Developer Kevin A. Barnes and client Megan McGee described the process of getting the new ExFabula.org website off the ground and establishing a cycle of continuous improvement. Ex Fabula is a nonprofit that strengthens community bonds through the art of storytelling. Ex Fabula migrated its website from Joomla to WordPress in 2014, moved its online ticket sales from a third-party vendor to the Ex Fabula website (with WooCommerce) in 2015, and migrated from a .com to .org domain in 2016. This talk examined that experience from both client and developer perspectives. Presented at WordCamp MKE 2016 on September 18, 2016.

1. KevinA. Barnes & Megan McGee
WordCamp MKE 2016
September 18, 2016

2. Presentation available at: http://kevv.co/wcmke16/

3.  Website /WordPress Experience
 Hand-coded my first website (for fun) in 1995
 Created my first WordPress site in 2004
 Responsible for web development at Milwaukee
agency Creatonomy from 2006 to 2011
 Currently a Digital Experience Project Manager at
Aurora Health Care
 Webmaster for ExFabula.org

4.  Public Allies Milwaukee alum
 Background inTheatre, Literature, and
Spanish
 Passionate about personal stories and their
ability to connect individuals and create the
conditions for empathy
 Ex Fabula co-founder (fall 2009)
 Ex Fabula Executive Director since 2013
 Knows enough web stuff to be dangerous

5.  What is Ex Fabula?
 The Ex FabulaWebsite Project
 Success Factors
 Questions and Answers
 Appendix: Resources

6.  What is Ex Fabula?
 The Ex FabulaWebsite Project
 Success Factors
 Questions and Answers
 Appendix: Resources

7. Ex Fabula
Ex Fabula is
committed to
strengthening
community
bonds through the
art of
storytelling.

8. Ex Fabula
Ex Fabula is
committed to
strengthening
community
bonds through the
art of
storytelling.

9.  What is Ex Fabula?
 The Ex FabulaWebsite Project
 Success Factors
 Questions and Answers
 Appendix: Resources

15.  What is Ex Fabula?
 The Ex FabulaWebsite Project
 Success Factors
 Questions and Answers
 Appendix: Resources

16. Success Factors
Communication

17. Success Factors
Empowerment

18. Success Factors
Trust

19.  What is Ex Fabula?
 The Ex FabulaWebsite Project
 Success Factors
 Questions and Answers
 Appendix: Resources

20. CONTACT KEVIN
 Email:
connections@kevinabarnes.com
 Twitter:
@KevinABarnes
 Download these slides:
http://kevv.co/wcmke16/
 Website:
https://kevinabarnes.com
CONTACT MEGAN
 Email:
megan@exfabula.com
 Twitter:
@ExFabula
 Download these slides:
http://kevv.co/wcmke16/
 Ex Fabula website:
https://www.exfabula.org

21.  What is Ex Fabula?
 The Ex FabulaWebsite Project
 Success Factors
 Questions and Answers
 Appendix: Resources

22.  SomeTools andVendors used by Ex Fabula:
 Sucuri Security: https://sucuri.net
 WooCommerce: https://woocomerce.com
 Flywheel: https://getflywheel.com
 MailChimp: http://mailchimp.com
 Basecamp: https://basecamp.com

23.  Ex Fabula Season 8 Sponsors: