2014 is just around the corner, as are some essential shifts in the digital marketing world. Browse these top digital market trend predictions to find out more about this shift. Predictions include social media integration, content strategy, the important of visuals and video and more. What will your 2014 digital marketing strategy include? Embrace the new trends to ensure your company is engaging current customers and placed properly to touch new fans as well.

1. +
2014 Digital Trends
Eight marketing trends that will shape
the upcoming year

2. +
Social Media
• Social media marketing is no longer an option
• 90% of small businesses are using social
• 74% view it as an important tool
• The bandwagon period has ended, companies
must now learn how to provide meaningful content
and engage customers via the channels they are
using

3. +
Content Marketing
• Content strategy google searches has skyrocketed
in the past few years
• Just because you’re embracing social doesn’t mean
you’re doing it right
• Content marketing can help increase social and web
traffic and engagement

4. +
Visual Web
 A picture
is worth 1,000 words, especially on social
channels
 The
popularity of apps such as Instagram and
Snapchat show the value in strong visuals
 Facebook
posts with photos experience 5.8% more
engagement

5. +
Importance of Video
 A close
second to the photo revolution will be video
 Instagram,
snapchat and vine have also proven that
video, when it’s short and sweet, can be highly
engaging towards the right audience
 Don’t
at all
focus on virality, that will happen organically if

6. +
UX Focus
 Customers
are on desktops, tablets and mobile
searching your site – all in one day
 Websites
need to be easily accessed on each
channel and provide similar experiences
 UX
is needed more than ever to ensure the web
experience is seamless or your abandon and
bounce rate will continue to increase

7. +
Real Time Marketing
 Success
with this has varied (see Oreo blackout ad)
but real time marketing is necessary on occasion
 Can
easily increase engagement when done well
 Can
also tarnish your brand if done in poor taste
 Proceed
with caution!

8. +
SEO Shift
 SEO
 It’s
now relies on social signs
not dead, strategy just needs to shift
 Need
to include long tail keywords and provide
engaging content to increase social signs
 Provide
authentic value to your customers and this
algorithm shift will benefit you

9. +
Let’s Connect!
Katherine Gear
E-Commerce Marketing
Manager
•About Me
•Linked In
•@Katgear