1.
B2B Social Media Huddle
December 7, 2009
Bracknell, UK

2.
Overall event objective
The aim of this event is to bring together senior communications and
marketing professionals to exchange and share experiences on B2B
social media for mutual benefit. The event is free to attend by
invitation only.
The event is divided into three sections:
1. A general overview of the B2B social media landscape
2. Case study mash-up / unconference
3. Round table sessions on:
 Integrating social media into your programmes in the
right way
 Social media and monetization techniques
Address for event
The huddle takes place in our executive briefing centre.
Dell House,
Cain Road,
Bracknell,
Berkshire
RG12 1LF
Key Contacts
If you have any questions or recommendations for delegates to be
invited, please contact Kerry or Neville.
Kerry Bridge, Dell Neville Hobson, WeissComm Group
Kerry_Bridge@dell.com nhobson@wcgglobal.com
www.twitter.com/kerryatdell www.twitter.com/jangles
07802595209 +44 7824 33 7000
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3.
Agenda – December 7, 2009
09:00 – Registrations & coffees
9:30 to 12:30 - B2B Social Media
 09:30 - 10:30 - An introduction social media – Neville
Hobson, WeissComm Group
 10:30 - 11:30 - Uncommon Sense in a World of
Technology and Social Media – Steve Lamb, Microsoft
 11:30 – 12:30 - The B2B social media business case –
Benjamin Ellis, Redcatco
12:30 to 13:30 – Buffet lunch and networking
13:30 to 15:00 – 25 minute case studies
15:00 – 15:15 – Rest break and coffees
15:15 – 16:15 – Round table sessions
 Integrating social media into your programmes in the
right way
 Social media and monetisation techniques
16:15 – Closing remarks
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4.
Who’s coming?
We are expecting around 70 delegates on the day from a wide variety
of companies and agencies including: Cisco, Dell, Econsultancy,
Edelman, Google, Hill and Knowlton, Hotwire PR, HSBC, Intel,
Juniper Networks, Linkedin, Mediacom, Microsoft, Nixon Mcinnes,
Oracle, pwcom 2.0, Redcatco, Salesforce, Shimmin.biz, Tweetmeme,
VMware, We Are Social, and WeissComm Group – amongst many
others.
About Dell
Dell listens to customers and delivers innovative technology and
services they trust and value.
A few fun facts about Dell:
 Every Fortune 100 company does business with Dell.
 On average 4,000 people talk about Dell online every day
 We ship about 140,000 systems per day, on average – that’s
more than one every second.
 14 of the world’s top supercomputers run on Dell.
 More than 55,000 customers have posted ratings and reviews
on Dell.com.
About FIR
For Immediate Release: The Hobson and Holtz Report is the twice-
weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC. The
Hobson & Holtz Report is one of a series of business-focused
podcasts under the For Immediate Release brand. The full line-up
comprises:
 The Hobson & Holtz Report twice-weekly show at the
intersection of online communication and public relations
 Interviews with newsmakers and influencers from the online
technology and organizational communication worlds
 Book Reviews aligned with our theme of PR/communications
and the online world
 Speakers and Speeches - podcasts of speeches, keynote
addresses, breakout sessions, and other recordings from
meetings and conferences of interest to PR and communication
professionals
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5.
Speaker Biographies
Neville Hobson
Neville Hobson, ABC, is an IABC-accredited communicator, blogger
and podcaster, one of the leading European early adopters and
influencers in social media communication for business.
He is Head of Social Media Europe for WeissComm Group, an
integrated communications company focused on the marketing and
communication needs of the world's leading businesses, based in the
London office.
Neville has over 25 years' experience in public and media relations,
marketing communication, employee, compensation and benefits
communication as well as investor and financial relations. He helps
companies use effective communication to achieve their business
goals.
Richard Binhammer
Corporate Communications, Dell Inc.
Richard is a senior manager in corporate communications at Dell’s
headquarters in Round Rock, Texas, USA. His career has developed
from provincial and federal politics in Canada and (mostly) successful
election campaigns, as well as lobbying, to corporate communications
in the USA, with a little art, photography, good friends and different
cities/regions to explore and enjoy along the way.
At Dell, Richard plans and implements strategic corporate
communications to achieve business success and support/build
corporate reputations. Most recently his responsibilities include new
efforts in social media. He is experienced in positioning diverse
business sectors, senior corporate executives, government officials
and community leaders with key constituent groups, including
extensive media relations and campaign/issues management.
Stephen Lamb
PR Manager, Microsoft
Stephen Lamb works as a PR Manager at Microsoft in the UK. He is
highly technical due to twenty years of experience in software design,
coding, architecture and implementation. Stephen has consulted for
many of the largest and some of the smallest companies throughout
Europe and further afield.
