What is social prospecting and why do you need it? How do you effectively judge ROI of social media? Learn the importance of not only using social media, but of measuring social media, including specific sites such as Facebook, Twitter and Foursquare. Find out more about using social media in a business setting.

1. Social Prospecting
Why It Matters…

2. But Where’s the ROI?
• Data keeps getting bigger and bigger
• Yet everyone jumping on the social media band
wagons have very different ideas of how to track
• SOCIAL MEDIA ROI

3. What To Worry About

4. Engagements
• Don’t just follow people and tweet out “free ads”
• Tweet to customers, tweet to locals, engage with
followers
• Keep it relevant, and they will come

5. Quality Over Quantity
• Provide your followers with QUALITY tweets,
links and photos
• They will thank you… and continue to follow you

6. Listen
• Your fans are already out there, go find them
• Listen to what they’re saying about you and the
competition to better understand what you
should be doing as well

7. PROSPECT (socially)
• After listening and engaging with fans, rank fans
based on loyalty, influence and similar factors
• Can’t necessarily determine exact ROI, but you
can determine your worth based on top
influencers and their networks
• Base giveaways and special offers around these
influencers to gain benefits

8. Let’s Connect!
Katherine Gear
E-Commerce Specialist
•About Me
•Linked In
•@Katgear