Impact Mobiele Communicatie op Werken en Leven, 29 maart 2012 Door internet en een veelheid aan nieuwsbronnen, neemt de mediaconsumptie alleen maar toe. Echter, de mediaconsument is vandaag misschien wel net zoveel mediaproducent (zie bijv. YouTube). Hoe gaan we om met deze nieuwe verhouding in consumeren, produceren en reageren?

2. NEW MEDIA
CONSUMPTION
KENNISKRING AMSTERDAM
29 MAART 2012

7. WHO IS THE
PUBLISHER

8. MEDIA MEDIA
CONSUMPTION
PARTICIPATION
LEAN LEAN
BACKWARD FORWARD

9. SECOND SCREEN
SECOND SCREEN
SECOND SCREEN
SECOND SCREEN

10. Second Screen: term that refers to an additional
electronic device (e.g. tablet, smartphone) that
allows a television audience to interact with the
content they are consuming

11. FIRST SCREEN SECOND SCREEN
+
TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE

12. Tell me I forget
Show me I remember
Involve me I understand

13. Remember?

14. Tell me I forget
Show me I remember
Involve me I understand

15. Understood?

16. FIRST SCREEN SECOND SCREEN
+
TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE

19. SECOND SCREEN - ‘OLD SCHOOL’

22. DISTRACTION
DEDICATION