4. Integration
• You’ll want an email marketing software that integrates
seamlessly with your CRM , so you can manage that precious
customer data, while also having an overview of key metrics
(open rates, CTR) to see which campaigns are performing
better than others.
5. Platform Optimization
If you’ve studied your analytics and know where your customers
are on, you have to ensure the email marketing software you
eventually choose is optimised for where your customers are
more active on.
6. Results
After sending out a batch of emails, you’d love to know how they
did. Every marketing software has their own way of collating
and showing analytics, some analytics contain details more
than others.
7. Design
Aesthetics matter a lot to some businesses more than others. For
example, an E-commerce business or online fashion house
will want to use an email marketing software that provides
more creatively designed templates
8. Payment & Price
• Most Email marketing softwares start you out on a trial basis
and some softwares are free to use provided you have below
a certain amount of subscriber
9. Automation
When a new user signs up for a service you offer on your
website, or places an order, or downloads any resource you
have offered. Automation allows you can have an email sent
out each time someone takes an action on your website.
10. Segmentation & Personalization
Nowadays the most successful e-mail marketing strategies use
segmentation and personalization to make sure emails are
relevant to customers on the buyer’s journey.
11. Customer Support
This is a make or break factor in choosing an email marketing
software, You want to make sure that the customer help desk
is always on hand to help you get through any issues you
might encounter.
13. • The right email marketing tool can harness the
power of emails for your business. Bringing
business goals such awareness, lead nurturing
and sales into fruition.
• Go to www.Intense.ng for more information.
