS Consulting as a specialized IT consulting and development firm that is a Platinum Partner of Salesforce in the MENA region. NBS Consulting helps companies across industries with their digital transformation process. The document discusses how blockchain can be a driver of business growth when used with Salesforce for digital transformation. It positions NBS Consulting as a leader in Salesforce CRM consulting and implementation in Morocco, North Africa, and French-speaking Africa.

1. Blockchain
& Salesforce

2. A Propos
Cabinet de conseil et de développement spécialisé en système
d’informations. Partenaire Platinum de Salesforce dans la région MENA
basé sur Casablanca, NBS Consulting accompagne les entreprises de tous
les secteurs dans leur processus de transformation digitale.
L’Enjeu: Être un levier de croissance des entreprises en accompagnant le
processus de transformation digitale avec le leader Mondial du CRM,
Salesforce.
Le Positionnement: NBS Consulting est leader du consulting CRM et
d’implémentation des solutions Salesforce au Maroc, dans la région du
Maghreb et d’Afrique Francophone.
Les Services: répartis selon 4 univers métiers, allant du consulting au
change management en passant par le CRM & Stratégie et l’intégration.
La TEAM: NBS Consulting est soutenu par une équipe experte et certifiée.
Les consultants ambitieux et expérimentés sont forts de leur maîtrise des
technologies et des usages du numérique.
Les Valeurs: l’Excellence, l’Innovation, la Passion et la Réussite.

3. TRUST !
Trust is a belief in a probability
that a person will behave in
certain ways.
Paul Thagard Ph.D.
3

4. TRUST !
Trust is the certitude that a
code will behave in certain
ways.
Chakib Lemkhantar.
4

5. Chakib
LEMKHANTAR
Senior Technical Consultant
Chakib.lemkhantar@nbs-consulting.net
5

6. What is blockchain
& how it works ?

7. 7
Need of a third party to
complete a transaction.

8. 8
Need of a third party to
complete a transaction.
● Money
● Time
● Confidentiality

9. 9
Let’s use a centralized
database !

10. 10
Let’s use a centralized
database !
● Security
● Installation & Maintenance Cost

11. 11
Let’s distribute the database !!

12. 12
How it works ?
A 100 MAD
A B
A 100 MAD
Genesis block

13. 13
How it works ?
A 100 MAD
A -> B 50 MAD
A B
A 100 MAD
Genesis block
New Block
(Need to be verified by B
before persist)

14. 14
How it works ?
A 100 MAD
A -> B 50 MAD
A B
A 100 MAD
A -> B 50 MAD
Genesis block
Verified !

15. In a blockchain network...
Every block is verified by all the
nodes before persisting it to all
distributed databases.
15

16. In a blockchain network...
Every block is verified by all the
nodes before persisting it to all
distributed databases.
16
● Immutability …
How can we assure that no
modification has been processed
on a verified & persisted block ?
Answer : with the chain... :)

17. 17
How blocks are chained ?

18. 18
How blocks are chained ?
The chain should also be difficult
to reproduce !
Solution : Proof of work

19. 19
Proof
of work

20. 20
Consensus
Algorithms

21. 21
Examples of application
Spotify has acquired the Brooklyn-based
blockchain startup Mediachain Labs,
whose team will join the company’s office
in New York where they will work on
developing better technology for
connecting artists and other rights holders
with the tracks hosted on Spotify’s service.
https://techcrunch.com/2017/04/26/spotify-acquires-
blockchain-startup-mediachain-to-solve-musics-attribution-
problem/

22. 22
Examples of application
“We’re going to see a lot more of this type
of cross-cutting action across industries,
where companies rally round blockchain
technology to create a common data model
that can deliver more value to the
customer.”
Andrew Conn.

23. 23
Pessimistic view...
“I’m not saying that they’re
useless, but I have yet to find an
example where the things they do
are worth the problems they
bring.”
Bruce Schneier.

24. 24
Thanks!
Any questions?
Chakib.lemkhantar@nbs-consulting.net