10 minute presentation for BNI 5280 Force. Communicating and Connecting with customers visually and vibrantly.

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2. Kevin Tracy
BFA - Kansas City Art Institute
Reads Too Much
Designs Stuff
Missions, Peru
Pastor, Denver
Owner, KTD
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3. What is good communication?
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4. 4
It helps people find their way.

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It’s more than one thing.

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SEO, Copy, & Social Media.
(see also: Kyle, Coit, & Rachel)

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It requires connection.

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It takes some work.

9. 8 Key Questions
• Why does the organization exist? (profit isn’t good enough)
• What problems does it solve? (or is it just a hobby?)
• How is it making a difference? (bigger impact than cash)
• Why should I support it? (buy from it?)
• How can I be confident that my funds will be used effectively?
• How do I see the difference I am making with you?
• Besides money, how can I join the cause? (belonging)
• How can I (donor, volunteer, interested party) make a difference?
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10. Communicate
visually
Global Orphan Relief
New website
Email templates
Communication strategy
Ongoing positioning
Content coaching
Collateral design
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11. 11
There is no fold
anymore (email)
Global Orphan Relief
New website
Email templates
Communication strategy
Ongoing positioning
Content coaching
Collateral design

12. 12
Nothing beats
a changed life
Global Orphan Relief
New website
Email templates
Communication strategy
Ongoing positioning
Content coaching
Collateral design
Video
Same logo

13. 13
Even logos wear
bell bottoms
Restoring the Soul
2009 logo and website.
2015 New logo
& website
email templates
communication strategy
ongoing positioning

14. 14
Sites have short
shelf lives
Restoring the Soul
2009 logo and website.
2015 New logo &
website
email templates
communication strategy
Ongoing positioning

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Nonprofits
can be sexy
Acirfa / Zambikes
Lighthouse AW
First Baptist Prosper
Negocios 8

16. 16
Sometimes
more is better
Church Facility
Solutions
New logo and website
email templates
communication strategy
Ongoing positioning
Content coaching
Collateral design

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Again, the
shelf life
Church Facility
Solutions
New logo and website
email templates
communication strategy
Ongoing positioning
Content coaching
Collateral design

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Integrated Comms

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Integrated Comms
• Story
• Print
• Web
• Simple
• Spoken word
• Consistent Story
• Consistent Voice
• Consistent Evidence

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77%
8%
9%
6%
Where’s your slice?

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77%
8%
9%
6%
Target rich environment
Where’s your slice?

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Who are you reaching?
• Whose problems do you solve? (hero)
• What problems do you solve? (guide)
• What is your current brand? (tools & solutions)
• What sets you apart? (experience)
• What connects to the mission field/potential partner?
• Inspiration? Aspiration?
• Volunteers? Partners?

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What story are you telling?
• More than a logo
• Simple is good!
• Bigger narrative than just "what we do."

24. What are you inviting people to join?
• Turning volunteers to partners
• Empower vs. Direct
• Building community
• Co-Laborators (Pauline)
• You are not a product
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“People are weary of being asked to do the least they
can possibly do. People are yearning to measure the full
distance of their potential on behalf of the causes that
they care about deeply.”
Dan Pallotta: The way we think about charity is dead wrong — TED Talks

26. 303-548-9647
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