presentation on INdia INfonine

2. Presented By
Kenny Kurian Ajay
Mrudula Putrhran
Swati Shetty

3. BRIEF HISTORY OF IIFL
 IIFL (India Infoline Finance Ltd.) was founded in 1995
by Mr. Nirmal Jain (Chairman and Managing Director) as
an independent business research and information
provider.
 It gradually evolved into a financial services solution
Provider
 IIFL has a network of 3000 business locations spread
over more than 1000 cities and towns across India.

4. COMPANY PROFILE
 India info line (IIFL) is the brokerage firm of India infoline group, a
fastest growing financial services solution provider in India.
 It is listed on BSE (532636) and NSE (indiainfo) for securities trading.
 It offers a entire range of financial products including stocks, derivatives,
commodities, insurance, fd's, loans, bonds etc.
 Equity / commodity broking and research is the key offering IIFL
 IIFL has a wide network of 4000+ branches spread over 900+ cities across
India
 IIFL won the 'Best Broker With Global Presence' award at the BSE IPF –
D&B equity broking awards 2012
 IIFL reported the Average Daily Turnover of rs 4,355 cr in equity and rs
2,254 cr in commodities.

5. TAGLINE/ SLOGAN
 Knowledge is the edge; Its all about money, honey
USP
 One of the leading players in the Indian financial
services space
TARGET GROUP
 Urban and Rural Investors

6. VISION
 To be recognized nationally and internationally
as a specialized construction organization
comparable with the best in the field covering
the entire spectrum of construction activities
and services in the financial sector.

7. MISSION
 To earn global recognition by providing high
quality products and services in time and in
conformity with the best engineering
practices.

8. CORPORATE STRATEGY OF IIFL
The corporate strategy has been to let customers make
informed decisions and to simplify the process of investing
in stocks. To know the brokerage system of the share
market. to know the various exchanges of share markets all
over the world. Provide best product and services to the
customer. To know the rules and regulation of SEBI.

10. REASONS TO CHOOSE IIFL
 EXPERIENCE - IIFL has more than eight decades of trust and
credibility in the Indian stock market.
 TECHNOLOGY - With our online trading account you can buy and
sell shares in an instant from any PC with an Internet connection.
 ACCESSIBILITY - IIFL provides ADVICE, EDUCATION, TOOLS AND
EXECUTION services for investors

11. PRODUCTS OF IIFL
 Equity Trading Platform (Online/Offline)
 Commodities Trading Platform (Online/Offline)
 Portfolio Management Service.
 Mutual Fund Advisory and Distribution.
 Insurance Distribution.
 Depository Services.
 Research Report.

12. MUTUAL FUND FLOW CHART

13. DYNAMICS OF THE SHARE MARKET
Buyer Broker
Stock Exchange Broker Seller
He pays the money
to his broker
His broker pays it to
the exchange
The exchange pays it to
the seller’s broker
Seller’s broker finally
pays the money to the
seller
Similar process happens for the transfer of shares from the seller’s end.

15. STRENGTH
 Wide range of financial products
 Successful implementation of “insurance broking”
model
 Have over 2500 offices in India in over 500 cities
 First Indian brokerage house to get membership of
Singapore exchange
 IIFL has been awarded the ‘best broker, India’ , ‘most
improved brokerage, India’ , ‘fastest growing equity
broking house’

16. WEAKNESS
 High risk exposure as seen by conservative population
 Less emphasis on advertising causes lack of brand
visibility

17. OPPORTUNITY
 High income Urban families
 More penetration into the growing cities

18. THREATS
 Stringent Economic measures by Government and RBI
 Entry of foreign finance firms in Indian Market

19. COMPETITORS

20. INDIA INFOLINE (IIFL) ADVANTAGES
 Extended network of branches across India and abroad. IIFL has
4000+ branches in India in 900+ cities.
 IIFL 'Trader Terminal' is one of the best desktop trading terminals
in India.
 India Infoline is a 'full service broker' offering wide range of
popular financial products and advisory to its customers.
 IIFL offers 'Trader Multiple' which allows upto 12.5 times multiple
on the available margin for certain select scripts.
 Personalized Price and Account Alerts delivered instantly to your
cell phone &email address.
 On-line customer service via web chat.

21. INDIA INFOLINE (IIFL) DISADVANTAGES
 No intra-day tick by tick charts in Investor Terminal
(IT).
 Investing in IPO and Mutual Funds is not as easy as in
ICICI Direct.

22. INDIA INFOLINE (IIFL)'S TRADING
PLATFORMS
 Investor Terminal (IT)
 Trader Terminal (TT)

23. 1. INVESTOR TERMINAL (IT)
 Investor Terminal is 5Paisa's equity trading
terminal for low volume trader. This is web based
terminal and could access from anywhere. This
product provides limited features in comparison of
Trader Terminal, which is another product
provided by 5Paisa.

24. 2. TRADER TERMINAL (TT)
Trader Terminal is design for high volume equity traders or
day traders.
 Live streaming quotes and price watch on any number of
stocks
 Intra day charts, updated live, tick-by-tick.
 Facility to customize any number of portfolios & watch
lists.
 Online intra-day technical calls.

25. INDIA INFOLINE (IIFL) BROKERAGE
CHARGES 2014
 INTRA-DAY TRADES: 0.05% on the buy side and 0.05% on the sell
side.
 DELIVERY BASED TRADES: 0.50% or 5 paise per share whichever
is higher.
 F&O TRADES: 0.05%
 OPTIONS TRADES: 1% of Premium or Rs 100 per lot whichever is
higher.
 MINIMUM PER SHARE BROKERAGE: Rs 0.05
 AUCTION BROKERAGE: 1.00%
 VAS SMS FACILITY: Rs 249 per month

26. THANK YOU!!!