Stephen has been a keen advocate of both community and social
media for many years including six years blogging and three years on
Twitter (@actionlamb). He is well known on the conference circuit and
is very comfortable translating technology features into business
benefits.
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6.
Benjamin Ellis
Director and Co-Founder, Redcatco
Benjamin is director and co-founder of communication technology
house Redcatco. He has worked in the information and
communication technology arena for over 20 years, with involvement
in the Internet and on-line communities since the 1980's. From the
first intranets to today's socially networked businesses, he has
worked at the leading edge of technology in roles that have included
IT management, marketing and engineering, as well as an academic
background in both engineering and psychology.
Today his work is focused on social technologies in the business
environment, combining consulting, training and design. He writes a
number of blogs and has appeared on both radio and TV, explaining
how social media and social networking can help grow business
communities.
Kerry Bridge
Digital Media Communications, Dell Public Sector
Kerry Bridge is part of the Global Corporate Communications team
and leads Dell’s approach to digital media communication worldwide
for their public sector business. She is also part of the Dell social
media team that drives Dell’s central social media strategy.
Kerry has been with Dell for nine years. Prior to her current role, she
has held various communications related positions at Dell including
digital media communications, environmental communications and
internal communications.
Jamie Grenney
Senior Director of Content, Community, and Social Media,
salesforce.com
Jamie Grenney is Senior Director of Content, Community, and Social
Media at salesforce.com. In this role, he is responsible for the
company’s community development and leveraging its presence on
social media sites as part of the company’s effort to create an
ecosystem that enables customer success.
Jamie has been with salesforce.com for over seven years in a variety
of sales and marketing roles, including most recently as product
manager of Salesforce Ideas, the world's first cloud computing
application that enables the wisdom of crowds to drive innovation.
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7.
Michelle Goodall
Online PR and social media consultant/trainer - Econsultancy.com
Michelle Goodall is a consultant and trainer for Econsultancy, a
community where the world's digital marketing and ecommerce
professionals meet to sharpen their strategy, source suppliers, get
quick answers, compare notes, help each other out and discover how
to do everything better online.
She specialises in Online Public Relations and Social Media.
Formerly the Digital Director at Lexis Public Relations, she has over
13 years' online PR and social media marketing consultancy and
implementation experience working on award winning PR campaigns
and providing reputation management and social media consultancy
for many blue-chip organisations including Norwich Union, Coca
Cola, Domino's, eBay, Camelot and Diageo.
Sarah Wright
Enterprise Programmes Marketing Manager EMEA, Juniper Networks
Sarah Wright manages end user enterprise marketing for Juniper in
EMEA. This includes advertising, direct mail and lead generation
activity.
At Juniper, Sarah has created and nurtured a user community in
excess of 10,000 regular, active members using a combination of
social media and direct marketing techniques. In a recent
programme to promote Juniper’s Fast Track certification, they went
from a standing start to over 48,000 visitors this week and saw a
560% increase in certifications.
Henry Clifford-Jones
European Director, Advertising at LinkedIn
Henry Clifford-Jones joined Linkedin in 2008 as European Director of
Advertising. He is responsible for overseeing and developing
LinkedIn’s European advertising business and a range of solutions for
marketers to reach LinkedIn’s rapidly growing European user base. A
core part of his role is focused on building and enhancing
partnerships with leading European advertisers within the B2B, high
net worth and corporate recruitment markets. Prior to joining
LinkedIn, Henry was the European General Manager of contextual
and inline advertising business, Vibrant Media. He has previously
held a variety of management and commercial roles in digital startup
and publishing organisations.
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8.
Benjamin Schneider
Media Consultant EMEA/APAC, Dow Jones Enterprise Media Group
Ben advises public relations and corporate communications
professionals in the UK, Germany, Switzerland, and Austria, as well
as Asia Pacific, enabling the most effective use of their PR and media
relations resources. He brings half a decade of experience in
traditional media intelligence and analysis, with accolades including
an AMEC Communication Effectiveness Award for Best Use of
Evaluation for a Single Event (Crisis communications). Ben graduated
from the University of London and is currently reading for a Masters in
Transnational Media & Globalisation, researching crowd-sourcing and
wiki strategies for consumer led news generation in the face of
journalistic objectivity. He is also a graduated Baritone from the Royal
Academy of Music.
http://solutions.dowjones.com/product-djinsight.asp
<additional speaker bios will be added as the are received>
Recognition
The graphic used on the front page of this document under creative
commons was created by Brian Solis and JESS3.
www.briansolis.com/2009/03/conversation-prism-v20/
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