Presentation from Kenshoo CRO, Ted Krantz, SVP of Product, Will Martin-Gill, and MD of Client Excellence, Susane Berger, shared at Kenshoo's K8 Summit on September 16th, 2014.
4. 4
A Day in the Life. . .
New
Channels
No
Time
Scale Change
Customer
Journey
Pace of
Integrating
multiple
systems
Budget
Mgmt
Keeping
Tactical
Execution
Up
Audience
Targeting
Competitive
Advantage
Reaching
Customers
Creative
Optimization
Budget
Allocation
Scale
Cross
Device
Efficiency