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2011 BtoB Magazine Net Marketer Seminar "Marketing innovation"
1.
B-to-B Magazine NetMarketer
Breakfast “Having one’s cake [ice cream] and eating it too.” February 16, 2011 Kevin Cox Senior Director, Marketing SAP
2.
© 2011 SAP
AG. All rights reserved. 2 Marketing innovation continues to grow the sales pipeline faster than capacity Social Media going mainstream Mobile is picking-up Content marketing expands into new venues Marketing goes real-time Online retail continues to take market share Yes, integrated marketing is important-again! Metrics for social media Total customer experience
3.
© 2011 SAP
AG. All rights reserved. 3 How to manage expanding demand Awareness Interest Desire Action
4.
© 2011 SAP
AG. All rights reserved. 4 First, we expanded traditional capacity Awareness Interest Desire Action More telemarketing More head count Added inside sales
5.
© 2011 SAP
AG. All rights reserved. 5 Now, we’re harnessing the same forces to expand capacity at the top and down through Stimulating awareness Engaging communities Collaborating networks of interest Experiencing products www.sap.com Online product experiences
6.
© 2011 SAP
AG. All rights reserved. 6 www.youtube.com/sap
7.
© 2011 SAP
AG. All rights reserved. 7 www.thesocialcustomer.com
8.
© 2011 SAP
AG. All rights reserved. 8 SAP EcoHub [app store] echohub.sdn.sapc.om
9.
Product Experience “Monday
Morning Memo” experience.sap.com © SAP 2007 / Page 9 Intro video – quick tutorial on Explorer Video – establishes business problems Live Explorer application
10.
© 2011 SAP
AG. All rights reserved. 10 Product Experience “2010 Football Experience” experience.sap.com Explore 60 years of World Cup matches. Analyze shot location by match Make predictions for the matches in predictor model
11.
Thank you
12.
© 2011 SAP
AG. All rights reserved. 12 No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology. Java is a registered trademark of Sun Microsystems, Inc. JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. © 2011 SAP AG. All rights reserved Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that this document is subject to change and may be changed by SAP at any time without notice. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages.
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