Have a product and need to get in touch with big name companies to make deals? The founders of Back To The Roots explain how they did it. Nikhil Arora & Alejandro Velez founded Back to the Roots in 2009 as seniors at UC Berkeley. They’ve created two award-winning products: the Mushroom Kit and AquaFarm. Both are sold in over 10,000 retailers, including Whole Foods, Nordstrom, and Target. Back To The Roots is bootstrapped and in 2012 they sold $5m+ in mushroom kits. Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code. See the whole talk here: https://www.youtube.com/watch?v=h3EAxeNIaeU

1. Making food
personal again
Alejandro Velez & Nikhil Arora
BACK TO THE ROOTS

2. #hustlecon
Our Story
@BTTRVentures

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Our Story
@BTTRVentures

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Our Story
@BTTRVentures

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Our Story
@BTTRVentures

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V 1 V 2 V 3 V 4
A journey in design
@BTTRVentures

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Mushroom Farm
@BTTRVentures

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Distribution at all Whole Foods locations nationwide
@BTTRVentures

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Kickstarter campaign

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Water Garden
@BTTRVentures

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Traditional, industrial milling removes the most nutrient-dense
parts of the kernels to maximize shelf-life and profit.
@BTTRVentures

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Stoneground Flakes
@BTTRVentures

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Breakfast Toppers
@BTTRVentures

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Walter Robb, Co-CEO, Whole Foods
@BTTRVentures

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SUSTAINABLE
Product Innovation Lens
KID FOCUSED DESIGN-LED
@BTTRVentures

32. backtotheroots.com
ALEJANDRO VELEZ & NIKHIL ARORA
CO-FOUNDERS
#hustlecon@BTTRVentures

33. #hustleconwww.hustlecon.com