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Semelhante a Powerful Young LLC CEO Builds Music Career
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Powerful Young LLC CEO Builds Music Career
- 1. Powerful & Young LLC. Kerry Butts jr Project & Portfolio I: Week 3: Exploring your Personal Brand May 25, 2019
- 2. Ever since my oldest brother died when I was at the age of ten years old. I have been learning a lot on my own since. My mother was really the only one raising me and my biological brother since we were kids. She worked her tail off everyday. I don’t think she ever had a comfortable off day til this day.I really didn’t have a father figure in my life besides receiving knowledge from my step father. My name is Kerry but, everybody calls me “Bizzy.” I guess because I’m always up to something productive or always on a hustle. I was known for my hard work around town and out of town. If its something I needed done, I would do my best to figure it out on my own. Most times I could adapt to anything I put my mind to. Lately, I have been doing a lot of mix & mastering for musicians. I also create visuals for audio projects and any other events. I feel I’m unique because not everyone from my area would take the time out to help the next person rather than bash their name. All My work gets instant feedback and most of my customers are satisfied every time. I’m a quick learner and very creative. Most people say I’m self motivated. I’m also a lyrical artist. It’s a 1/10 chance you make it where i’m from. The people feel I have the potential to make it with my music career. IDENTITY
- 3. PROFESSION Potential Job Titles: • Musicians and Singers • Producers • Agents and Business Managers of Artist, Performers, and Athletes Hero Archetype - help individuals overcome all fears during their journey.Using industry techniques to inspire the audiences to be brave and confident about themselves. CEO of My own Company
- 4. • DEMOGRAPHICS: 80% Female, 18-45 years old, Predominately Black, Single, College Educated, Located in South-America. • PSYCHOGRAPHICS: Music lover, Enjoys outdoor activities, spends free time playing with kids outside, adheres to conservative lifestyles and opinions, regularly attends music events. • IDEAL AUDIENCE MEMBERS: Da Baby, CEO(BDB), Southern Artist(2019) Recruiters & Hiring Managers at UMG and interscope Records TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2022) • Land an entry-level composer position at UMG. ‣Connect with, and send a follow up promotional email to, 20 A&R team members on LinkedIn by December 31, 2020. Mid Term: (2025) • Lead a successful music business campaign aimed at expanding artist attendance. ‣Expand year-over-year Musician events attendance by 50% nationwide by December 31, 2025. Long Term: (2040) • Establish a Music Entertainment Company that helps aspiring recording artist increase sponsorships. ‣Save a total of $100,000, complete 10 Distribution Deals, and secure 5 business partnerships by December 31, 2040.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe Creative Suite 70% Time Management 80% Public Speaking 80% SOFTHARD CRM Software 10% WordPress CMS 50% Professional Writing 75% Public Speaking 75% SOFTHARD
- 7. I help hard working, Low income Music Artist build their own Career base by interacting and inspiring American families through entertainment and digital media storytelling. Be your own Boss PROMISE
- 8. CREDENTIALS Work Experience: • 10+ years Mix & Mastering • 10+ years Photographer & Visual Production skills • Great Salesman Education: • Oil & Gas Production Safety Systems (T1 & T2)JHS • Music Business/Production , B.S., Full Sail University(Active Student) • Welding 1(JHS) Awards: • Defensive Player of the Year class of 2014(BasketBall)JHS • Defensive Player of the Year class os 2014(FootBall)JHS I’m credible upon may work ethics. I’m self motivated and a reliable worker. I work hard for future purposes. Just being myself and doing things the right way can lead my clients to the right direction, building trust in a partnership.
- 9. COMPETITION Oshane Kirlew Industry Experience: • (CEO)Revo Digital Solutions Education: • Current student enrolled in Music Business M.A at NYU Steinhardt School of Culture, Education, and Human Development • Muhlenberg College Leadership Experience: • Co Founder/CEO of Revo Digital Solutions • Partner/Business Development Strategist of Fortitude Development • Co-Founder/COO/A&R of Paradice Records Skills and Proficiencies: • Music industry- 20 endorsements • Social Media - 19 endorsements • Song Writing- 15 endorsements Kerry Butts jr Overall Online Presence: • More than 200 connections, banner image not yet customized, professional headshot, Well organized details throughout profile, articles published, active on social media, URL customized, 3+ Business websites • Grade: Above Average 75 out of 100 Industry Experience: • Unknown (Still Attending School) Education: • Current student enrolled in Music Business/Production, B.S. at Full Sail University Leadership Experience: • Multiple Leadership Roles within my own organization Skills and Proficiencies: • Social Media Marketing- 1 endorsement • Audio Mix & Mastering - 1 endorsement • Public Speaking - 1 endorsement • Creative/Visual Production- 1 endorsement Overall Online Presence: • Less than 50+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two or more content pieces, no articles published, 10+ Artist Pages, 1 Business site, active on personal social media accounts, URL customized • Grade: Average, 50 out of 100
- 10. COMPETITION Tracie Kalkbrenner Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Kerry Butts jr Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: Unknown (Still Attending School) Education: • Current student enrolled in Music Business/Production, B.S. at Full Sail University Leadership Experience: • Multiple Leadership Roles within my own organization Skills and Proficiencies: • Social Media Marketing- 1 endorsement • Audio Mix & Mastering - 1 endorsement • Public Speaking - 1 endorsement • Creative/Visual Production- 1 endorsement Overall Online Presence: • Less than 50+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two or more content pieces, no articles published, 10+ Artist Pages, 1 Business site, active on personal social media accounts, URL customized • Grade: Average, 50 out of 100
- 11. BRAND POSITION Renewing honor, courage, and commitment in American culture by helping individuals become more Responsible, more Reliable, and becoming their own Boss. KERRY “BIZZY” BUTTS JR Kerry earned the nickname “Bizzy” in the Music industry based on his personal experience with music and his hard work ethics. “We” Can Get The Job DONE
- 12. NETWORKING & MARKETING Industry Events & Organizations • Bayou Country Superfest 2019 ‣ May 25,2019 | Baton Rouge, LA • Seafood Trap Fest & Block Party ‣ May 26,2019 | New Orleans, LA • Bandito Festival ‣ June 22,2019 | Baton Rouge, LA Digital Marketing • Primary Content: est. Youtube channel called “illMuzikTv” to perform live events and music related content. • Primary Tools: Instagram - promote Content through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting important content concerning current music production techniques. • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase music production skills and Photographic shills.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking CEO/Founder of a company with at least 25 yrs of experience in music industry; family man that upholds Christian values, May. 2022 Formal Education • Complete Music Business, B.S. by expected graduation date in 2022 Technical Skills • Set up Productive Artist sites, Dec. 2019 • CEO of my Organization(PAY), May 2022 • WordPress 5 Essential Training - Lynda.com, May 2019 Soft Skills • Writing Formal Business Letters & Emails - Lynda.com, Oct. 2019 • Business Writing Principles - Lynda.com, Oct. 2019 • Join local Culture Organizations and regularly attend monthly events, starting Nov. 2019 • Improve Portfolio Presentation - fs.bizsite.klbutts.com, Dec. 2020
- 14. Kerry Butts jr You know how the Music industry fanbase has been gradually changing over the past decade? Well, what I do is create original content from companies or clients to inspire and build their beliefs. I have always been creative with the work I do and my clients are mostly satisfied with their results. I want to bring back the original sound in music. I feel its too many artist in the music industry thats depending on deals and other people’s advice. I want to make a statement that You are the Business, its just how you sell yourself as a business partner. Hard work does pay off. “