2. Birth of SEA BR Game
“Immediately catching up with the new trend, many net shop
owners have installed Fortnite Battle Royale quickly to meet
the gamers who want to replace PUBG with a completely free
game that is smoother on most.”
There have been several online FPS games covering SEA game market but those are aged ones
SEA online game market is run by PC café and the pc spec is worse than Korean and Chinese one
PUBG shocked SEA shooter gamers too but they cannot find good place to play it
In this situation, Fortnite attracted those shooter gamers with its low-requirement and casual game style
Fortnite BR dominates SEA by replacing PUBG
3. ROE - Turning Point
Tencent started their experiment via <Ring of Elysium> in SEA
Developer Tencent
Publisher Garena
Territory IDN, TH, (VTN)
Launching Date April 18th, 2018
Genre Battle Royale (Hardcore)
Engine Quicksilver (Tencent own)
We should keep ours eyes on the way how SEA game market changes by this game launch
This would affect the market share of Fortnite and other FPS games
4. Core features of ROE
①
② ③
① PUBG Copy
Able to feel 90% similarity to PUBG
Anyone who played PUBG adapts to ROE quickly
② Twice as many weapons as PUBG
Many weapons are in the game
Not just the number but types also
③ More beautiful environment
Different to PUBG’s wilderness
There are various and delicate environment
5. Low Spec – the best adv.
Min Spec ROE Fortnite H1Z1 PUBG
CPU i3 2.4 i3 2.4 I5 Quad I5-4430
RAM 4GB 4GB 6GB 8GB
Video GTS 250 Intel HD 4000 GTX 280 GTX 960
Recom. Spec ROE Fortnite H1Z1 PUBG
CPU i5 2.4 i5 2.8 I5 Quad I5-6600K
RAM 8GB 8GB 8GB 16GB
Video GTX 750 Ti GTX 660 GTX 560 GTX 1060
ROE needs only 4GB ram to run the game and it works perfectly
PUBG can shows the best graphic quality with its full spec but players have to pay more
ROE is can be the best substitute for low spec PC players with its similarity of PUBG
6. Global Strategies of Tencent
Buy All
Self Develop
Recapture
Bought all kinds of BR genre games
Launched 2 mobiles and Opened ROE CBT
Going to encroach the global PC market with ROE
Tencent is ready for launching PUBG, Fortnite, and H1Z1
They will seize the China online shooter market with globally proven games
The launched games like Cross Fire and Paladins also are preparing BR mod
Launched 2 mobile games with PUBG IP contract
Tencent tried to copy the feeling of PUBG with less pc spec requirement by ROE
Garena opened ROE for SEA region which is the best test bed for online game
Tencent can publish PUBG and Fortnite in China but they are not its own
ROE, low spec PUBG, can be the best challenger for hoping to play PUBG or other BR
With its own engine of Quicksilver, Tencent will make its debut in Steam and global market
7. Conclusion
1. Depending on Garena is risky
Tencent can test their own PC BR game ROE in SEA market
If Garena does publish ROE first in SEA, who else would Garena give full support?
Garena might not be the best answer to seize the SEA market, so need to find other local ones
Tencent acquired Garena years ago
2. Optimize to run with 4GB ram
PUBG made huge pc upgrade market globally but there are regions which feel unaffordable
ROE runs well on 4GB PC with PUBG feeling but H1Z1 does not
If one really want to make success in SEA market, it should run well on 4GB ram pc
ROE runs well with 4GB PC
3. Quality Upgrade
ROE provides amazing environment with its low pc spec
SEA game market is maintained by net-café and owners would choose the best cost-effective title
The title should shows the latest graphic quality without paying more
They are poor but they wants the latest one