MUUZ is a suite of mobile applications for museums, art galleries and trade shows. Featuring native applications for iPhone, Blackberry, Playbook & iPad
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
MUUZ Mobile App Suite
1. Museums, Galleries & Artistic
organizations of all types are evolving
to meet the unique opportunities in the
mobile digital world developing all
around us.
MUUZ is a suite of mobile apps that
spans across all major platforms,
offering a unique & engaging in-venue
experience
for your visitors.
2. challenge
decreasing visitor numbers
attracting new visitors
how do you get new, younger visitors into museums & art galleries?
engaging with visitors in creative ways
keeping visitors interested throughout exhibits
curbing in-venue photography
how do you keep people from using their cameras in museums?
3. smartphone market
north american mobile platform growth
50
37.5
25
12.5
0
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10
iPhone Android Blackberry
4. smartphone market market
european mobile platform
2010
0 12.5 25 37.5 50
Apple Blackberry Android
5. smartphone market
mobile platform market by country (europe)
UK
DE
FR
0 7.5 15 22.5 30
Apple Microsoft Blackberry Google
6. evolve
change without compromise
apps compliment & enhance an exhibition, but don’t distract
deeper content
by providing deeper content, visitors gain a fuller understanding of your
exhibition
wider reach
apps allow you to reach people even while they’re not at your venue
7. benefits
bring interactivity to your collections
add layers of interactivity & content to your collections
manage shared information
by giving people sharing options of QR code content, they will be less
likely to use there cameras
share content via Twitter, Facebook & email
reduce overhead
reduces the need for expensive audio tour hardware & management
8. the company
Mobile app suite
iPhone, Blackberry, Android, iPad, Playbook
partnerships
apps being developed for THEMUSEUM, Art Allies, CAFKA
the team
Kevin Hansen // Creative Director
Jason Kleinbub // Blackberry Developer
Jason Powell // Software Architect
John Bolton // iOS Developer
9. the app
self managed
you create & manage content yourself, making it quick and
flexible
inform & educate
keep visitors up to date on new events & exhibitions
engage
use the powerful embedded tools to create an interactive
experience for your visitors
10. create
content management system
a simple web interface for the creation & management of all of
your content
text, image, video & audio
image galleries, youtube videos and audio tours can all be
included in your application content
create & manage QR codes
create your content and a QR code is automatically generated
for you to print out and place in your venue
11. inform
EXHIBITIONS
photo galleries, video, audio & text content
EVENTS
event info, date, time, location, google maps integration
FLOORPLANS
interactive floorplan of your venue
VENUE INFORMATION
google maps, pricing,
12. engage
qr codes
create & place QR codes along with your exhibition to give
access to additional multimedia & text content
scan
visitors can use the app to scan QR codes & learn more
about the pieces in your collection
video, audio tours, image or text content are all available
think creatively
use QR codes to create scavenger hunts, direct people to
other interesting exhibits or use them in your marketing
initiatives
13. track
QR analytics
track visitors progress through your venue
analyze the success of exhibitions & specific pieces
track the success of marketing campaigns
18. process
discovery
we get to know your organization & learn about your visitors.
design
design an interface becomes an extension of your brand &
integrates into the visitors’ experience seamlessly
launch
we submit the apps into the appropriate app stores for you &
train your staff on how to create & manage content
19. investment
$9,000 - $15,000 / year
white labelled implementation of the existing product
exhibitions, events, venue info, QR scanner
$25,000 - $50,000 / year
custom designed interface to match your brand with existing
featureset
exhibitions, events, venue info, QR scanner
commission
we can develop additional features & custom applications to
20. the future
upgrades
as the platform evolves, your apps will automatically be
upgraded to work with new phones & technologies
new features
as the platform evolves, new features & options will be made
available to you
partnership
as your organization evolves, we will work with you to add new
features and adapt the apps to suit your growing needs