Introductory presentation given on 15/9/2013 at Daniel Wagner's Expert Success Summit.

1. Click to edit Master title styleHow To Write a Book in 90 Days
Kevin Bermingham
Strategic Business Book Expert
Helping business owners, entrepreneurs and specialists
to publish a strategic business book that boosts
credibility and increases profits.

2. Click to edit Master title style
Why You Should
Write a STRATEGIC
Business Book

3. Click to edit Master title styleWho is Kevin Bermingham?
 Worked as an engineer, selling time for money
 Liked my work, earned just enough to get by, and
lived in a house I could hardly afford
 Felt trapped and knew my future would be 'more
of the same‘
 Dreamed of being free and retiring aged 30, then
35, then 40...
 My best friend died at age 40 - so I woke up!
 Successfully PLANNED a project - retire before 50
 Got bored travelling the world and wrote a book
 Built a training & publishing company in 90 days

4. Click to edit Master title styleWhat Will You Discover?
1.The 3 reasons to write a
strategic book
2.The A-B-C formula for
writing a strategic book
3.My proven 7-step
sequence

5. Click to edit Master title styleTop 3 Reasons to Write a Book
1.Public Acclaim
2.Personal Achievement
3.Profit from Sales
3

6. Click to edit Master title styleWhat Chance of Success?
 The average book title in America sells about
500 copies. Publisher's Weekly (2006)
 The LA Times receives 600 to 700 books for
review each week. Steve Wasserman, book
review editor
 A larger publisher must sell 10,000 books to
break even. Brian DeFiore, Maui Writers
Conference
 Bowker reports that over three million books
were published in the USA in 2010. Bowker
Report (2011)
 Publishers Want Authors to do Own Promotion!

7. Click to edit Master title stylePublish To Become an Expert
 Experts write books, so authors must be experts
 Publishing positions you as an EXPERT
 STRATEGIC book - profit from being an EXPERT
There are 3 ways a book demonstrates expertise
1. Specialist
 Identifies issues
2. Expert
 Identifies problems & solutions
3. Consultant
 Delivers solutions
3

8. Click to edit Master title styleA-B-C the Strategic Book Formula
 Plan to Achieve strategic clarity
 Publish to Boost personal credibility
 Productise to Create profitable collateral
A strategic book acts like a
brochure or business card on
steroids.
Don’t waste time selling your
book, let your book sell you!

9. Click to edit Master title styleStrategic Books Promote You!
 A book leverages your TIME: you do the work
once, then exploit it forever more.
 Purpose of a strategic business book is to
PROFIT from being an EXPERT!
 It’s better than a sales brochure, it FILTERS
people IN, or OUT!
 Give it away – it’s an ‘Industrial-strength
business card’
 ARTICLES, BLOGS, NEWSLETTERS, CDs and
VIDEOS that promote you and services
 Framework for creating trainings, seminars and
workshops Here’s a great example....

10. Click to edit Master title styleThe Seven Secrets
“I was immediately booked for a 15 min radio interview on my
topic when I mentioned I’d published a book on the subject. A
few months later, it happened again - with a different station
– a full hour’s interview! Now they want me to do PODs”
Helen Turier RGN MAR, author of four books

11. Click to edit Master title styleI Can Smell the Aroma of Success!
I attended a ministerial event earlier in
the week and all I did was tell some
important person that I had just written
a book and what the book was about.
Now I've just been offered an
opportunity to undertake a professional
doctorate. I can smell the aroma of
sweet success.
Ruth Oshikanlu
Midwife and health visitor, author of 'Tune In To Your Baby'

12. Click to edit Master title styleINTRODUCTION & OVERVIEW
The -day
Book Programme
90

13. Click to edit Master title style
There are two reasons why projects
commonly fail.
 The first is lack of planning to ascertain
each of the necessary steps.
 The second is that the project lasts too
long and people lose focus.
An ideal project should last no more than
90–100 days until completion.
MATTA, N. F. and ASHKENAS, R. N.
‘Why good projects fail anyway’
Harvard Business Review, Sep 2003
Why Do Most Projects Fail?

14. Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS
8-Week Coaching2-Day Planning Publishing
Writing a Book

15. Click to edit Master title style
1. Sure-Fire
Strategy
2. Bullet-Proof
Outline
Chapter
Two
Chapter
Five
Publish Amazon
& Kindle
3. Fool-Proof
Writing Plan
Chapter
One +
Chapter
Six
Chapter
Seven +
Print &
Dispatch
Chapter
Three
Chapter Four Cover & Copy
Edit
Design &
Typeset
DAY-90
Book
Delivered
TM
Project
Completion Kit
Celebration
Dinner &
Awards
Media
Promotion
Pack
Consolidate
& Proofread
2.Prototype 3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote
TM
The Successful Author 90-Day Book Programme
A Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less
Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing
C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop
KindleA
B
C

16. Click to edit Master title styleThe 3 Keys to Intensive Writing
1. Coaching
Provides SUPPORT
Weekly, 60 minutes group webinar
2. Mentoring
Provides KNOW-HOW
Clear processes, plus 999 helpline via email
3. Accountability
Provides MOTIVATION
Weekly, 15min one-to-one via Skype
3

17. Click to edit Master title styleIt’s NOT for Everyone!
My system won’t work for people who are:
 Just starting out and have nothing to offer
 No good at what they do
 Picky or need lots of discretion - I have a
RIGID formula and that's what we use
 Perfectionists who won't accept Pareto’s
80:20 rule
 Too detail-oriented and have no 'big picture'
 Just want to 'help people', or to publish a
message for no reward
 Can't string two sentences together
 Have never written a dozen pages in their life

18. Click to edit Master title styleIt’s NOT for Everyone!
 ‘Know-it-alls’ who aren’t coachable
 People who say “if only”
 People who aren’t committed to
their own success
 People who won’t learn to work with
tight deadlines
 ‘Big talkers’ who can never deliver
what they promise
 It’s DEFINITELY NOT for dreamers
who won't commit to action

19. Click to edit Master title styleWhat is The FIRST Step?
 Discover much more about
these seven secrets by reading
The Seven Secrets of Successful
Authors
 You can download Chapter One
FREE, from
www.TheSuccessfulAuthor.com

20. Click to edit Master title styleWhat is The FIRST Step?
 Discover much more about
these seven secrets by reading
The Seven Secrets of Successful
Authors
 You can download Chapter One
FREE, from
www.TheSuccessfulAuthor.com

21. Click to edit Master title styleHow To Write a Book in 90 Days
Kevin Bermingham
Strategic Business Book Expert
Helping business owners, entrepreneurs and specialists
to publish a strategic business book that boosts
credibility and increases profits.