1. Evaluation Question 4
How did you use new media
technologies in the construction and
research, planning and evaluation
stages?

2. CONSTRUCTION
• When filming our music video we used the Canon EOS 650D camera to give a high quality
edge to our filming. We used this camera to not only film our music video but also take still
shots to be used for the construction of our digipak and magazine advert. The use of this
camera enabled us to present our filming skills such as creating a time lapse and using auto
focus to centrally frame significant actions. (e.g. Auto focusing on a band member pulling the
strings on the guitar.)
• Furthermore, we also used multi coloured stage lights to add to the atmosphere of our
concert scene and make it more lively like a conventional rock music video.

3. • For the post production element of our music video, we used the program
FinalCutPro on the IMac’s to import and edit our video.
• We were able to cut footage and use various transitions and effects to
make our video successful and engaging for an audience. One major effect
we used was the black and white film stock to give it a grainer edge and
portray the protagonist’s emotions. For example, when the protagonist is
walking around in London and in his house. As well as this we also used
slow motion and zooms to help focus on important aspects of our video.
For instance, when the protagonist is sitting in his garden the footage
slows down.
• The soundtrack for our video also had to be edited so it would fit in with
the visuals and most importantly be in time with the lip sync. This involved
using precision editor to cut parts out which would be relevant.

4. • For our digipak and magazine advert we used the
program Fireworks. This program is an advance software
for editing images and we were able to use different
tools including cutting techniques so we could cut
specific images and place them onto our final product.
We changed the colour saturation and contrast to make
the images stand out and more appealing. Moreover, we
were able to add texts and stylise the fonts which would
be significant in informing the audience.

5. RESEARCH
• The internet played an important role in helping me gather research. I
used the search engine ‘Google’ to find specific websites/images which
would be useful to me.
• Sites such as ‘www.kingsofleon.com’ and ‘Google images’ were beneficial
to me as it gave me a flavour of the of style and image of Kings of Leon
and how they perform in certain music videos. I therefore used this
information to appeal to their target audience through the use of similar
features in my music video, digipak and magazine advert.
• For elements of my research, I used ‘Prezi’ and ‘PowerPoint’ to present my
findings. From using Prezi I was able to copy and paste images and write
information on different music videos. Not only that but I was also able to
use frames and arrows to make my findings more presentable. Using
PowerPoint was very easy for me to display information as it is a software
I’ve been accustomed to using over the years. I was able to use arrows and
text box to annotate images so they would be clearer to read.

6. • We used a range of digital technologies for audience research. For instance, we
used the flip cameras and PhotoBooth on the Imac to film our focus group and
feedback. These footages were edited on FinalCutPro from which we were able to
present the reviews from our animatics, final cut, digipak and magazine advert.
This edited footage was then uploaded to YouTube so it would be accessible on
our blog.
• We used social networking sites such as Facebook and Twitter to give us an
understanding of how famous artists and bands promote their music/albums. We
primarily focused on features which appeal to target audiences which we found
would be beneficial to ours.
• All the research conducted was eventually posted onto our blogs so they would
look presentable and easy to read. I enjoyed using different technologies as it
enabled me to be more creative and experiment with different programs/software
I was particularly weak on.

7. PLANNING
• We used digital technologies within the planning element for various
things.
• When creating a storyboard, we drew images onto a piece of paper and
scanned them into the computer through the use of the program ‘Paint’
so we could experiment what the images would look like on screen.
• To create our animatic we filmed each drawing using the flip cameras and
imported them into FinalCutPro. We also imported images from Google
Images which we went onto further editing on Fireworks. We thought this
would create a sense of realism for our animatic and it would enable us
see how the footage would look like using real images.
• We imported our soundtrack on FinalCutPro as well, so we could cut our
footage and position the soundtrack and visuals matching.
• The significance of the animatic was to portray how our music video
would turn out and if any changes (e.g. Longer takes, effects, transitions
etc.) were needed in order to relate to a target audience.

8. • For the planning of our digipak we found a layout
through the search engine Google, to give us a
platform to experiment with. We used Fireworks to
enable us to move around different images to see what
position on the digipak they would look best.
• For the planning of our magazine advert, we referred
back to research and analysis of professional music
adverts enabling us to determine how a successful
magazine advert should look like. We experimented
with images on Fireworks, using different colours and
texts to identify the best suitable design for our advert.

9. EVALUATION
• I have also used digital technology in the construction of my evaluation questions
in a variety of ways:
 Evaluation Question 1:
For this I used Microsoft Word to create a 9 frames to analyse how we used
conventions of the rock genre and how we subverted them. I created this by print
screening images from our music video on YouTube, then cropping and positioning
it beside each other. I then used the shapes tool and text box to help present my
ideas. Once this was complete I once again print screened and uploaded it to
‘Imugr.com’ so I could edit and save the image to post onto my blog. This program
was quite easy and simple to use as I was familiar with it.
 Evaluation Question 2:
For this I used the site ‘Prezi.com’. In using this site I learned how to import images
from Google and my computer and also create different frames and arrows. Being
able to do this made my work much more presentable and much easier to read
key information. I enjoyed using this site as it enabled me to be more creative and
use different skills to display information.

10.  Evaluation Question 3:
For this question I created a short director’s commentary on
Windows Live Movie Maker. I had downloaded audience feedback
videos from YouTube and imported them into the program. I muted
these footages and recorded a narration explaining how each
feedback benefited us. I also added title/texts and transitions to
make the video look more interesting. I found this director’s
commentary quite interesting to create as Windows Live Movie
Maker was a program I had no experience of using. By constructing
this commentary I was therefore able to learn new things such as
recording narrations over footages.
 Evaluation Question 4:
For this question, I had chosen to create a PowerPoint as it is a
program I am very comfortable with using. I was able to copy and
paste images and use text to both make the information more
interesting and engaging – something I am confident in doing.